Outline of CSR articlesARTICLE-NEED FOR CORPORATE SOCIAL RESPONSIBILITY-THEORETICAL PERSPECTIVES ON CSR-CORPORATE SOCIAL RESPONSIBILITY IN THE LIGHT OF GLOBALIZATIONARTICLE-CSR - THE INDIAN SCENARIO-OBJECTIVE and SCOPE of the STUDY-RESEARCH METHODOLOGY-FINDINGS AND INTERPRETATION: ARTICLE-Consumers ' Perceptions of Motives for Engaging in CSR-Consumers' Awareness and the Communication of CSR-Impact of CSR on Product and Company EvaluationsARTICLE-CSR and Purchase Intention-Qualitative Research Approach-Findings: Factors Influencing the Assessment of CSR as a Purchasing CriterionARTICLE-CSR development-Different CSR development paths in different contexts-Interpretation and implementation of CSRARTICLE-CSR communication as required brand element-Heritage as a means to responsible brand image-Hypotheses development