Omnichannel Experience

Omnichannel is a fully-integrated approach that provides shoppers a unified experience across online and offline channels.

Companies with omnichannel strategies achieve 91% greater

customer retention rates year-over-year.

23X higher rates of customer satisfaction are experienced by companies with omnichannel

strategies.

50% of shoppers expect that they will be able to make a purchase

online and pick up in-store.

Omnichannel retail customers spent an average of 4% more on every

shopping occasion in-store, and 10% more online than single channel

customers.

OMNICHANNEL FRAMEWORK

THE OMNICHANNEL JOURNEY

Traditional brick & mortar stores

Emergence of e-tailers

Present & future – Omnichannel

Multi-channel

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Omnichannel Strategy Technologies Used

(O2O) modelAI & predictive ana-lytics

Flagship store to meet customers’ Style bar or digital display

A variety of web-based tools and functions to enhance integrated shopping experiences

Geolocation to track visitors’ locations for events or sales

Augmented reality and other technolo-gies

Express store pickup and ship from store options; interactive ki-osks & smart mirrors in pipeline

Mobile websites Kiosks Call Center Customized Services

Social Media Digital Print