Ne City Soc Media 101

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This slide set was used at Nebraska City on March 3. There are notes accompanying some of the slides.

Transcript of Ne City Soc Media 101

  • 1. Social Media 101 " Dennis Kahl UNL Extension Educator [email_address] Nebraska City Chamber of Commerce

2. Do you use any of these now? 3. Delicious.com Link to SMS http://delicious.com/sewardextenson/bl 4. Did You Know 4.0 A Above link takes you to a 4 1/2 minute video sharing new trends in social media. Did You Know 4.0 5. Things to Accept

    • Your Website is one of the MOST important marketing tools.
    • Your audience is active online.
    • Technology can make your life easier!
    • View this presentation on your computer at:
      • http://www.slideshare.net

6. Features of Web 2.0

    • Enhanced retail opportunities
    • Real-time web updates
    • Community support and loyalty
    • Dynamic web features increase market
    • Increased workforce and worker connectivity
    • Social and Professional Networking

7. SNS Demographics

    • 79% American adults used Internet
    • 46% of online American adults use a social networking site
    • 65% of teens 12-17 use online social networks
    • As of August 2009, Facebook was the most popular online social network

Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx 8. Of adult SNS users:

    • 73% have a Facebook account
    • 48% have a MySpace profile
    • 14% have an account on LinkedIn
    • 1% each are on Yahoo, YouTube, Tagged, Flickr and Classmates.com
    • 10-12% are on "other" sites such as Bebo, Last.FM, Digg, Blackplanet, Orkut, Hi5 and Match.com

Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx 9. Harness the power of SNS 1 Cell Phone Text AmplifyIT AmplifyIT Twitter and Wordpress Twitte rFacebook 10. Why Should Your Organization be a part of Social Media?

  • Relationships Putting a face your business and making them human.
  • Allows you to reach audiences away from your immediate local area.
  • Unites related groups and leverages the playing field.
  • Great way to spread info to other groups in a quick manner.
  • Great way to tell your story to a variety of audiences.

11.

  • First known for its ability to create social networks of personal friends, thus sharing whats happening, photos, videos, etc.
  • Now also considered as a great place to create a web page to reach targeted audiences in a direct marketing way for very little cos.
  • Tie Facebook with Twitter and other media to create a marketing plan for a targeted audience.

12. 13. 14. 15. Facebook and Blog 16. Now lets join a Facebook page

  • First, well create one
  • Of course we need to have our account set up.
  • Only one account per person is allowed.
  • What shall we name the page that would be a resource for you all to share?
  • After it is created, be sure you join it.
  • Write down the Facebook page name on the small resource card you have
  • Type in the complete page name in the search box and it will take you there.

17. Some Facts

  • Social media is still thought of as the domain of young people but it isnt!
    • Fastest growing age groups on Facebook are 35-54 year-olds and those 55 and above.
  • Special interest groups are using social technology and social media to engage people who are passionate about their causes.
  • Our audience is there and more will be soon.

Source: Emily Vaughan National Journal 10-19-09 Nextgov 18. Join Facebook Page

  • Search Nebraska Social Media Workshop

19. Twitter.com 20. How to use Twitter

  • Must have an account, which is free.
    • Select a user name you can live with
    • Determine password that you can remember
  • Begin to follow people
  • Find groups that are of your interest
  • Make contributions to the group for recognition
  • The more you contribute the more that people will follow
  • Lets see how it works.

21. 22. 23. Twitter Hashtags

    • A hashtag in Twitter is a way for many different people to write about the same event and have it all collected in one place.
    • Green Expo is using the hashtag #negreenexpo .
    • You can add this into your tweet mention the marketing workshop so that other attendees can easily find the info you post about the workshop.

24. Lets Tweet Send all your tweets including this #hashtag first. #nec10 25. TweetDeck 26. Blogs 27. 28. Dorchestertimes.com(Blog) 29. Huskerpreneur.com 30. Flickr

  • A place for photos that can be shared or stored.
  • Communities or groups can be set up to contribute or share photos
  • Create photo shows with embedded link back to websites

31. Flickr.com

    • Upload Photos
      • Utilize tags
      • Join Groups
    • Embed photography into website
    • GROW Nebraska photostream
      • http://www.flickr.com/photos/grownebraska/
    • The Fruit Company
      • http://flickr.com/photos/24575426@N07/

32. 33. 34. 35. 36. youtube

    • YouTube
      • Create a Profile
      • Upload Videos
    • Embed in website
    • How to grow your youtube audience -http://holykaw.alltop.com/how-to-grow-your-youtube-audience

37. Video

    • Create video
      • Upload to youtube.com
      • Upload to podcast
      • Link file to website

38. There is more to the "Social" story

  • http://www.go2web20.net/
  • Other social media to consider:
    • Friendfeed
    • MySpace
    • Digg
    • Delicious
    • Toodledo

39. Social Media 101 " Dennis Kahl UNL Extension Educator [email_address] Nebraska City Chamber of Commerce 40. Social Media Policies

  • Susan Schneider
  • Jackson Lewis LLP
  • 10050 Regency Circle, Ste 400
  • Omaha, NE 68114
  • 402.391.1991| Main
  • 402.827.4257| Direct
  • schneids@jacksonlewis.com

41. Key Provisions of A Social Media Policy 42. Employee Responsibility

      • Responsible for online activity conducted personally or which can be traced to Company
      • Disclosure:
        • Use true identity
        • If Company mentioned and expressing opinion regarding Company
          • Must state posting is personal opinion, not that of Company

43. Company Policies

    • All Company Polices apply to on-line use:
      • Handbook, Policies
      • Confidentiality of sensitive Company data
      • Privacy of personal information
      • Discrimination and Harassment
      • Applicable Law
        • Copyright

44. Posting DuringWork Time

  • Options
  • No personal posting during working time or on Company equipment
  • Limited use doesnt interfere with responsibilities
  • NLRB Rights

45. Right to Monitor

  • Company reserves the right to monitor or access
    • All public blogs and social networking sites
    • All Company computers
    • No expectation of Privacy

46. 10050 Regency Circle, Suite 400 Omaha, Nebraska68114 (402) 391-1991 www.jacksonlew