Entrepreneurial Action Us (ENACTUS)Universiti Malaysia Sarawak ( UNIMAS )94300 Kota Samarahan,Sarawak. MALAYSIAPhone : + 6 082 581000 / 581388 Fax : + 6 082 665088

Our Commitment:

Together we pledge to take action.

Together we commit to apply our passions, talents and ideas to impact as many lives as we can. Not to hand out help to people in need, but to work side-by-side with them to create opportunity. So every person and community we touch is empowered to live up to

their fullest potential.

Lim Jhin Horng Lisa Lok Choy Hong Radin Aiman Fadzrahni Tarsha

Izneil Nashriq Omurbek Nurlan Siti Hajar Hanis

INTRODUCTION

Business Plan

Problem Statement

Company Background

Competitor Analysis

TimelineProduct

Description

Financial Projections

Operations

Marketing Plan

SWOT Analysis

Impact Measurement

Problem Statement

• LOW EMPLOYMENT RATE FOR THE LESS ABLED

• DOUBT IN WORKING CREDIBILITY OF THE LESS ABLED

• LACK IN BUSINESS KNOWLEDGE AND SKILLS

• LACK OF FINANCIAL SUPPORT

• LACK OF PUBLIC RECOGNITION

PDK REDEFINED:Bakery & Confectionary

• Increase the employment rate of PWDs

• Provide platforms for PWDs to develop skill

• Encourage participation from the community in

social welfare matter and activities

• Create a sustainable income source for PWDs

• Creating a caring society which are aware of

the needs of PWDs

Company Background

Purpose

Classes provided

Type of disabilities

Physical Learning disabilities difficulties

Physiological Training

Early Intervention

Program (EIP)

Modules for Adult

Trainees

Vocational Training

Workshop

Home Visit for Non-residents

PWDs

Location of PDK Samarahan

No. 2030, Kpg Muara Tuang,Jalan Dato Mohd Musa

94300 Kota Samarahan,Sarawak

Collaborators

Jabatan Kebajikan Masyarakat

Social Welfare Council of Sarawak

Dyslexia Association of Sarawak

Kolej Komuniti Kuching

Universiti Malaysia Sarawak (UNIMAS)

Entrepreneurial Action Us (ENACTUS)

Product Description

Homemade

Unique

Organic

Pineapple Flavored Products

Marketing Plan

Future Product 1 : Pineapple Filled BunsPrice : RM 1.80 (estimated)

Future Product 2 : Pineapple Sponge FingersPrice : RM 2.50 (estimated)

Target Market : > Local residents > Students and staffs of educational institutions

Place : > School canteens > Canteens in IPTAR > Kiosks in Unimas and UiTM

Promotion : > Social media / Press release / Flyers / Websites / Blogs

Competitor Analysis

SWOT Analysis

Strengths (S)

• Support from the university

• Passion from students and staffs

• Uniqueness of the products

• Pineapple can be easily obtained with low costs

• Easy access to raw materials

Weaknesses (W)

• Time constraints between members

• Operational hours of PDK Samarahan and lecturing slots among students are in parallel

Opportunities (O)

• Support given by charitable bodies and NGOs

• Well meaning supports by the public

Threats (T)

• Lack of commitments• Social prejudice

against PWDs• Disinterest between

PWDs

Operation

Location

EquipmentUsed / Donated Bakery Equipment

LaborSelected members of PDK Samarahan

ProcessFiling Mixing → Dough Mixing → Baking → Filling → Quality Control → Packaging → Distributing

PDK Samarahan

Financial Projection

2015 2016 2017 2018 20190

500000

1000000

1500000

2000000Balance Sheet Breakdown

Total Assets Total Liabilities Total Equity

2016 2017 2018 2019 2020

Sales

284400 351518 369094 380167 406779

Ex-pendi-ture

129607 93276 95743 97788 100830

25000

175000

325000

Val

ue

of

Mo

ney

(R

M)

Pro-forma (Potential) Income Statement

Timeline

Literacy Modules

• Collaboration with Dyslexia Association of Sarawak

Business Establishment

• Evaluation 3: Financial Performance Assessment

Prototype “Sample Test”

• Evaluation 2: Market Responses Assessment

Skills Training

• Provided by Kolej Komuniti Kuching and baking mentorship

• Evaluation 1: Human Resource Assessment

Product Evaluation

• Products’ weakness and strengths evaluation

• Evaluation 4: Consumer Assessment on Baked Products

Research and Development

• Development of new and potential products

• Improvise the weakness of pioneer products

Impact Measurement

• ability to be independent• chances to venture into the business world• platform to train and develop

Social Impacts

• minimal waste management• eco friendly packaging

Environmental Impacts

• Provide chances of employability to the employees• Increase sales volume of the products• Encourage brand loyalty among consumer

Commercial Impacts

“The best way to predict the future is to create it.” – Abraham Lincoln

Thank youTerima kasih