New opportunities in a changing world
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Transcript of New opportunities in a changing world
![Page 1: New opportunities in a changing world](https://reader035.fdocuments.net/reader035/viewer/2022062617/54d77dd34a79592e758b45ed/html5/thumbnails/1.jpg)
Sensis online and mobile mapping and lifestyle search
New opportunities in a changing world
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social media apps &contentmobility
a wave of technological change
point of sale
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social media…
“there are very public conversations going on out there, you can listen in, engage and amplify”
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mobility…
“making the web an anytime, anywhere proposition”
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…all web-enabled”
“devices for almost every occasion…
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apps & content…
“apps have made the web useful, Apple tidied it up and now that model is being copied by all manufacturers”
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maps…
“the best map apps don’t feel like a map”
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Point of sale: US Smartphone users buy up big
Look up the address or store hours of a store I would like to visit
look for retailer or product coupons
check the price of an item in a store, to make sure it’s a good deal
make a purchase after seeing the product in a store
make a purchase without seeing the product in a store
68%
43%
36%
34%
28%
Compete: “Q3 2009 Smartphone Intelligence Survey” as cited in press release, January 4, 2010 and published in eMarketer.com
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“the real promise of the internet has always been to totally re-write the way buyers and sellers interact”
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co-operating, not just co-opting
informing
helping each other
creating new things together
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Thank you