EXPLORE

by Emily Robertshaw

BRIEF You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self =inanced through sales or advertising. You must also produce your magazine for a speci=ied audience segment

within the 16 to 25 age group.

HOW WILL I MEET THIS BRIEF I have created a magazine which

is aimed at the 16-25 age bracket.

The genre I have chosen is a hybrid of travel, experiences and entertainment, but is mainly centered around the North East.

My magazine will be self Kinanced through sales and advertising.

My magazine appeals to Northern Echo readers.

WHY THIS GENRE? The majority of young

people like travelling and discovering new places.

No other magazines are centered around the North East which appeal to the younger generation.

My magazine is focused on affordable travel and experiences.

Unique selling point

Unique genre

North East based

Focused on young people s interests

1.

3. 2.

Primary AUDIENCE PROFILE AGE - 16-24 GENDER - 60% female 40% male SOCIOECONOMIC STATUS

C1C2DE TRIBE Trendies EDUCATION School/College/

University/Low paid employment

INTERESTS social activities

HOW I WILL TAILOR MY MAGAZINE TO FIT MY AUDIENCES PREFERENCES Use of sans serif fonts, which are more modern

Include lots of imagery

Informal language

Sold at a cheap price

Use of young models

Content which interests young people e.g. music

festivals Fun and lively

fonts and colours

SECONDARY AUDIENCE Northern Echo audience - Age 40-60 - Socioeconomics ABC1 - Gender 50% male 50% female People who live outside of the North East I must ensure my magazine is approved of by my secondary audience: DPS about Afternoon Tea interesting content No inappropriate content No offensive language e.g. taboo words

CONSTRAINTS My magazine will be regulated by the Independent Press Standards Organisation (IPSO) which means I must abide by the Editors Code of Practice.

Accuracy

Privacy Discrimination

Children Harassment

Reporting of crime

GOLDEN RULES D o n t t a k e s i d e s , b e i m p a r t i a l .

E n s u r e t h a t a l l o f t h e i n f o r m a t i o n i s a c c u r a t e .

I m u s t g a i n p e r m i s s i o n f r o m o w n e r s o f p r o p e r t i e s w h e r e I w i l l t a k e p h o t o s , a s w e l l a s m o d e l s a n d i n t e r v i e w e e s .

E n s u r e t h a t t h e c o n t e n t o f m y a r t i c l e s i s i n t h e p u b l i c i n t e r e s t .

M a i n t a i n t h e a u d i e n c e s t r u s t .

1. 2. 3.

5. 4.

GENRE RESEARCH Bright, bold colours

Small amount of text

Two colours as colour scheme, including white

Main focus on imagery

STYLISTICS RESEARCH Text highlight

Layering to create collage effect

Different/quirky/unique fonts

Pastel colour scheme

NAME

EXPLORE Relates to the exploration of new places

Relates to the genre Concise Catchy

THE AIM OF MY MAGAZINE To make my audience aware of whats going on around the

North East of England, including events, locations, clubs, cafes, restaurants and more

Questionnaire results

CONTENT OVERVIEW

R E G U L A R S P3 Letter from the editor P5 Contents P8 Whats on P14 Events page

F E A T U R E S P6/7 Bye Bye Balado Hello Strathallan P10/11 Afternoon Tea, anyone? P12/13 Durham vs Newcastle

FONTS & COLOURS COFFEE SHOPPE ESPRESSO Cambria EDITION

FOCUS GROUP FEEDBACK Quirky Image focused Pastel colour scheme Youthful Inspired by Company

Sophisticated Simple Text focused Traditional Inspired by Living North

MOCK UP 1 REPSONSES More eye-catching

Shows all the different parts of the tearoom

Appealing to the higher socioeconomic groups like ABC1

Appropriate for the target audience

MOCK UP 2 RESPONSES I like the angle of the photograph

Too much text, looks overwhelming

Colour scheme is gender neutral

Needs more variety of images

FRONT COVER

CONTENTS PAGE

DPS 1 BYE BYE BALADO HELLO STRATHALLAN

DPS 2 AFTERNOON TEA, ANYONE?

DPS 3 DURHAM VS NEWCASTLE

QUESTIONNAIRE RESULTS

Less money spent on printing Allows a lower selling price

Similar to magazines such as The Crack

WHY I CHOSE BUDGET QUALITY

Issued monthly Sold at 1 1/3 of the magazine will be

advertisements Distributor Marketforce I

chose this distributor because it deals with other budget magazines and can offer me a lower price.

CONCLUSIONS

PRINTING COSTS- 3872 for 10,000

420

480

1,200 200

80 30

30

1,200

Journalists Photographers Models Subeditors Researchers Lighting Assistants Makeup Assistants Other

PERSONNEL EXPENDITURE P e r s o n n e l H o u r s

n e e d e d F r e e l a n c e r a t e

T o t a l c o s t

J o u r n a l i s t s 1 4 3 0 4 2 0

P h o t o g r a p h e r s 1 6 3 0 4 8 0

M o d e l s 1 2 1 0 0 1 2 0 0

S u b e d i t o r s 1 0 2 0 2 0 0

R e s e a r c h e r s 8 1 0 8 0

L i g h t i n g A s s i s t a n t

1 3 0 3 0

M a k e u p a s s i s t a n t

1 3 0 3 0

O t h e r 1 2 1 0 0 1 2 0 0

T o t a l 3 6 4 0

EQUIPMENT EXPENDITURE

60

331.20

100 200

300

Studio space rental

Camera

QE Indemnity Insurance

Props

Travel

E q u i p m e n t H o u r s n e e d e d

H i r e r a t e T o t a l c o s t

S t u d i o s p a c e 4 6 0 p e r h a l f d a y

6 0

F l a s h l i g h t i n g 0 0 0

c a m e r a 7 2 3 3 1 . 2

A d d i t i o n a l l e n s 0 0 0

Q E i n d e m n i t y i n s u r a n c e

2 4 1 0 0 p e r d a y 1 0 0

t r a v e l 3 0 0

p r o p s 2 0 0

T o t a l e x p e n d i t u r e 9 9 1 . 2

3,640

991.20

3,872

Personnel Equipment Prin:ng

TOTAL EXPENDITURE - 8503.20

ADVERTISEMENT RATE CARD A d v e r t t y p e r a t e n u m b e r T o t a l

i n c o m e

B a c k c o v e r 2 0 0 0 1 2 0 0 0

I n s i d e f r o n t 1 8 0 0 1 1 8 0 0

I n s i d e b a c k 1 7 0 0 1 1 7 0 0

D o u b l e p a g e s p r e a d

2 0 0 0 0 0

F u l l p a g e 1 2 0 0 1 1 2 0 0

H a l f p a g e 7 0 0 1 7 0 0

Q u a r t e r p a g e 3 8 0 1 3 8 0

E i g h t h p a g e 2 0 0 2 4 0 0

T o t a l i n c o m e 8 1 8 0

2,000

1,800

1,700

1,200

700

380 400

Back cover Inside front Inside back

Full page Half page Quarter page

Eigth page

Advertising income - 8180

10,000 magazines sold at 1 - 10,000

TOTAL INCOME - 18,810

PREDICTED INCOME

INCOME EXPENDITURE = PROFIT

18,810 - 8503.20 = 9676.80

50% of profit is taken by distributors

TOTAL PROFIT = 4838.40

PROFIT

THANK YOU FOR LISTENING ANY QUESTIONS?