OTT > VAS • Marketing • Payments • Multi-national digital companies
Ideas from the past restrict our future
UBER is not a taxi company… It’s a taxi hailing company
UBER understood a key consumer insight. You want to know when the cab is going to arrive.. .. There are many easy ways to hail a cab … but no ways to manage the wait..
Estimate impact & probability
Research – “love the problem” Almost solu5on
When you don’t know what you don’t know
Ne=lix business model
Why VOD work in Africa or why it will work?
Where is the tip?
Restaurant industry = R20 Billion (dti) Total Tipping est @ 10% = R 2 Billion Tipping at coffee shops = R1 Billion Will restaurant owners prefer apps that maximize tipping?
Digital economy disruptors look at the whole ecosystem putting users at the center