UR Doin it #Wrong
Social Media Worst Practices #in
1. Understand why people join social networking sites.
2. Discuss eight social media practices or mindsets that need
a re-boot!
Why do peoplejoin socialnetworks?
5
Number 1
Reason: Identity
!
6
Number 2
Reason:
Connectio
ns
7
Number 3
Reason:
Communit
y
8
Identity!
First
Connections
SecondCommunity Third
9
Communities of…
Action or Practice
2. Discuss eight social media practices or
mindsets that are in need of an upgrade.
11
#1 Our customersaren‘t on social media
12
How ‘bout your
Future Customers?
75%American Adults
Active in online group
80% of Internet usersPew Internet January 2011
Adults over
55
driving
growthNielsen 2011 Social Media Report
Nearly 25%...time on blogs & social networks
Nielsen 2011 Social Media Report
5/11 - 53 Billion
Minutes!
Americans spend
more time on
Facebook than any
other site Nielsen 2011 Social Media Report
80%Research productsPew Internet January 2011
Brainstorm a list of why we hide/ hings
18
Small Group Discussion
un-follow/ignore person or brand
19
2. Broadcasting vs. helping
Forcing
traditionalmarketing strategies
ininto social
platforms =
21
New Attendee AttributesShift From Push To Pull
BroadcastExample
Don’t do this!
As technology evolves, we find
ourselves communicating
more digitally.
Practice Conversational Marketing
• Listening• Helping• Serving• Sharing
25
Angela Mairs’ Twitter Engagement Formula
70% - Resource sharing20% - Conversation and Co-creation10% - Self promotion
Schedule your tweets!
26
Poor follow example
Don’t do this!
3. Not being human
Social is something you are, not something you do. Outsourced or non-
empowered relationships don’t work.
Don’t hide behind the logo
Automationis NOT
Being social!
4. Ignored due to lack of relevance
About pull strategies, opt-intwo way conversations
Image by Debra Askanase
33
Schedule Posts! Use Hashtags!
join socialnetwork
s?
34
Don’t Post Across Platforms!
35
Segment Followers for Sharing
5. Paying attention to the wrong metrics
37
95%+ of people that “Like” you, don’t!
38
Four Best Social Media Metrics
Avinash Kaushik
1. Conversation
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# of comments or replies per postRate
40
2. Amplification Rate
TieConnection
Shares and Re-Tweets
3. Applause RateLikes, favorites
+1’s
=Sum (Revenue + Cost Savings)
4. Economic Value
Consider6. Not having a
consistent
and focused effort
44
Platform Strategy
Pick 2 or 3 and do them really well!
Extend Life
Drip Release of Content
#7 – Poor home-base strategy
SOCIAL OMNIPRESENCE – THE HUB & SPOKE MODEL
• Website or blog• Optimized for search • Easy for users to
consume , share and co-create
• Links to outposts
• Promote blog content
• Ask questions• Conversation and
communityThe Hub
• Sharing helpful information
• Outpost links back to hub
• Nurturing relationships
• Optimize channel to link back hub
• Share videos on Outposts
• Optimize Google+ page with links to hub
• Circle strategy for relevance
48
Small Group Discussion
What content or tools would encourage your to visit or return to conference website?
Start a conference Blog!
WordPress.com - Free
WordPress.org - Fee
40% of Social usersAccess via mobile
Nielsen 2011 Social Media Report
8. Not having & enforcing good rules
Relationship Before Pitch!
Must be a safe place!relationship before the pitch
“When you say it about yourself it’s bragging.
When someone else says it about you its proof.” ~ Jeffrey Gitomer