A pound around the worldTeaching kids the value of money

4th December 2011

Goncalo

Ribeiro

Irene

Gavalda

Eze

Vidra

Ankoor

Patel

Graham

Smith

Dror

Dayan

Kids are under increasing pressure to

spend money…

TV and friends influence them to have

the right clothes, toys, brands…

And parents face a problem:

How to teach their kids the value of money?

After some brainstorming, we decided 0n a

game to convey the message to kids…

Problem Solution

GameGame

And we started working on the

game mechanics

We used wireframes to structure

our concept.

Our creative process was all designed

around our customers – Kids.

Our research showed that similar games like

Money Metropolis have a cartoony, saturated

look and feel.

To differentiate our game and focus on the

message (how much is a pound worth), we

went for a clean and minimal look and feel.

inspired in the colored books.

We created a mascot, levels around the world and

virtual good rewards in the form of stamps.

Our goal is to surprise the users with just how

far £1 can go around the world

Are you

ready to see

a

DEMO?

Thank you!

We welcome your help:

pound-around-the-world@googlegroups.com