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Transcript of Pitch final
by Emily Robertshaw
BRIEF You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self =inanced through sales or advertising. You must also produce your magazine for a speci=ied audience segment
within the 16 to 25 age group.
HOW WILL I MEET THIS BRIEF I have created a magazine which
is aimed at the 16-25 age bracket.
The genre I have chosen is a hybrid of travel, experiences and entertainment, but is mainly centered around the North East.
My magazine will be self Kinanced through sales and advertising.
My magazine appeals to Northern Echo readers.
WHY THIS GENRE? The majority of young
people like travelling and discovering new places.
No other magazines are centered around the North East which appeal to the younger generation.
My magazine is focused on affordable travel and experiences.
Unique selling point
North East based
Focused on young people s interests
Primary AUDIENCE PROFILE AGE - 16-24 GENDER - 60% female 40% male SOCIOECONOMIC STATUS
C1C2DE TRIBE Trendies EDUCATION School/College/
University/Low paid employment
INTERESTS social activities
HOW I WILL TAILOR MY MAGAZINE TO FIT MY AUDIENCES PREFERENCES Use of sans serif fonts, which are more modern
Include lots of imagery
Sold at a cheap price
Use of young models
Content which interests young people e.g. music
festivals Fun and lively
fonts and colours
SECONDARY AUDIENCE Northern Echo audience - Age 40-60 - Socioeconomics ABC1 - Gender 50% male 50% female People who live outside of the North East I must ensure my magazine is approved of by my secondary audience: DPS about Afternoon Tea interesting content No inappropriate content No offensive language e.g. taboo words
CONSTRAINTS My magazine will be regulated by the Independent Press Standards Organisation (IPSO) which means I must abide by the Editors Code of Practice.
Reporting of crime
GOLDEN RULES D o n t t a k e s i d e s , b e i m p a r t i a l .
E n s u r e t h a t a l l o f t h e i n f o r m a t i o n i s a c c u r a t e .
I m u s t g a i n p e r m i s s i o n f r o m o w n e r s o f p r o p e r t i e s w h e r e I w i l l t a k e p h o t o s , a s w e l l a s m o d e l s a n d i n t e r v i e w e e s .
E n s u r e t h a t t h e c o n t e n t o f m y a r t i c l e s i s i n t h e p u b l i c i n t e r e s t .
M a i n t a i n t h e a u d i e n c e s t r u s t .
1. 2. 3.
GENRE RESEARCH Bright, bold colours
Small amount of text
Two colours as colour scheme, including white
Main focus on imagery
STYLISTICS RESEARCH Text highlight
Layering to create collage effect
Pastel colour scheme
EXPLORE Relates to the exploration of new places
Relates to the genre Concise Catchy
THE AIM OF MY MAGAZINE To make my audience aware of whats going on around the
North East of England, including events, locations, clubs, cafes, restaurants and more
R E G U L A R S P3 Letter from the editor P5 Contents P8 Whats on P14 Events page
F E A T U R E S P6/7 Bye Bye Balado Hello Strathallan P10/11 Afternoon Tea, anyone? P12/13 Durham vs Newcastle
FONTS & COLOURS COFFEE SHOPPE ESPRESSO Cambria EDITION
FOCUS GROUP FEEDBACK Quirky Image focused Pastel colour scheme Youthful Inspired by Company
Sophisticated Simple Text focused Traditional Inspired by Living North
MOCK UP 1 REPSONSES More eye-catching
Shows all the different parts of the tearoom
Appealing to the higher socioeconomic groups like ABC1
Appropriate for the target audience
MOCK UP 2 RESPONSES I like the angle of the photograph
Too much text, looks overwhelming
Colour scheme is gender neutral
Needs more variety of images
DPS 1 BYE BYE BALADO HELLO STRATHALLAN
DPS 2 AFTERNOON TEA, ANYONE?
DPS 3 DURHAM VS NEWCASTLE
Less money spent on printing Allows a lower selling price
Similar to magazines such as The Crack
WHY I CHOSE BUDGET QUALITY
Issued monthly Sold at 1 1/3 of the magazine will be
advertisements Distributor Marketforce I
chose this distributor because it deals with other budget magazines and can offer me a lower price.
PRINTING COSTS- 3872 for 10,000
Journalists Photographers Models Subeditors Researchers Lighting Assistants Makeup Assistants Other
PERSONNEL EXPENDITURE P e r s o n n e l H o u r s
n e e d e d F r e e l a n c e r a t e
T o t a l c o s t
J o u r n a l i s t s 1 4 3 0 4 2 0
P h o t o g r a p h e r s 1 6 3 0 4 8 0
M o d e l s 1 2 1 0 0 1 2 0 0
S u b e d i t o r s 1 0 2 0 2 0 0
R e s e a r c h e r s 8 1 0 8 0
L i g h t i n g A s s i s t a n t
1 3 0 3 0
M a k e u p a s s i s t a n t
1 3 0 3 0
O t h e r 1 2 1 0 0 1 2 0 0
T o t a l 3 6 4 0
Studio space rental
QE Indemnity Insurance
E q u i p m e n t H o u r s n e e d e d
H i r e r a t e T o t a l c o s t
S t u d i o s p a c e 4 6 0 p e r h a l f d a y
F l a s h l i g h t i n g 0 0 0
c a m e r a 7 2 3 3 1 . 2
A d d i t i o n a l l e n s 0 0 0
Q E i n d e m n i t y i n s u r a n c e
2 4 1 0 0 p e r d a y 1 0 0
t r a v e l 3 0 0
p r o p s 2 0 0
T o t a l e x p e n d i t u r e 9 9 1 . 2
Personnel Equipment Prin:ng
TOTAL EXPENDITURE - 8503.20
ADVERTISEMENT RATE CARD A d v e r t t y p e r a t e n u m b e r T o t a l
i n c o m e
B a c k c o v e r 2 0 0 0 1 2 0 0 0
I n s i d e f r o n t 1 8 0 0 1 1 8 0 0
I n s i d e b a c k 1 7 0 0 1 1 7 0 0
D o u b l e p a g e s p r e a d
2 0 0 0 0 0
F u l l p a g e 1 2 0 0 1 1 2 0 0
H a l f p a g e 7 0 0 1 7 0 0
Q u a r t e r p a g e 3 8 0 1 3 8 0
E i g h t h p a g e 2 0 0 2 4 0 0
T o t a l i n c o m e 8 1 8 0
Back cover Inside front Inside back
Full page Half page Quarter page
Advertising income - 8180
10,000 magazines sold at 1 - 10,000
TOTAL INCOME - 18,810
INCOME EXPENDITURE = PROFIT
18,810 - 8503.20 = 9676.80
50% of profit is taken by distributors
TOTAL PROFIT = 4838.40
THANK YOU FOR LISTENING ANY QUESTIONS?