Outline of CSR Articles
2
Outline of CSR articles ARTICLE -NEED FOR CORPORATE SOCIAL RESPONSIBILITY -THEORETICAL PERSPECTIVES ON CSR -CORPORATE SOCIAL RESPONSIBILITY IN THE LIGHT OF GLOBALIZATION ARTICLE -CSR - THE INDIAN SCENARIO -OBJECTIVE and SCOPE of the STUDY -RESEARCH METHODOLOGY -FINDINGS AND INTERPRETATION: ARTICLE -Consumers ' Perceptions of Motives for Engaging in CSR -Consumers' Awareness and the Communication of CSR -Impact of CSR on Product and Company Evaluations ARTICLE -CSR and Purchase Intention -Qualitative Research Approach -Findings: Factors Influencing the Assessment of CSR as a Purchasing Criterion ARTICLE -CSR development -Different CSR development paths in different contexts -Interpretation and implementation of CSR ARTICLE -CSR communication as required brand element
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Transcript of Outline of CSR Articles
Outline of CSR articlesARTICLE-NEED FOR CORPORATE SOCIAL RESPONSIBILITY-THEORETICAL PERSPECTIVES ON CSR-CORPORATE SOCIAL RESPONSIBILITY IN THE LIGHT OF GLOBALIZATIONARTICLE-CSR - THE INDIAN SCENARIO-OBJECTIVE and SCOPE of the STUDY-RESEARCH METHODOLOGY-FINDINGS AND INTERPRETATION: ARTICLE-Consumers ' Perceptions of Motives for Engaging in CSR-Consumers' Awareness and the Communication of CSR-Impact of CSR on Product and Company EvaluationsARTICLE-CSR and Purchase Intention-Qualitative Research Approach-Findings: Factors Influencing the Assessment of CSR as a Purchasing CriterionARTICLE-CSR development-Different CSR development paths in different contexts-Interpretation and implementation of CSRARTICLE-CSR communication as required brand element-Heritage as a means to responsible brand image-Hypotheses development
