Piloting Performance Sales in the Margin-tight Airline

Industry

George Gray Matt Bailey

Global Affiliate and Partnerships

Manager – British Airways

Head of Product – Performance

Horizon Group

Performance Horizon Group

“A performance marketing technology company that provides a platform for brands to connect to, and drive sales

from online publishers”

BA Affiliates and Partners

• Mature affiliate campaign

• Multiple territories

• Focused on both flights and packages

BA’s challenges

Numbers???

First test – Bookings up 71% and revenue 234%

Second test – Bookings up 500% and revenue 850%