Aligning HR strategies for business sustainability with respect to CSR
Onkar ShirodkarParvathy SundaresanRimsha LatifSaksham MotwaniSiddhartha Verma
Corporate Social Responsibility is a management concept whereby companies integrate social & environmental concerns in their business operations and interactions with their stakeholders.
Sustainable business is an enterprise that has minimal negative impact on the global or local environment, community, society, or economy. Often, sustainable businesses have progressive environmental and human rights policies.
Human resource management is a function in organizations designed to maximize employee performance of an employer's objectives. HR is primarily concerned with the management of people within organizations, focusing on policies and systems.
Basics
How CSR helps HRHelps in attracting talented workforceAn internal marketing toolEmployee ROI through CSR
STEP 1
Vision Mission Strategy
o HR executive-member of the cross-functional teamo HR practitioner could initiateo Show how it can add ROI to the organizationo Bring the opportunities to the attention of the senior
executive
Should be clearly articulated
STEP 2HR manager holds the pen on the principles100 % sign-off on compliance with codes of conduct
Key for cultural integration of CSR norms
Important to avoid rhetoric, clearly state standards
Business Conduct policies
EMPLOYEE CODES OF CONDUCT
STEP 3
Analyze present workforce competenciesIdentify future competencies -> gaps and surplusesTalent management
Profile CSR ethics in recruitment branding
Employee volunteer programs
Campus recruitment & online recruitment
WORKFORCE PLANNING AND RECRUITMENT
STEP 4Early employee buy-in• Maximum alignment to CSR policies• Clear line of sightNew employees• Key CSR issues• Key stakeholdersData availability• Annual Sustainability Report• Copy of core values• How company measures CSR / Company information
Training• Technical & specialized training(Direct
responsibilities)• General training in CSR issues(Indirect
responsibilities)
ORIENTATION
STEP 5COMPENSATION & PERFORMANCE MANAGEMENT
MONITORING RESULTS
Compare performance with relation to company expectations
ACCOUNTABILITY RATHER
THAN ADDED ROLE
INTEGRATE CSR IN JD AND TEAM GOALS
COMPENSATION & INCENTIVE PROGRAM
You get what you pay for
KEY POSITIONS TO HAVE SIGNIFICANT INFLUENCE
STEP 6EMPLOYEE INVOLVEMENT & PARTICIPATION
CSR POLICY AND PROGRAM DEVELOPMENTSTEP 7
POLICY DEVELOPMEN
T
SUSTAINABLE PURCHASING
POLICY
WELLNESS PROGRAMS
PAID LEAVE PROGRAMS
REQUEST FOR
PROPOSAL CSR POLICIES
& PROGRAMS
EMPLOYEE COMMUNICATIONS
Forums
VideosTeam
meetings
Electronic newsletter
s
STEP 8
STEP 9MEASUREMENT, REPORTING & CELEBRATING SUCCESS ALL THE WAY!
Measurement standards
TurnoverHealth
& safety
Employee development Diversity Successes
Pepsico
Resource conservation
Wastewater Treatment
Access To safe water
Packaging&
Recycling
Waste Reduction
Green House Gas
Emissions
World Business Council for Sustainable Development’s Vision 2050
United Nations Global Compact
Sustainability Consortium, the World Resources Institute
Action 2020 program
LEADERS IN CSR IN INDIA
THANK YOU!