A TALE OF 2 TEQUILASUsing Facebook Data For Better Ad Targeting And Killer Brand Strategies

WHO WE ARE

LoudDoor is a Facebook Insights Preferred Marketing Developer.

We specialize in market research.

OUR SOLUTION

We combine self-reported consumer insights with opt-in data from behind the Facebook wall to enable high confidence marketing decisions that drive superior results.

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A TALE OF 2 TEQUILAS

• 2 Very Different Tequila Brands

• Different Branding

• Different Suggested Consumption

• Different Audience

OUR SOLUTION

OUR SOLUTION

A TALE OF 2 TEQUILASHORNITOS TEQUILA

•Pure Temptation

•Consumed as a shot or on ice

•Premium, smart and sophisticated

OUR SOLUTION

A TALE OF 2 TEQUILASSAUZA TEQUILA

•Girls’ Night In

•Perfect for margaritas

•Party hosts, trying new recipes,

making margaritas at home

OUR SOLUTION

OUR SOLUTION

OUR SOLUTION

OUR SOLUTION

OUR SOLUTION

Hornitos Tequila Original Audience Past 3 Month's

Straight Tequila Consumption Rate

39%

ALL FANS

IDEALCUSTOMERS

OUR SOLUTION

Sauza Tequila Original Audience Past 3 Month's

Margarita Consumption Rate

24%

ALL FANS

IDEALCUSTOMERS

REACHING THE RIGHT AUDIENCE

Using the interest graph data layer.

OUR SOLUTION

OUR SOLUTION

INTEREST GRAPH CORRELATIONS

OUR SOLUTION

INTEREST GRAPH CORRELATIONS

OUR SOLUTION

Music

TV Shows

Hobbies

Using Interest Graph Data Correlations To Create Keyword Clusters

OUR SOLUTION

Why Custom Keyword Clusters Work

Music Cluster

Hobbies Cluster

TV Shows Cluster

Movies Cluster

LoudDoor Audience Past Month's Tequila Consumption Rate

84%IDEAL

CUSTOMERS

RESULTS OF THIS APPROACH

0 100,000 200,000 300,000 400,000

24,438 Fans (Original)255,769 Fans

Sauza Page Fan Growth

0 100,000 200,000 300,000 400,000

60,908 Fans (Original)346,908 Fans

Hornitos Page Fan Growth

80% Reduction in Cost Per Fan

HORNITOS TEQUILA

FAN MATCH

FAN MATCH

SEGMENTED SPONSORED STORIES

Straight Shot Consumers

Mixed Shot Consumers

Mixed Drink Consumers

FAN MATCH

FANS &FRIENDS

FAN MATCH

FAN MATCH

MargaritaConsumers

Make Margaritas

from Scratch

Price Shoppers

FAN MATCH

FANS &FRIENDS

SEGMENTED SPONSORED STORIES

SPONSORED STORIES

SPONSORED STORIES

RESULTS - BETTER TARGETED SPONSORED STORIES

453% Engagement Increase

404% Engagement Increase

STRATEGY

A SCALABLE STRATEGY WITH IMPLICATIONS FOR THE FUTURE

•Facebook’s Ad Platform Continues to Develop

‣ Custom Audiences

‣ Partner Categories

A SCALABLE STRATEGY WITH IMPLICATIONS FOR THE FUTURE

• LoudDoor’s Data Transcends Facebook Users’ Method of Facebook Consumption

‣Desktop Users

‣ Mobile Users

‣ Off-Facebook Sponsored Stories

STRATEGY