Pitch final

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EXPLORE by Emily Robertshaw

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  • EXPLORE

    by Emily Robertshaw

  • BRIEF You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self =inanced through sales or advertising. You must also produce your magazine for a speci=ied audience segment

    within the 16 to 25 age group.

  • HOW WILL I MEET THIS BRIEF I have created a magazine which

    is aimed at the 16-25 age bracket.

    The genre I have chosen is a hybrid of travel, experiences and entertainment, but is mainly centered around the North East.

    My magazine will be self Kinanced through sales and advertising.

    My magazine appeals to Northern Echo readers.

  • WHY THIS GENRE? The majority of young

    people like travelling and discovering new places.

    No other magazines are centered around the North East which appeal to the younger generation.

    My magazine is focused on affordable travel and experiences.

  • Unique selling point

    Unique genre

    North East based

    Focused on young people s interests

    1.

    3. 2.

  • Primary AUDIENCE PROFILE AGE - 16-24 GENDER - 60% female 40% male SOCIOECONOMIC STATUS

    C1C2DE TRIBE Trendies EDUCATION School/College/

    University/Low paid employment

    INTERESTS social activities

  • HOW I WILL TAILOR MY MAGAZINE TO FIT MY AUDIENCES PREFERENCES Use of sans serif fonts, which are more modern

    Include lots of imagery

    Informal language

    Sold at a cheap price

    Use of young models

    Content which interests young people e.g. music

    festivals Fun and lively

    fonts and colours

  • SECONDARY AUDIENCE Northern Echo audience - Age 40-60 - Socioeconomics ABC1 - Gender 50% male 50% female People who live outside of the North East I must ensure my magazine is approved of by my secondary audience: DPS about Afternoon Tea interesting content No inappropriate content No offensive language e.g. taboo words

  • CONSTRAINTS My magazine will be regulated by the Independent Press Standards Organisation (IPSO) which means I must abide by the Editors Code of Practice.

    Accuracy

    Privacy Discrimination

    Children Harassment

    Reporting of crime

  • GOLDEN RULES D o n t t a k e s i d e s , b e i m p a r t i a l .

    E n s u r e t h a t a l l o f t h e i n f o r m a t i o n i s a c c u r a t e .

    I m u s t g a i n p e r m i s s i o n f r o m o w n e r s o f p r o p e r t i e s w h e r e I w i l l t a k e p h o t o s , a s w e l l a s m o d e l s a n d i n t e r v i e w e e s .

    E n s u r e t h a t t h e c o n t e n t o f m y a r t i c l e s i s i n t h e p u b l i c i n t e r e s t .

    M a i n t a i n t h e a u d i e n c e s t r u s t .

    1. 2. 3.

    5. 4.

  • GENRE RESEARCH Bright, bold colours

    Small amount of text

    Two colours as colour scheme, including white

    Main focus on imagery

  • STYLISTICS RESEARCH Text highlight

    Layering to create collage effect

    Different/quirky/unique fonts

    Pastel colour scheme

  • NAME

    EXPLORE Relates to the exploration of new places

    Relates to the genre Concise Catchy

  • THE AIM OF MY MAGAZINE To make my audience aware of whats going on around the

    North East of England, including events, locations, clubs, cafes, restaurants and more

  • Questionnaire results

  • CONTENT OVERVIEW

    R E G U L A R S P3 Letter from the editor P5 Contents P8 Whats on P14 Events page

    F E A T U R E S P6/7 Bye Bye Balado Hello Strathallan P10/11 Afternoon Tea, anyone? P12/13 Durham vs Newcastle

  • FONTS & COLOURS COFFEE SHOPPE ESPRESSO Cambria EDITION

  • FOCUS GROUP FEEDBACK Quirky Image focused Pastel colour scheme Youthful Inspired by Company

    Sophisticated Simple Text focused Traditional Inspired by Living North

  • MOCK UP 1 REPSONSES More eye-catching

    Shows all the different parts of the tearoom

    Appealing to the higher socioeconomic groups like ABC1

    Appropriate for the target audience

  • MOCK UP 2 RESPONSES I like the angle of the photograph

    Too much text, looks overwhelming

    Colour scheme is gender neutral

    Needs more variety of images

  • FRONT COVER

  • CONTENTS PAGE

  • DPS 1 BYE BYE BALADO HELLO STRATHALLAN

  • DPS 2 AFTERNOON TEA, ANYONE?

  • DPS 3 DURHAM VS NEWCASTLE

  • QUESTIONNAIRE RESULTS

  • Less money spent on printing Allows a lower selling price

    Similar to magazines such as The Crack

    WHY I CHOSE BUDGET QUALITY

  • Issued monthly Sold at 1 1/3 of the magazine will be

    advertisements Distributor Marketforce I

    chose this distributor because it deals with other budget magazines and can offer me a lower price.

    CONCLUSIONS

  • PRINTING COSTS- 3872 for 10,000

  • 420

    480

    1,200 200

    80 30

    30

    1,200

    Journalists Photographers Models Subeditors Researchers Lighting Assistants Makeup Assistants Other

    PERSONNEL EXPENDITURE P e r s o n n e l H o u r s

    n e e d e d F r e e l a n c e r a t e

    T o t a l c o s t

    J o u r n a l i s t s 1 4 3 0 4 2 0

    P h o t o g r a p h e r s 1 6 3 0 4 8 0

    M o d e l s 1 2 1 0 0 1 2 0 0

    S u b e d i t o r s 1 0 2 0 2 0 0

    R e s e a r c h e r s 8 1 0 8 0

    L i g h t i n g A s s i s t a n t

    1 3 0 3 0

    M a k e u p a s s i s t a n t

    1 3 0 3 0

    O t h e r 1 2 1 0 0 1 2 0 0

    T o t a l 3 6 4 0

  • EQUIPMENT EXPENDITURE

    60

    331.20

    100 200

    300

    Studio space rental

    Camera

    QE Indemnity Insurance

    Props

    Travel

    E q u i p m e n t H o u r s n e e d e d

    H i r e r a t e T o t a l c o s t

    S t u d i o s p a c e 4 6 0 p e r h a l f d a y

    6 0

    F l a s h l i g h t i n g 0 0 0

    c a m e r a 7 2 3 3 1 . 2

    A d d i t i o n a l l e n s 0 0 0

    Q E i n d e m n i t y i n s u r a n c e

    2 4 1 0 0 p e r d a y 1 0 0

    t r a v e l 3 0 0

    p r o p s 2 0 0

    T o t a l e x p e n d i t u r e 9 9 1 . 2

  • 3,640

    991.20

    3,872

    Personnel Equipment Prin:ng

    TOTAL EXPENDITURE - 8503.20

  • ADVERTISEMENT RATE CARD A d v e r t t y p e r a t e n u m b e r T o t a l

    i n c o m e

    B a c k c o v e r 2 0 0 0 1 2 0 0 0

    I n s i d e f r o n t 1 8 0 0 1 1 8 0 0

    I n s i d e b a c k 1 7 0 0 1 1 7 0 0

    D o u b l e p a g e s p r e a d

    2 0 0 0 0 0

    F u l l p a g e 1 2 0 0 1 1 2 0 0

    H a l f p a g e 7 0 0 1 7 0 0

    Q u a r t e r p a g e 3 8 0 1 3 8 0

    E i g h t h p a g e 2 0 0 2 4 0 0

    T o t a l i n c o m e 8 1 8 0

    2,000

    1,800

    1,700

    1,200

    700

    380 400

    Back cover Inside front Inside back

    Full page Half page Quarter page

    Eigth page

  • Advertising income - 8180

    10,000 magazines sold at 1 - 10,000

    TOTAL INCOME - 18,810

    PREDICTED INCOME

  • INCOME EXPENDITURE = PROFIT

    18,810 - 8503.20 = 9676.80

    50% of profit is taken by distributors

    TOTAL PROFIT = 4838.40

    PROFIT

  • THANK YOU FOR LISTENING ANY QUESTIONS?