Entrepreneurial Action Us (ENACTUS)Universiti Malaysia Sarawak ( UNIMAS )94300 Kota Samarahan,Sarawak. MALAYSIAPhone : + 6 082 581000 / 581388 Fax : + 6 082 665088
Our Commitment:
Together we pledge to take action.
Together we commit to apply our passions, talents and ideas to impact as many lives as we can. Not to hand out help to people in need, but to work side-by-side with them to create opportunity. So every person and community we touch is empowered to live up to
their fullest potential.
Lim Jhin Horng Lisa Lok Choy Hong Radin Aiman Fadzrahni Tarsha
Izneil Nashriq Omurbek Nurlan Siti Hajar Hanis
INTRODUCTION
Business Plan
Problem Statement
Company Background
Competitor Analysis
TimelineProduct
Description
Financial Projections
Operations
Marketing Plan
SWOT Analysis
Impact Measurement
Problem Statement
• LOW EMPLOYMENT RATE FOR THE LESS ABLED
• DOUBT IN WORKING CREDIBILITY OF THE LESS ABLED
• LACK IN BUSINESS KNOWLEDGE AND SKILLS
• LACK OF FINANCIAL SUPPORT
• LACK OF PUBLIC RECOGNITION
PDK REDEFINED:Bakery & Confectionary
• Increase the employment rate of PWDs
• Provide platforms for PWDs to develop skill
• Encourage participation from the community in
social welfare matter and activities
• Create a sustainable income source for PWDs
• Creating a caring society which are aware of
the needs of PWDs
Company Background
Purpose
Classes provided
Type of disabilities
Physical Learning disabilities difficulties
Physiological Training
Early Intervention
Program (EIP)
Modules for Adult
Trainees
Vocational Training
Workshop
Home Visit for Non-residents
PWDs
Location of PDK Samarahan
No. 2030, Kpg Muara Tuang,Jalan Dato Mohd Musa
94300 Kota Samarahan,Sarawak
Collaborators
Jabatan Kebajikan Masyarakat
Social Welfare Council of Sarawak
Dyslexia Association of Sarawak
Kolej Komuniti Kuching
Universiti Malaysia Sarawak (UNIMAS)
Entrepreneurial Action Us (ENACTUS)
Marketing Plan
Future Product 1 : Pineapple Filled BunsPrice : RM 1.80 (estimated)
Future Product 2 : Pineapple Sponge FingersPrice : RM 2.50 (estimated)
Target Market : > Local residents > Students and staffs of educational institutions
Place : > School canteens > Canteens in IPTAR > Kiosks in Unimas and UiTM
Promotion : > Social media / Press release / Flyers / Websites / Blogs
SWOT Analysis
Strengths (S)
• Support from the university
• Passion from students and staffs
• Uniqueness of the products
• Pineapple can be easily obtained with low costs
• Easy access to raw materials
Weaknesses (W)
• Time constraints between members
• Operational hours of PDK Samarahan and lecturing slots among students are in parallel
Opportunities (O)
• Support given by charitable bodies and NGOs
• Well meaning supports by the public
Threats (T)
• Lack of commitments• Social prejudice
against PWDs• Disinterest between
PWDs
Operation
Location
EquipmentUsed / Donated Bakery Equipment
LaborSelected members of PDK Samarahan
ProcessFiling Mixing → Dough Mixing → Baking → Filling → Quality Control → Packaging → Distributing
PDK Samarahan
Financial Projection
2015 2016 2017 2018 20190
500000
1000000
1500000
2000000Balance Sheet Breakdown
Total Assets Total Liabilities Total Equity
2016 2017 2018 2019 2020
Sales
284400 351518 369094 380167 406779
Ex-pendi-ture
129607 93276 95743 97788 100830
25000
175000
325000
Val
ue
of
Mo
ney
(R
M)
Pro-forma (Potential) Income Statement
Timeline
Literacy Modules
• Collaboration with Dyslexia Association of Sarawak
Business Establishment
• Evaluation 3: Financial Performance Assessment
Prototype “Sample Test”
• Evaluation 2: Market Responses Assessment
Skills Training
• Provided by Kolej Komuniti Kuching and baking mentorship
• Evaluation 1: Human Resource Assessment
Product Evaluation
• Products’ weakness and strengths evaluation
• Evaluation 4: Consumer Assessment on Baked Products
Research and Development
• Development of new and potential products
• Improvise the weakness of pioneer products
Impact Measurement
• ability to be independent• chances to venture into the business world• platform to train and develop
Social Impacts
• minimal waste management• eco friendly packaging
Environmental Impacts
• Provide chances of employability to the employees• Increase sales volume of the products• Encourage brand loyalty among consumer
Commercial Impacts