NCEMA Fall 2013 Conference I’m an Emergency Management Director… Why is the JIS my Problem?!...

NCEMA Fall 2013 Conference

I’m an Emergency Management Director…

Why is the JIS my Problem?!

NCEMA Conference

October 21

[email protected] [email protected] 919-825-2270


Public Information in EmergenciesPublic Information in Emergencies

In disasters, accurate & timely information is as essential as food & water.


Why Do You Need a PIO?Why Do You Need a PIO?

HINT: If the incident is big enough to consume a lot of your time… it’s likely to draw public and media interest.

EM Director/ IC cannot manage the incident AND the public information needs.


Why Do You Need a PIO?Why Do You Need a PIO?

Carthage Nursing Home – March 29, 2009 Sandy Hook Elementary - Dec.14, 2012

Ocean Isle Deck Collapse – July 9, 2013 U.S. Navy Yard – Sept. 16, 2013


“…NBC reporters tweeted Chance's name as the shooter…CBS used Chance's name in tweets and in a radio broadcast. Both networks retracted their reports within minutes of misidentifying him as the shooter…”

"We received misinformation from reliable sources and immediately corrected."

Who is going toensure that accurate information is being reportedabout your incident?


Goals for Today: Goals for Today:

1. Gain better understanding of PIO responsibilities

Public information in emergencies

JIS vs. JIC

JIC structure

2. Learn how to help your PIO (so s/he can help you)


Gain and maintain stakeholder trust

Be first and best source of information

Ensure timely & coordinated release of information

Manage control of and correct rumors

Monitor & measure public perception of event

Inform IC/UC of public reaction, attitude, needs

Public Information in EmergenciesPublic Information in Emergencies


External Stakeholders

•Residents

•Media

•Business community

•Schools

•Visitors/vacationers

•Special Needs populations(language, mobility)

Keep Stakeholders InformedKeep Stakeholders InformedInternal Stakeholders

•SERT Partners – DOT, DHHS, Commerce, Ag, DENR, Admin, DOJ, Cultural Resources, Insurance, etc.

•County leadership – mayors, city council, local Emergency Managers

•Elected officials –local, state & federal


Responds to media inquiries & interview requests, hold press conferences, answer questions

Prepare speakers for interviews

Develop/send news releases, briefings, talking points,videos, fact sheets, etc.

Update/monitor media, web, social media

PIO Duties in EmergenciesPIO Duties in Emergencies


Coordinate with Mayor, Co.Comm. Office

Identify & correct rumors & information trends

Field inquiries from elected officials & staff

Develop briefings for local officials

Determine community needs; answer inquiries

Share recovery information

PIO Duties in EmergenciesPIO Duties in Emergencies


Joint Information SYSTEM is info. coordination method(Think network of PIOs collaborating)

WhatWhat’’s a JIS? Whats a JIS? What’’s a JIC?s a JIC?

Joint Information CENTER is location for the JIS. (It enhances information coordination)

When do you use JIC? For multiple incidents or when incident lasts multiple incident periods.

Wilmington


Virtual JIC

(Shhhh…. There’s no such thing!)


PIO does NOT mean 1 person!


Identify a primary PIO (actually 3) Get them training – G290, G291, E388, etc.

Identify process/resources for managing info.

Include PIOs in ALL exercises Help them plug into county/state PIO

network

How You Can Help – BeforeHow You Can Help – Before


Know the PIOs Informational Needs: Acknowledge the incident Tell what is being done about it Tell the public what they need to do Tell people where to get more information.

Call PIO FIRST in incident Keep them informed

How You Can Help - DuringHow You Can Help - During

NCEMA Fall 2013 Conference I’m an Emergency Management Director… Why is the JIS my Problem?!...

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