Piloting Performance Sales in the Margin-tight Airline Industry - Matt Bailey, PHG & George Gray,...
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Piloting Performance Sales in the Margin-tight Airline Industry
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In a sector as competitive and margin tight as the airline industry, it is increasingly important to be able to effectively harness data to drive the strategies adopted with affiliate partners and large scale flight comparison sites. In this case study British Airways and Performance Horizon will show how the collation and visualisation of data has helped to shape strategies and driven impressive results, changing the way that BA operates with these partners.
Transcript of Piloting Performance Sales in the Margin-tight Airline Industry - Matt Bailey, PHG & George Gray,...
Piloting Performance Sales in the Margin-tight Airline
Industry
George Gray Matt Bailey
Global Affiliate and Partnerships
Manager – British Airways
Head of Product – Performance
Horizon Group
Performance Horizon Group
“A performance marketing technology company that provides a platform for brands to connect to, and drive sales
from online publishers”
BA Affiliates and Partners
• Mature affiliate campaign
• Multiple territories
• Focused on both flights and packages
BA’s challenges
Numbers???
First test – Bookings up 71% and revenue 234%
Second test – Bookings up 500% and revenue 850%
