Sensis online and mobile mapping and lifestyle search

New opportunities in a changing world

social media apps &contentmobility

a wave of technological change

point of sale

social media…

“there are very public conversations going on out there, you can listen in, engage and amplify”

mobility…

“making the web an anytime, anywhere proposition”

…all web-enabled”

“devices for almost every occasion…

apps & content…

“apps have made the web useful, Apple tidied it up and now that model is being copied by all manufacturers”

maps…

“the best map apps don’t feel like a map”

Point of sale: US Smartphone users buy up big

Look up the address or store hours of a store I would like to visit

look for retailer or product coupons

check the price of an item in a store, to make sure it’s a good deal

make a purchase after seeing the product in a store

make a purchase without seeing the product in a store

68%

43%

36%

34%

28%

Compete: “Q3 2009 Smartphone Intelligence Survey” as cited in press release, January 4, 2010 and published in eMarketer.com

“the real promise of the internet has always been to totally re-write the way buyers and sellers interact”

co-operating, not just co-opting

informing

helping each other

creating new things together

Thank you