Download - Pilsener . Brand alignment

11/20/13 11:46 AMPilsener . Brand alignment

of 6http://diepdesignstudio.com/120485/709735/work/pilsener-brand-alignment

Work

Pilsener . Brand alignment

Owning a pride color

Background: Pilsener has been the unchallengeable beer leader in theEcuadorian market since launched in 1913, is by far oneof the most loved brands in Ecuador. NeverthelessPilsener´s brand universe was not as cohesive as itshould be for a true brand leader in our days.

Challenge: Reinforce leadership perception and brand stature withthe design and brand regulation of a cohesive look &feel, easy to implement and highly recognizable.

Solution: In collaboration with the brand´s team, we started bydeveloping a brand nucleus that appealed to the pride ofbeing Ecuadorian. From this idea we developed the newlook & feel for the brand, mainly capitalizing on two basicelements which until this point had been missed; theconsistent use of the yellow color and the iconicpentagonal shape containing the brand´s name.

Playing with these elements we created a powerful andyet simple look & feel that permits everyone involved withthe brand understand the positioning and become anactive brand guardian.

Previous brand universe . Pilsener . Ecuador

New brand universe . Pilsener . Ecuador

Look & Feel . Pilsener

http://diepdesignstudio.com/120485/work

http://diepdesignstudio.com/120485/work



Brand positioning . Pilsener Ecuador



Back To Top ↑

All works © Rolando Diep. Please do not reproduce without the expressed written consent of Rolando Diep. The work shown here is a selection of projects reflecting more than a 15 years of experience in graphic design and branding, encompassing creating or directing the development of identity systems.

http://diepdesignstudio.com/120485/709735/work/pilsener-brand-alignment#top