It’s Our Policy
Social Media Policies We Can All Live With
PKIDsWebinar
October 26, 2010
Find this presentation online at:
http://socialmediaexplorer.com/policies
This Year GenY Will Out-Number Baby Boomers 96% of them are on a social network Facebook added 100 million users in 9 months It took Television 13 years to do so If Facebook were a country it would be the 4th largest in
the world 80% of Twitter updates happen outside of Twitter.com 80% of all companies used LinkedIn to find employees 2009 U.S. Dept. of Education Study: Online students
out-perform those who learn face-to-face
Survey across industries72% Didn’t attach revenue in 2009 but will in 201081% plan to link annual revenues to social media85% predict a 5-15% impact on their bottom line this year64% will increase social media budgetsFastest growing metrics tracked: REVENUE, CONVERSION, AVERAGE ORDER VALUE
Aides In Branding/AwarenessAides In Branding/Awareness
Builds Community Around Your BrandBuilds Community Around Your Brand
Extends Customer ServiceExtends Customer Service
Drives Leads/SalesDrives Leads/Sales
Leads To Personal & Professional OpportunityLeads To Personal & Professional Opportunity
Protects Your Reputation (On-Line)Protects Your Reputation (On-Line)
Photo: Courtesy of SXCH.hu
Will Productivity Go Down?
Image: Tomasz Trojanowski on Shutterstock.com
Employees free to freely surf web are 9% MORE productive
University of Melbourne study, 2009
Security Issues Abound
Image: Brandon Bourdages i on Shutterstock.com
Photo by Stephen Aaron Rees on Shutterstock.com
Something Has To Give
Image: courtesy SXCH.hu
Marketing & Communications Are Moving Online
Social Media Is Today’s Telephone
Image: archana bhartia on Shutterstock.com
Would You Deny Employees Access To The phone?
Where Do You Go?Where Do You Go?
Photo: dieaugenwiede on Shutterstock.com
Types of PoliciesTypes of Policies
Photo: Gunnar Pippel on Shutterstock.com
Internal Employee PoliciesInternal Organization PoliciesExternal Audience PoliciesSpecial Network PoliciesSafety, Security & Regulation Policies
Internal Employee PoliciesInternal Employee Policies
Photo: Media Baker 13 on Shutterstock.com
Some StandardsSome Standards
Photo: Media Baker 13 on Shutterstock.com
Be responsible for what you write.Be careful. Be smart.Be authentic and fully disclose.Protect confidential and proprietary informationRemember to be productive. Use good judgement.
Internal Organizational PoliciesInternal Organizational Policies
Photo: Courtesy of SXCH.hu
External Audience PoliciesExternal Audience Policies
Photo: Adisa on Shutterstock.com
Social Network Specific PoliciesSocial Network Specific Policies
Photo: Peter Mooij on Shutterstock.com
Safety, Security, RegulationsSafety, Security, Regulations
Photo: Zack Frank on Shutterstock.com
Complaints About Social MediaComplaints About Social MediaKill productivity Confidential Information Employees Embarrass Company
Use Structure; AccountabilityUse Structure; AccountabilityUse Structure; Accountability
Complaints About Social MediaComplaints About Social MediaInviting negative on our site Identity theft Control/Documentation
Comment Policies; Response ProceduresPrivacy/Password Policies
Backup Policy
But Health Care Is Different?But Health Care Is Different?
Photo: Mike Baldwin on Shutterstock.com
What If You Don’t Have One?What If You Don’t Have One?
Photo: Mike Baldwin on Shutterstock.com
Internal QuestionsInternal Questions Do you have an existing Employee Code of Conduct or Ethics
Manual? What, if any, IT restrictions exist in your company? Is trusting employees to be productive while having access to
social media websites an issue for your company? Do you have internal communications issues social media may
address? Do you have existing policies in place for IT that might apply to
Internet use? Do you have a policy on archiving or backing up company
data/communications? Do you have existing policies for personal activity at work or
compensation for work-related activity conducted during employee personal time?
External QuestionsExternal Questions What do you want to use social media for?
Do you have existing procedures for external communications functions?
Which employees will be performing/managing activity?
Are you comfortable with employees representing the company when they communicate with others?
What topics are off-limits for employees to discuss with external audiences?
Do you have industry or governmental regulations for external or marketing communications to consider?
External QuestionsExternal Questions Will your social media efforts include activity on your own website
and are there any IT or access restrictions to consider?
Do you have an existing privacy policy or terms of service policy for your website's usage?
How comfortable is your company with allowing your audiences to communicate publicly through your website?
Your social media outposts?
Would any communication on your website to or from the public require security or safety measures to protect the company or its audiences?
If You Need More HelpIf You Need More Help
Social Media Policies Toolkit
http://bit.ly/policieskit
Thank You!
Jason FallsPrincipal
Social Media Explorer
Email: [email protected]: @JasonFallsPhone: 502.509.4763Web: socialmediaexplorer.comNewsletter: socialmediaexplorer.com/newsletter
Coming Soon:ExploringSocialMedia.com
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