Download - Ne City Soc Media 101

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“Social Media 101 "

Dennis KahlDennis Kahl

UNL Extension EducatorUNL Extension Educator

[email protected]@unl.edu

Nebraska City Chamber of Commerce

University of NebraskaUniversity of Nebraska––LincolnLincoln

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Do you use any of these now?


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Delicious.com Link to SMS

http://delicious.com/sewardextenson/bl


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Did You Know 4.0AAbove link takes you to a 4 1/2 minute video

sharing new trends in social media.

Did You Know 4.0


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Things to Accept• Your Website is one of the MOST important marketing

tools.

• Your audience is active online.

• Technology can make your life easier!

• View this presentation on your computer at:• http://www.slideshare.net


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Features of Web 2.0

• Enhanced retail opportunities• Real-time web updates• Community support and loyalty• Dynamic web features increase market• Increased workforce and worker connectivity• Social and Professional Networking


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SNS Demographics

79% American adults used Internet79% American adults used Internet

46% of online American adults use a social 46% of online American adults use a social networking sitenetworking site

65% of teens 12-17 use online social networks65% of teens 12-17 use online social networks

As of August 2009, Facebook was the most As of August 2009, Facebook was the most popular online social networkpopular online social network

Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx


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Of adult SNS users: 73% have a Facebook account 73% have a Facebook account

48% have a MySpace profile 48% have a MySpace profile

14% have an account on LinkedIn 14% have an account on LinkedIn

1% each are on Yahoo, YouTube, Tagged, 1% each are on Yahoo, YouTube, Tagged, Flickr and Classmates.comFlickr and Classmates.com

10-12% are on "other" sites such as Bebo, 10-12% are on "other" sites such as Bebo, Last.FM, Digg, Blackplanet, Orkut, Hi5 and Last.FM, Digg, Blackplanet, Orkut, Hi5 and Match.comMatch.com

Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx


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1 Cell Phone Text AmplifyIT

AmplifyIT Twitter and Wordpress

Twitter Facebook

Harness the power of SNS


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Why Should Your Organization be a part of Social Media? Relationships – Putting a face your business and Relationships – Putting a face your business and

making them human.making them human. Allows you to reach audiences away from your Allows you to reach audiences away from your

immediate local area.immediate local area. Unites related groups and leverages the playing Unites related groups and leverages the playing

field.field. Great way to spread info to other groups in a quick Great way to spread info to other groups in a quick

manner.manner. Great way to tell your story to a variety of audiences.Great way to tell your story to a variety of audiences.


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First known for its ability to create social networks First known for its ability to create social networks of personal friends, thus sharing what’s happening, of personal friends, thus sharing what’s happening, photos, videos, etc.photos, videos, etc.

Now also considered as a great place to create a Now also considered as a great place to create a web page to reach targeted audiences in a direct web page to reach targeted audiences in a direct marketing way for very little cos.marketing way for very little cos.

Tie Facebook with Twitter and other media to create Tie Facebook with Twitter and other media to create a marketing plan for a targeted audience.a marketing plan for a targeted audience.


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Facebook and Blog


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Now let’s join a Facebook page

First, we’ll create oneFirst, we’ll create one Of course we need to have our account set up.Of course we need to have our account set up. Only one account per person is allowed.Only one account per person is allowed. What shall we name the page that would be a What shall we name the page that would be a

resource for you all to share?resource for you all to share? After it is created, be sure you join it.After it is created, be sure you join it. Write down the Facebook page name on the small Write down the Facebook page name on the small

resource card you haveresource card you have Type in the complete page name in the search box Type in the complete page name in the search box

and it will take you there.and it will take you there.


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Some Facts

Social media is still thought of as the domain of Social media is still thought of as the domain of young people but it isn’t!young people but it isn’t! Fastest growing age groups on Facebook are 35-Fastest growing age groups on Facebook are 35-

54 year-olds and those 55 and above.54 year-olds and those 55 and above. Special interest groups are using social technology Special interest groups are using social technology

and social media to engage people who are and social media to engage people who are passionate about their causes.passionate about their causes.

Our audience is there and more will be soon.Our audience is there and more will be soon.

Source: Emily Vaughan – National Journal – 10-19-09

Nextgov


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Join Facebook Page

Search ‘Nebraska Social Media Workshop’Search ‘Nebraska Social Media Workshop’


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Twitter.com


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How to use Twitter

Must have an account, which is free.Must have an account, which is free. Select a user name you can live withSelect a user name you can live with Determine password that you can rememberDetermine password that you can remember

Begin to follow peopleBegin to follow people Find groups that are of your interestFind groups that are of your interest Make contributions to the group for recognitionMake contributions to the group for recognition The more you contribute the more that people will The more you contribute the more that people will

followfollow Let’s see how it works.Let’s see how it works.


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Twitter Hashtags A hashtag in Twitter is a way for A hashtag in Twitter is a way for

many different people to write many different people to write about the same event and have it about the same event and have it all collected in one place. all collected in one place.

Green Expo is using the hashtag Green Expo is using the hashtag #negreenexpo .#negreenexpo .

You can add this into your tweet You can add this into your tweet mention the marketing workshop mention the marketing workshop so that other attendees can so that other attendees can easily find the info you post easily find the info you post about the workshop.about the workshop.

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Let’s Tweet

Send all your tweets including this Send all your tweets including this #hashtag first.#hashtag first.

#nec10#nec10


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TweetDeck


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Blogs


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Dorchestertimes.com (Blog)


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Huskerpreneur.com


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Flickr

A place for photos that can be shared or stored.A place for photos that can be shared or stored. Communities or groups can be set up to contribute Communities or groups can be set up to contribute

or share photosor share photos Create photo shows with embedded link back to Create photo shows with embedded link back to

websiteswebsites


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Flickr.com• Upload Photos

o Utilize tagso Join Groups

• Embed photography into website• GROW Nebraska photostream

o http://www.flickr.com/photos/grownebraska/• The Fruit Company

o http://flickr.com/photos/24575426@N07/


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• YouTubeo Create a Profileo Upload Videos

• Embed in website• How to grow your youtube audience -

http://holykaw.alltop.com/how-to-grow-your-youtube-audience

youtube


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Video • Create video

o Upload to youtube.com

o Upload to podcast

o Link file to website


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There is more to the "Social" storyhttp://www.go2web20.net/ http://www.go2web20.net/ Other social media to consider:Other social media to consider:• FriendfeedFriendfeed• MySpaceMySpace• DiggDigg• DeliciousDelicious• ToodledoToodledo

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“Social Media 101 "


UNL Extension EducatorUNL Extension Educator


Nebraska City Chamber of Commerce


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Social Media Policies

Susan SchneiderSusan Schneider

Jackson Lewis LLPJackson Lewis LLP10050 Regency Circle, Ste 40010050 Regency Circle, Ste 400

Omaha, NE 68114Omaha, NE 68114

402.391.1991 | Main402.391.1991 | Main

402.827.4257 | Direct402.827.4257 | Direct

[email protected] [email protected]

Key Provisions of A Social Media Policy

Employee Responsibility

Responsible for online activity conducted personally or which can be traced to Company

Disclosure:

● Use true identity

● If Company mentioned and expressing opinion regarding Company

Must state posting is personal opinion, not that of Company

Company Policies

All Company Polices apply to on-line use:

● Handbook, Policies

● Confidentiality of sensitive Company data

● Privacy of personal information

● Discrimination and Harassment

● Applicable Law

Copyright

Posting During Work Time

Options

● No personal posting during working time or on Company equipment

● Limited use – doesn’t interfere with responsibilities

NLRB Rights

Right to Monitor

Company reserves the right to monitor or access

● All public blogs and social networking sites

● All Company computers

No expectation of Privacy

10050 Regency Circle, Suite 400

Omaha, Nebraska 68114

(402) 391-1991

www.jacksonlewis.com

Presented by:

Susan M. Schneider

[email protected]

Kenneth M. Wentz III

[email protected]


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http://searchenginewatch.com/3635372

Four Steps for Social Marketing Success


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Content is the number one reason people come to our Web

sites

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You may access this presentation at

http://slideshare.nethttp://slideshare.net

Search for Green Expo 2010’Search for Green Expo 2010’

Or the newOr the new

Facebook Page!Facebook Page!

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Questions?

Can You Find Value in Social Media? Can You Find Value in Social Media?


UNL ExtensionUNL Extension


THANK YOU ! !

Nebraska Green Expo 2010


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Extension is a Division of the Institute of Agriculture Extension is a Division of the Institute of Agriculture and Natural Resources at the University of Nebraskaand Natural Resources at the University of Nebraska––Lincoln cooperating with the Counties and the United Lincoln cooperating with the Counties and the United States Department of Agriculture.States Department of Agriculture.

University of NebraskaUniversity of Nebraska––Lincoln Extension educational Lincoln Extension educational programs abide with the nondiscrimination policies of programs abide with the nondiscrimination policies of the University of Nebraskathe University of Nebraska––Lincoln and the United Lincoln and the United States Department of Agriculture.States Department of Agriculture.


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Visit the UNL BIT Mobile at 3:30

Mobile computer lab Mobile computer lab UNL Extension UNL Extension teaches teaches entreprenuerial entreprenuerial technology classes technology classes in across NEin across NE