NCEMA Fall 2013 Conference
I’m an Emergency Management Director…
Why is the JIS my Problem?!
NCEMA Conference
October 21
[email protected] [email protected] 919-825-2270
NCEMA Fall 2013 Conference
Public Information in EmergenciesPublic Information in Emergencies
In disasters, accurate & timely information is as essential as food & water.
NCEMA Fall 2013 Conference
Why Do You Need a PIO?Why Do You Need a PIO?
HINT: If the incident is big enough to consume a lot of your time… it’s likely to draw public and media interest.
EM Director/ IC cannot manage the incident AND the public information needs.
NCEMA Fall 2013 Conference
Why Do You Need a PIO?Why Do You Need a PIO?
Carthage Nursing Home – March 29, 2009 Sandy Hook Elementary - Dec.14, 2012
Ocean Isle Deck Collapse – July 9, 2013 U.S. Navy Yard – Sept. 16, 2013
NCEMA Fall 2013 Conference
“…NBC reporters tweeted Chance's name as the shooter…CBS used Chance's name in tweets and in a radio broadcast. Both networks retracted their reports within minutes of misidentifying him as the shooter…”
"We received misinformation from reliable sources and immediately corrected."
Who is going toensure that accurate information is being reportedabout your incident?
NCEMA Fall 2013 Conference
Goals for Today: Goals for Today:
1. Gain better understanding of PIO responsibilities
Public information in emergencies
JIS vs. JIC
JIC structure
2. Learn how to help your PIO (so s/he can help you)
NCEMA Fall 2013 Conference
Gain and maintain stakeholder trust
Be first and best source of information
Ensure timely & coordinated release of information
Manage control of and correct rumors
Monitor & measure public perception of event
Inform IC/UC of public reaction, attitude, needs
Public Information in EmergenciesPublic Information in Emergencies
NCEMA Fall 2013 Conference
External Stakeholders
•Residents
•Media
•Business community
•Schools
•Visitors/vacationers
•Special Needs populations(language, mobility)
Keep Stakeholders InformedKeep Stakeholders InformedInternal Stakeholders
•SERT Partners – DOT, DHHS, Commerce, Ag, DENR, Admin, DOJ, Cultural Resources, Insurance, etc.
•County leadership – mayors, city council, local Emergency Managers
•Elected officials –local, state & federal
NCEMA Fall 2013 Conference
Responds to media inquiries & interview requests, hold press conferences, answer questions
Prepare speakers for interviews
Develop/send news releases, briefings, talking points,videos, fact sheets, etc.
Update/monitor media, web, social media
PIO Duties in EmergenciesPIO Duties in Emergencies
NCEMA Fall 2013 Conference
Coordinate with Mayor, Co.Comm. Office
Identify & correct rumors & information trends
Field inquiries from elected officials & staff
Develop briefings for local officials
Determine community needs; answer inquiries
Share recovery information
PIO Duties in EmergenciesPIO Duties in Emergencies
NCEMA Fall 2013 Conference
Joint Information SYSTEM is info. coordination method(Think network of PIOs collaborating)
WhatWhat’’s a JIS? Whats a JIS? What’’s a JIC?s a JIC?
Joint Information CENTER is location for the JIS. (It enhances information coordination)
When do you use JIC? For multiple incidents or when incident lasts multiple incident periods.
Wilmington
NCEMA Fall 2013 Conference
Virtual JIC
(Shhhh…. There’s no such thing!)
NCEMA Fall 2013 Conference
PIO does NOT mean 1 person!
NCEMA Fall 2013 Conference
NCEMA Fall 2013 Conference
NCEMA Fall 2013 Conference
Identify a primary PIO (actually 3) Get them training – G290, G291, E388, etc.
Identify process/resources for managing info.
Include PIOs in ALL exercises Help them plug into county/state PIO
network
How You Can Help – BeforeHow You Can Help – Before
NCEMA Fall 2013 Conference
Know the PIOs Informational Needs: Acknowledge the incident Tell what is being done about it Tell the public what they need to do Tell people where to get more information.
Call PIO FIRST in incident Keep them informed
How You Can Help - DuringHow You Can Help - During
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