EXPLORE    

by Emily Robertshaw  

BRIEF “You  have  been  commissioned  by  the  Northern  Echo  to  produce  a  new  magazine  or  newspaper  product.  Your  product  could  be  in  any  style  or  genre  but  it  must  be  self  =inanced  through  sales  or  advertising.  You  must  also  produce  your  magazine  for  a  speci=ied  audience  segment  

within  the  16  to  25  age  group.”  

HOW WILL I MEET THIS BRIEF ² I  have  created  a  magazine  which  is  aimed  at  the  16-­‐25  age  bracket.  

² The  genre  I  have  chosen  is  a  hybrid  of  travel,  experiences  and  entertainment,  but  is  mainly  centered  around  the  North  East.  

² My  magazine  will  be  self  Kinanced  through  sales  and  advertising.  

² My  magazine  appeals  to  Northern  Echo  readers.  

WHY THIS GENRE? ² The  majority  of  young  people  like  travelling  and  discovering  new  places.  

² No  other  magazines  are  centered  around  the  North  East  which  appeal  to  the  younger  generation.  

² My  magazine  is  focused  on  affordable  travel  and  experiences.  

Unique selling point

Unique genre

North East based

Focused on young people ’ s interests

1.  

3.  2.  

Primary AUDIENCE PROFILE ² AGE  -­‐  16-­‐24  ² GENDER  -­‐  60%  female  40%  male  ² SOCIOECONOMIC  STATUS  –  C1C2DE  

² TRIBE  –  Trendies  ² EDUCATION  –  School/College/University/Low  paid  employment  

² INTERESTS  –  social  activities  

HOW I WILL TAILOR MY MAGAZINE TO FIT MY AUDIENCE’S PREFERENCES Use  of  sans  serif  fonts,  which  are  more  modern  

Include  lots  of  imagery  

Informal  language  

Sold  at  a  cheap  price  

Use  of  young  models  

Content  which  interests  young  people  e.g.  music  

festivals  Fun  and  lively  

fonts  and  colours  

SECONDARY AUDIENCE ² Northern  Echo  audience    -­‐  Age  –  40-­‐60  -­‐  Socioeconomics  –  ABC1  -­‐  Gender  –  50%  male  50%  female  ² People  who  live  outside  of  the  North  East    I  must  ensure  my  magazine  is  approved  of  by  my  secondary  audience:  ² DPS  about  Afternoon  Tea  –  interesting  content  ² No  inappropriate  content  ² No  offensive  language  e.g.  taboo  words    

CONSTRAINTS My  magazine  will  be  regulated  by  the  Independent  Press  Standards  Organisation  (IPSO)  which  means  I  must  abide  by  the  Editor’s  Code  of  Practice.    

Accuracy  

Privacy  Discrimination  

Children  Harassment  

Reporting  of  crime  

GOLDEN RULES D o n ’ t t a k e s i d e s , b e i m p a r t i a l .

E n s u r e t h a t a l l o f t h e i n f o r m a t i o n i s a c c u r a t e .

I m u s t g a i n p e r m i s s i o n f r o m o w n e r s o f p r o p e r t i e s w h e r e I w i l l t a k e p h o t o s , a s w e l l a s m o d e l s a n d i n t e r v i e w e e s .

E n s u r e t h a t t h e c o n t e n t o f m y a r t i c l e s i s i n t h e p u b l i c i n t e r e s t .

M a i n t a i n t h e a u d i e n c e ’ s t r u s t .

1.  2.  3.  

5.  4.  

GENRE RESEARCH Bright,  bold  colours  

Small  amount  of  text  

Two  colours  as  colour  scheme,  including  white  

Main  focus  on  imagery  

STYLISTICS RESEARCH Text  highlight  

Layering  to  create  collage  effect  

Different/quirky/unique  fonts  

Pastel  colour  scheme  

NAME

EXPLORE  Relates  to  the  exploration  of  new  places  

Relates  to  the  genre  Concise  Catchy    

THE AIM OF MY MAGAZINE ² To  make  my  audience  aware  of  what’s  going  on  around  the  North  East  of  England,  including  events,  locations,  clubs,  cafes,  restaurants  and  more…  

Questionnaire results

CONTENT OVERVIEW

R E G U L A R S P3  –  Letter  from  the  editor  P5  –  Contents  P8  –  What’s  on  P14  –  Events  page              

F E A T U R E S P6/7  –  Bye  Bye  Balado…  Hello  Strathallan  P10/11  –  Afternoon  Tea,  anyone?  P12/13  –  Durham  vs  Newcastle        

   

   

   

FONTS & COLOURS COFFEE SHOPPE ESPRESSO Cambria  EDITION

FOCUS GROUP FEEDBACK ² Quirky  ² Image  focused  ² Pastel  colour  scheme  ² Youthful  ² Inspired  by  Company  

² Sophisticated  ² Simple  ² Text  focused  ² Traditional  ² Inspired  by  Living  North  

MOCK UP 1 REPSONSES “More  eye-­‐catching”  

“Shows  all  the  different  parts  of  the  tearoom”  

“Appealing  to  the  higher  socioeconomic  groups  like  ABC1”  

“Appropriate  for  the  target  audience”  

MOCK UP 2 RESPONSES “I  like  the  angle  of  the  photograph”  

“Too  much  text,  looks  overwhelming”  

“Colour  scheme  is  gender  neutral”  

“Needs  more  variety  of  images”  

FRONT COVER

CONTENTS PAGE

DPS 1 – BYE BYE BALADO… HELLO STRATHALLAN

DPS 2 – AFTERNOON TEA, ANYONE?

DPS 3 – DURHAM VS NEWCASTLE

QUESTIONNAIRE RESULTS

² Less  money  spent  on  printing    ² Allows  a  lower  selling  price  

² Similar  to  magazines  such  as  ‘The  Crack’  

WHY I CHOSE BUDGET QUALITY

² Issued  monthly  ² Sold  at  £1  ² 1/3  of  the  magazine  will  be  advertisements  

² Distributor  –  Marketforce  –  I  chose  this  distributor  because  it  deals  with  other  budget  magazines  and  can  offer  me  a  lower  price.  

CONCLUSIONS

PRINTING COSTS- £3872 for 10,000

£420  

£480  

£1,200  £200  

£80  £30  

£30  

£1,200  

Journalists   Photographers  Models   Subeditors  Researchers   Lighting  Assistants  Makeup  Assistants   Other  

PERSONNEL EXPENDITURE P e r s o n n e l H o u r s

n e e d e d F r e e l a n c e r a t e

T o t a l c o s t

J o u r n a l i s t s 1 4 3 0 4 2 0

P h o t o g r a p h e r s 1 6 3 0 4 8 0

M o d e l s 1 2 1 0 0 1 2 0 0

S u b e d i t o r s 1 0 2 0 2 0 0

R e s e a r c h e r s 8 1 0 8 0

L i g h t i n g A s s i s t a n t

1 3 0 3 0

M a k e u p a s s i s t a n t

1 3 0 3 0

O t h e r 1 2 1 0 0 1 2 0 0

T o t a l 3 6 4 0

EQUIPMENT EXPENDITURE

£60  

£331.20  

£100  £200  

£300  

Studio  space  rental  

Camera  

QE  Indemnity  Insurance  

Props  

Travel  

E q u i p m e n t H o u r s n e e d e d

H i r e r a t e T o t a l c o s t

S t u d i o s p a c e 4 6 0 p e r h a l f d a y

6 0

F l a s h l i g h t i n g 0 0 0

c a m e r a 7 2 3 3 1 . 2

A d d i t i o n a l l e n s 0 0 0

Q E i n d e m n i t y i n s u r a n c e

2 4 1 0 0 p e r d a y 1 0 0

t r a v e l 3 0 0

p r o p s 2 0 0

T o t a l e x p e n d i t u r e 9 9 1 . 2

£3,640  

£991.20  

£3,872  

Personnel   Equipment   Prin:ng  

TOTAL EXPENDITURE - £8503.20

ADVERTISEMENT RATE CARD A d v e r t t y p e r a t e n u m b e r T o t a l

i n c o m e

B a c k c o v e r 2 0 0 0 1 2 0 0 0

I n s i d e f r o n t 1 8 0 0 1 1 8 0 0

I n s i d e b a c k 1 7 0 0 1 1 7 0 0

D o u b l e p a g e s p r e a d

2 0 0 0 0 0

F u l l p a g e 1 2 0 0 1 1 2 0 0

H a l f p a g e 7 0 0 1 7 0 0

Q u a r t e r p a g e 3 8 0 1 3 8 0

E i g h t h p a g e 2 0 0 2 4 0 0

T o t a l i n c o m e 8 1 8 0

£2,000  

£1,800  

£1,700  

£1,200  

£700  

£380   £400  

Back  cover   Inside  front   Inside  back  

Full  page   Half  page   Quarter  page  

Eigth  page  

   

   

   Advertising income - £8180

10,000 magazines sold at £1 - £10,000

TOTAL INCOME - £18,810

PREDICTED INCOME

   

   

   

   INCOME – EXPENDITURE = PROFIT

£18,810 - £8503.20 = £9676.80

50% of profit is taken by distributors…

 

TOTAL  PROFIT  =  £4838.40  

PROFIT

THANK YOU FOR LISTENING ANY QUESTIONS?