It’s Our Policy

Social Media Policies We Can All Live With

PKIDsWebinar

October 26, 2010

Find this presentation online at:

http://socialmediaexplorer.com/policies

This Year GenY Will Out-Number Baby Boomers 96% of them are on a social network Facebook added 100 million users in 9 months It took Television 13 years to do so If Facebook were a country it would be the 4th largest in

the world 80% of Twitter updates happen outside of Twitter.com 80% of all companies used LinkedIn to find employees 2009 U.S. Dept. of Education Study: Online students

out-perform those who learn face-to-face

Survey across industries72% Didn’t attach revenue in 2009 but will in 201081% plan to link annual revenues to social media85% predict a 5-15% impact on their bottom line this year64% will increase social media budgetsFastest growing metrics tracked: REVENUE, CONVERSION, AVERAGE ORDER VALUE

Aides In Branding/AwarenessAides In Branding/Awareness

Builds Community Around Your BrandBuilds Community Around Your Brand

Extends Customer ServiceExtends Customer Service

Drives Leads/SalesDrives Leads/Sales

Leads To Personal & Professional OpportunityLeads To Personal & Professional Opportunity

Protects Your Reputation (On-Line)Protects Your Reputation (On-Line)

Photo: Courtesy of SXCH.hu

Will Productivity Go Down?

Image: Tomasz Trojanowski on Shutterstock.com

Employees free to freely surf web are 9% MORE productive

University of Melbourne study, 2009

Security Issues Abound

Image: Brandon Bourdages i on Shutterstock.com

Photo by Stephen Aaron Rees on Shutterstock.com

Something Has To Give

Image: courtesy SXCH.hu

Marketing & Communications Are Moving Online

Social Media Is Today’s Telephone

Image: archana bhartia on Shutterstock.com

Would You Deny Employees Access To The phone?

Where Do You Go?Where Do You Go?

Photo: dieaugenwiede on Shutterstock.com

Types of PoliciesTypes of Policies

Photo: Gunnar Pippel on Shutterstock.com

Internal Employee PoliciesInternal Organization PoliciesExternal Audience PoliciesSpecial Network PoliciesSafety, Security & Regulation Policies

Internal Employee PoliciesInternal Employee Policies

Photo: Media Baker 13 on Shutterstock.com

Some StandardsSome Standards

Photo: Media Baker 13 on Shutterstock.com

Be responsible for what you write.Be careful. Be smart.Be authentic and fully disclose.Protect confidential and proprietary informationRemember to be productive. Use good judgement.

Internal Organizational PoliciesInternal Organizational Policies

Photo: Courtesy of SXCH.hu

External Audience PoliciesExternal Audience Policies

Photo: Adisa on Shutterstock.com

Social Network Specific PoliciesSocial Network Specific Policies

Photo: Peter Mooij on Shutterstock.com

Safety, Security, RegulationsSafety, Security, Regulations

Photo: Zack Frank on Shutterstock.com

Complaints About Social MediaComplaints About Social MediaKill productivity Confidential Information Employees Embarrass Company

Use Structure; AccountabilityUse Structure; AccountabilityUse Structure; Accountability

Complaints About Social MediaComplaints About Social MediaInviting negative on our site Identity theft Control/Documentation

Comment Policies; Response ProceduresPrivacy/Password Policies

Backup Policy

But Health Care Is Different?But Health Care Is Different?

Photo: Mike Baldwin on Shutterstock.com

What If You Don’t Have One?What If You Don’t Have One?

Photo: Mike Baldwin on Shutterstock.com

Internal QuestionsInternal Questions Do you have an existing Employee Code of Conduct or Ethics

Manual? What, if any, IT restrictions exist in your company? Is trusting employees to be productive while having access to

social media websites an issue for your company? Do you have internal communications issues social media may

address? Do you have existing policies in place for IT that might apply to

Internet use? Do you have a policy on archiving or backing up company

data/communications? Do you have existing policies for personal activity at work or

compensation for work-related activity conducted during employee personal time?

External QuestionsExternal Questions What do you want to use social media for?

Do you have existing procedures for external communications functions?

Which employees will be performing/managing activity?

Are you comfortable with employees representing the company when they communicate with others?

What topics are off-limits for employees to discuss with external audiences?

Do you have industry or governmental regulations for external or marketing communications to consider?

External QuestionsExternal Questions Will your social media efforts include activity on your own website

and are there any IT or access restrictions to consider?

Do you have an existing privacy policy or terms of service policy for your website's usage?

How comfortable is your company with allowing your audiences to communicate publicly through your website?

Your social media outposts?

Would any communication on your website to or from the public require security or safety measures to protect the company or its audiences?

If You Need More HelpIf You Need More Help

Social Media Policies Toolkit

http://bit.ly/policieskit

Thank You!

Jason FallsPrincipal

Social Media Explorer

Email: jason@jasonfalls.comTwitter: @JasonFallsPhone: 502.509.4763Web: socialmediaexplorer.comNewsletter: socialmediaexplorer.com/newsletter

Coming Soon:ExploringSocialMedia.com