Download - No More Fluffy Marketing

Transcript
Page 1: No More Fluffy Marketing

NO MOREFLUFFYMARKETING

WHERE THE PUCK IS GOING:

www.TrackMaven.com

Page 2: No More Fluffy Marketing

MARKETING IS TRANSITIONING FROM A SOFT SKILL TO A HARD SKILL

Page 3: No More Fluffy Marketing

Marketer of 2011

Transition from Analog to Digital

5%5%

90%

Mediocre GreatBad

Page 4: No More Fluffy Marketing

THOUGHT DIGITAL MEANT

Page 5: No More Fluffy Marketing

WHAT DIGITAL ACTUALLY MEANT:

Page 6: No More Fluffy Marketing

Marketer of 2014

Data & ROI Driven

SHOW METHE NUMBERS

Page 7: No More Fluffy Marketing

IT’S ALL ABOUT TOOLS

AUTOMATION &

ANALYTICS

Page 8: No More Fluffy Marketing

HOW IS MARKETINGDRIVING REVENUE?

Answering the question:

Page 9: No More Fluffy Marketing

MARKETING AUTOMATION

& more

Page 10: No More Fluffy Marketing

Power and track the lifecycle of marketing from first contact to sale.

MARKETING AUTOMATION

Page 11: No More Fluffy Marketing

AUTOMATED CAMPAIGNS HAVE A

200% HIGHERCONVERSION RATE

Source: Eloqua

Page 12: No More Fluffy Marketing

MARKETING IS NO LONGER FLUFF.

Page 13: No More Fluffy Marketing

IT’S DATA DRIVEN FLUFF

Page 14: No More Fluffy Marketing

LEARN THE SYSTEMS

Page 15: No More Fluffy Marketing

PROFIT.

Page 16: No More Fluffy Marketing

SHOUT.

Twitter: @Allen

Email: [email protected]