Aligning HR strategies for business sustainability with respect to CSR

Onkar ShirodkarParvathy SundaresanRimsha LatifSaksham MotwaniSiddhartha Verma

Corporate Social Responsibility is a management concept whereby companies integrate social & environmental concerns in their business operations and interactions with their stakeholders.

Sustainable business is an enterprise that has minimal negative impact on the global or local environment, community, society, or economy. Often, sustainable businesses have progressive environmental and human rights policies.

Human resource management is a function in organizations designed to maximize employee performance of an employer's objectives. HR is primarily concerned with the management of people within organizations, focusing on policies and systems.

Basics

How CSR helps HRHelps in attracting talented workforceAn internal marketing toolEmployee ROI through CSR

STEP 1

Vision Mission Strategy

o HR executive-member of the cross-functional teamo HR practitioner could initiateo Show how it can add ROI to the organizationo Bring the opportunities to the attention of the senior

executive

Should be clearly articulated

STEP 2HR manager holds the pen on the principles100 % sign-off on compliance with codes of conduct

Key for cultural integration of CSR norms

Important to avoid rhetoric, clearly state standards

Business Conduct policies

EMPLOYEE CODES OF CONDUCT

STEP 3

Analyze present workforce competenciesIdentify future competencies -> gaps and surplusesTalent management

Profile CSR ethics in recruitment branding

Employee volunteer programs

Campus recruitment & online recruitment

WORKFORCE PLANNING AND RECRUITMENT

STEP 4Early employee buy-in• Maximum alignment to CSR policies• Clear line of sightNew employees• Key CSR issues• Key stakeholdersData availability• Annual Sustainability Report• Copy of core values• How company measures CSR / Company information

Training• Technical & specialized training(Direct

responsibilities)• General training in CSR issues(Indirect

responsibilities)

ORIENTATION

STEP 5COMPENSATION & PERFORMANCE MANAGEMENT

MONITORING RESULTS

Compare performance with relation to company expectations

ACCOUNTABILITY RATHER

THAN ADDED ROLE

INTEGRATE CSR IN JD AND TEAM GOALS

COMPENSATION & INCENTIVE PROGRAM

You get what you pay for

KEY POSITIONS TO HAVE SIGNIFICANT INFLUENCE

STEP 6EMPLOYEE INVOLVEMENT & PARTICIPATION

CSR POLICY AND PROGRAM DEVELOPMENTSTEP 7

POLICY DEVELOPMEN

T

SUSTAINABLE PURCHASING

POLICY

WELLNESS PROGRAMS

PAID LEAVE PROGRAMS

REQUEST FOR

PROPOSAL CSR POLICIES

& PROGRAMS

EMPLOYEE COMMUNICATIONS

Forums

VideosTeam

meetings

Electronic newsletter

s

STEP 8

STEP 9MEASUREMENT, REPORTING & CELEBRATING SUCCESS ALL THE WAY!

Measurement standards

TurnoverHealth

& safety

Employee development Diversity Successes

Pepsico

Resource conservation

Wastewater Treatment

Access To safe water

Packaging&

Recycling

Waste Reduction

Green House Gas

Emissions

World Business Council for Sustainable Development’s Vision 2050

United Nations Global Compact

Sustainability Consortium, the World Resources Institute

Action 2020 program

LEADERS IN CSR IN INDIA

THANK YOU!