Omnichannel Experience - Benori€¦ · Omnichannel Experience Omnichannel is a fully-integrated...
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Omnichannel Experience Omnichannel is a fully-integrated approach that provides shoppers a unified experience across online and offline channels. Companies with omnichannel strategies achieve 91% greater customer retention rates year-over-year. 23X higher rates of customer satisfaction are experienced by companies with omnichannel strategies. 50% of shoppers expect that they will be able to make a purchase online and pick up in-store. Omnichannel retail customers spent an average of 4% more on every shopping occasion in-store, and 10% more online than single channel customers. OMNICHANNEL FRAMEWORK THE OMNICHANNEL JOURNEY Traditional brick & mortar stores Emergence of e-tailers Present & future – Omnichannel Multi-channel 25 99 ADD TO CART Omnichannel Strategy Technologies Used (O2O) model AI & predictive ana- lytics Flagship store to meet customers’ Style bar or digital display A variety of web-based tools and functions to enhance integrated shopping experiences Geolocation to track visitors’ locations for events or sales Augmented reality and other technolo- gies Express store pickup and ship from store options; interactive ki- osks & smart mirrors in pipeline Mobile websites Kiosks Call Center Customized Services Social Media Digital Print
Transcript of Omnichannel Experience - Benori€¦ · Omnichannel Experience Omnichannel is a fully-integrated...
Omnichannel Experience
Omnichannel is a fully-integrated approach that provides shoppers a unified experience across online and offline channels.
Companies with omnichannel strategies achieve 91% greater
customer retention rates year-over-year.
23X higher rates of customer satisfaction are experienced by companies with omnichannel
strategies.
50% of shoppers expect that they will be able to make a purchase
online and pick up in-store.
Omnichannel retail customers spent an average of 4% more on every
shopping occasion in-store, and 10% more online than single channel
customers.
OMNICHANNEL FRAMEWORK
THE OMNICHANNEL JOURNEY
Traditional brick & mortar stores
Emergence of e-tailers
Present & future – Omnichannel
Multi-channel
25
99
ADD TO CART
Omnichannel Strategy Technologies Used
(O2O) modelAI & predictive ana-lytics
Flagship store to meet customers’ Style bar or digital display
A variety of web-based tools and functions to enhance integrated shopping experiences
Geolocation to track visitors’ locations for events or sales
Augmented reality and other technolo-gies
Express store pickup and ship from store options; interactive ki-osks & smart mirrors in pipeline
Mobile websites Kiosks Call Center Customized Services
Social Media Digital Print
