Digital Marketing on a Shoestring

Nick LeechBusiness Startup Show 2013

A little bit about me!

I like starting

businesses

This is what I do now

Why is Digital Marketing a good

choice for startups?

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What is Digital Marketing?

Content Marketing

Content on your own website

Content on other websites

(not your own)

This stuff isn’t new.

It used to be called PR.

Know what your audience are interested in

The Process1. Come up with ideas2. Turn them into content3. Find places to publish

them

Let’s get some ideas then

Feedly.com

Keeps you up to date!

OK so I’ve got some great ideas now. What do I do with them?

1. Get writing!(But in the right way)

Blocks of text are boring and

don’t get read.

Use the active voice not the passive voice

The cat sat on the mat.

(active)

The mat was sat on by the cat.(passive)

The web is a visual medium!

Now we need to find some places to put our great

content!

+; “ ”; allinanchor; allintext; allinurl; allintitle; cache; define;

filetype; id; inanchor; info; intext; inurl; link; related; site

www.seomoz.org/seo-toolbar

3. Find Places to put it, and evaluate themBuzzstream link building generator

SEOmoz toolbarSocial Crawlytics – shows you which of their content is most sharedFollowerwonk

Only if you like spreadsheets mind!

Followerwonk

This isn’t a 1, 2, 3 step process.

Its cyclical.

Ideas

Create Content

Find publishers