1© 2001, Cisco Systems, Inc. All rights reserved.© 2001, Cisco Systems, Inc. All rights reserved.© 2003, Cisco Systems, Inc. All rights reserved.
Cisco IP Telephony
300-075
Implementing Cisco IP Telephony & Video, Part 2 v1.0
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 2Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 2© 2003, Cisco Systems, Inc. All rights reserved. 2
Agenda
• What is IP Communications?
• Why the IP Communications Success?
• Cisco IP Communications Components Today
• A Look to the Future
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 3Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 3© 2003, Cisco Systems, Inc. All rights reserved. 3
Agenda
• What is IP Communications?
• Why the IP Communications Success?
• Cisco IP Communications Components Today
• A Look to the Future
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 4Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 4© 2003, Cisco Systems, Inc. All rights reserved. 4
Applications (Voicemail/IVR)
Mainframe cabinet
Proprietary Processor
Card(s)
Proprietary
interface
Voice Path (TDM)
Signaling Path
Proprietaryterminals Standard interface
PSTN
Proprietary interface
Proprietary Line Card(s)
Proprietary Trunk Card(s)
Proprietary
interface
Proprietary TDM Switch
Card(s)
TDM PBX Architecture
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 5Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 5© 2003, Cisco Systems, Inc. All rights reserved. 5
Standard OR Proprietary
Interface
StandardProcessor
High Availability Server
Call Processing Application
Standard interface
IP to PSTNGateway
Standard interface
Applications
Voice Path (TDM)
Signaling Path
TCP/IPNetwork PSTN
Standardinterface
IP phonesand
PC applications
IP
IP
IP PBX Architecture
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 6Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 6© 2003, Cisco Systems, Inc. All rights reserved. 6
Practical ExampleMigration – Before IPC Installation
V
V
Other AppsServer(s)
Branch 1
Branch (n)
Branch 2
Central Site
IP WAN
PSTN/DSN
Legacy TDM PBX EKTS/ PBX
EKTS/ PBX
EKTS/ PBX
Legacy VM
Inter-site Calls
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Practical ExampleMigration – After IPC Installation
ContactCenter
Server(s)
IP-IVRServer(s)
Unified Messaging
Server(s)
Cisco CallManager Cluster
VV
V
Other AppsServer(s)
Central Site
IP WAN
PSTN/DSN
Branch 1
Branch (n)
Branch 2
Inter-site Calls
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 8Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 8© 2003, Cisco Systems, Inc. All rights reserved. 8
Agenda
• What is IP Communications?
• Why the IP Communications Success?
• Cisco IP Communications Components Today
• A Look to the Future
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 9Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 9© 2003, Cisco Systems, Inc. All rights reserved. 9
Where Is IP Communications Today?
• In the last 18 months, all major communication suppliers have announced that their next-generation products will be based on IP
• For many businesses, it is no longer a question of If, but When
• The business case for IP telephony is increasingly driven by measurable gains in end-user productivity
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 10Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 10© 2003, Cisco Systems, Inc. All rights reserved. 10
IP Communications: Here and Now
Source: InfoTech, 2002
Timeframe to Begin Timeframe to Begin Implementing IP TelephonyImplementing IP Telephony
Timeframe to Begin Timeframe to Begin Implementing IP TelephonyImplementing IP Telephony
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2000 2001 2002 2003
16%
44%
77%84%
38%
26%34% 37% 40%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
F in a n c ia l/In su ra n c e R e ta il/Wh o le sa le S e rv ic e s/Utilitie s Ma n u fa c tu rin g E d u c a tio n /Go v e rn me n t
Financial/Insurance Retail/
Wholesale
Services/Utilities
Manufacturing
Education/Government
Market DemandMarket DemandBy Industry SegmentBy Industry Segment
Market DemandMarket DemandBy Industry SegmentBy Industry Segment
10
Percentage of sites that are “very likely” to deploy VoIP
within four years
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Over Half of US Businesses Using IP Telephony
Source: InfoTech, December 2002
The “Second Chasm” Between Initial
Implementation and Committed Migration
The “Second Chasm” Between Initial
Implementation and Committed Migration
The “First Chasm” to Conduct Initial Trials of
IP Telephony Has Essentially Been Crossed
The “First Chasm” to Conduct Initial Trials of
IP Telephony Has Essentially Been Crossed
Percentage of US Enterprises Using IP Telephony
More than 5 sites
At Least 1 Site
80%
0%
20%
40%
60%
2000 2001 2002 2003 2004
67%67%
40%40%
3%3%
20%20%
54%54%
16%16%8%8%
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 12Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 12© 2003, Cisco Systems, Inc. All rights reserved. 12
A History of Voice Technologies at Cisco
Cisco Ships Personal ISDN Router with POTS
StrataCom Acquisition—
Voice Over Frame Relay
CiscoReleases
Voice/DataRouters
Selsius Acquisition—IP PBX, IP Phones
Cisco Enables Largest PublicVoIP Network at China Unicom
539 Voice Patents
Granted or Pending; RFCs on
SIP, H.323, and MGCP
First VoIP Call from SpaceUsing Cisco SoftPhone
Cisco ships 1,000,000th IP Phone and 1,000,000th Unity
Mailbox
1995 1996 1997 1998 1999 2000 2001 2002
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Cisco IP Communications Installations Worldwide
• Cisco has shipped over 1,600,000 IP phones• Over 6,700 IP communications customers worldwide • Cisco Systems, has 35,000 employees using IP telephony worldwide
—over 130 PBXs replaced globally• Cisco Executives, including all CXOs, using Cisco IP Phones
• IP Telephony Market leader with 52% market share (Synergy Research - 2002)
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Must Haves: Reliable, Scalable, Accessible Service
Highly Available
Highly Available
Exponentially Scalable
Exponentially Scalable
Electrical Grid
Universally AccessibleUniversally Accessible
Call Agent
App Server
IP Phone
PSTNGateway
Communications Grid
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The IP Communications “Hierarchy of Needs”
EnhancedEnhancedCollaborationCollaboration
Legacy IntegrationLegacy Integration
Business VirtualizationBusiness Virtualization
Transport EfficiencyTransport Efficiency
ProgressiveProgressiveProductivityProductivity
15
“Help me savemoney”
“Work smoothlywith what I have”
“Let me communicateany time, from anywhere”
“Help me work across boundariesinside and outside my business”
“Give me a productivity edgeover my competition”
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ITStaff
ITStaff
EndUserEndUser
Less time spent managing spares for multiple brandsLess time spent managing spares for multiple brands XX
Less time checking voicemail because calls follow userLess time checking voicemail because calls follow user
Improved telecommuter productivityImproved telecommuter productivity
Ubiquitous access to PBX features for mobile workersUbiquitous access to PBX features for mobile workers
Access to PBX features at remote sitesAccess to PBX features at remote sites
End users can complete more tasks without assistanceEnd users can complete more tasks without assistance XX
Faster moves, adds and changesFaster moves, adds and changes XX
How Do IP Communications Drive Productivity?
XX
XX
XX
Source: Sage Research, September 2002
Access to PBX features at remote sitesAccess to PBX features at remote sites XX
Decreased reliance on external vendor servicesDecreased reliance on external vendor services XX
16
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Still Looking for the Killer App?
17
Conference Manager Inventory Check Flight Schedule Employee Directory Stock Ticker
Purchase Reqs Outlook Integration Room Service Advertising Emergency Bulletin
Wake-Up Service Headline News Time Cards Class Registration Local Attractions
Employee Benefits Unified Messaging Shipment Tracking Account Codes Phone Call
© 2001, Cisco Systems, Inc. All rights reserved.
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Agenda
• What is IP Communications?
• Why the IP Communications Success?
• Cisco IP Communications Components Today
• A Look to the Future
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 19Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 19© 2003, Cisco Systems, Inc. All rights reserved. 19
Call ControlCall Control ApplicationsApplications
EndpointsEndpoints GatewaysGateways
ICS 7750ICS 7750
Catalyst 4200Catalyst 4200
2400-SRST2400-SRST
BTS 10200BTS 10200
PersonalAssistantPersonalAssistant
IP Contact CenterIP Contact Center
Unified MessagingUnified Messaging
ConferenceManager
ConferenceManager
7900 Series7900 Series
SoftPhoneSoftPhone ICS 7935ICS 79352400/2600/3600 Series2400/2600/3600 Series
AS5400AS5400
MGX 8850MGX 8850
MCS 7835MCS 7835
Cisco’s Comprehensive Voice Systems Portfolio
3550 Series3550 Series
2950 Series2950 Series
Catalyst SwitchesCatalyst Switches6500
Series 6500
Series 4500
Series4500
Series
PGW 2200PGW 2200
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Cisco IP Phones and Terminals
7935
7910, 7910sw 7960
Softphone
7905
7912
7902
ATA-186/188
VG-248
7920
Basic IP Phones
Mid-range IP Phones
Special Function IP
Phones
Station Gateways
7940
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 21Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 21© 2003, Cisco Systems, Inc. All rights reserved. 21
Agenda
• What is IP Communications?
• Why the IP Communications Success?
• Cisco IP Communications Components Today
• A Look to the Future
Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 22Presentation_ID © 2001, Cisco Systems, Inc. All rights reserved. 22© 2003, Cisco Systems, Inc. All rights reserved. 22
The Future
• Executive Phone Sets
• Integrated Web Services
• MLPP
• Security
• Video
• Wireless
• SIP
• … and an end-to-end solutions focus to derive even more value from all network components
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