Mother’s Day and
Spring Resource Guide
2020
Produce & Floral
Merchandising
4th of July CalendarCalendar
Lead-in Displays
Early May…
• Berries
• Pineapples
Mid-Late May…
• Cherries
• Grilling Vegetables – Asparagus
Opportunities in Produce to Make
Mother’s Day Special• Mother’s Day isn’t typically a holiday with tremendous impact for Produce
but 2020 is a unique year.
• Celebrations will be “at home” and smaller gatherings than normal
meaning smaller packages and different items will be in demand
compared to a typical Mother’s Day.
• Focus on meal solutions, easy side items, and promotional ideas that
make at home celebrations and special meals simple to shop for and
simple to execute.
• Most shoppers are growing tired of food at home; display and promote
items that make today’s meal special. Berries for brunch, a special
breakfast, fresh seasonal fruit and dip, salad kits, gourmet potatoes, and
grilling vegetables as well as fresh value added vegetable items must be
in-stock for simple fresh meal prep made easy.
Promotional Strategies –
• Primary features- Berries, Tropical Fruit including Pineapple, and Melons
• Sub-features- Asparagus and other grill ready vegetables
Center Aisle Displays
• Packaged/Bulk Corn
• Vidalia Onions
• Tomatoes- Slicing and Snacking
• Bin Whole Seedless Watermelons
Sleeper Items
• Dips – Veggie & Fruit
• #2 Sales week of the year for Chocolate Dip
• Big Pack Salads and Salad Kits, including Cole Slaw
• Sliced & Cored Pineapple
• Cut Melons
4th of July CalendarCalendar
Fruit Vegetables Packaged Snacking
Blueberries Asparagus Dipping Chocolate Pistachios
Cherries Bell Peppers Fruit Dip Snacking Nuts
Nectarines Broccoli Salad Kits
Peaches Cauliflower Vegetable Medley
Strawberries Corn
Watermelon Snacking Tomatoes
Yellow Squash
Zucchini Squash
Produce needs for Graduation
through Father’s DayAs the calendar turns from May to June it is definitely grilling season! For Father’s Day
and Graduation the grilling vegetables will be in peak demand. Celebrations at home are
the perfect opportunity to enjoy a Certified Angus Beef steak with grilled corn and
asparagus!
• Stone Fruit season is peaking in May and June; by now all markets should have expanded
allocations of Stone Fruit varieties in all stores:
Yellow Peaches Red Plums Red Plumcots
White Peaches Black Plums Green Plumcots
Yellow Nectarines Apriums Donut Peaches
White Nectarines Apricots Plumcots
• Be sure to remember the organic options
• For an extra lift to sales add Mangoes to the display. Include Ataulfo and Honey Mangoes
• Optimize space for each variety item based on sales volume to ensure a tight turn. Full rotation with every fill will drive freshness!
• Each item should have 2/3 to 1 day sales on display to create frequent touches.
• Don’t forget Sweet and Rainer Cherries by mid to late May we are in full harvest.
4th of July CalendarCalendar
Bouquets & Arrangements
This year we will be an opportunity for
new sales as shoppers focus on simple
easy to find gifts for Mother’s day.
• Capture these sales with gift ready
upgraded items that are clearly priced
and simple to shop. Think “grab and go”
versus service.
• Start with signage and thought starter
displays that showcase gift ready items.
• Fresh displays should start out smaller
and expand on Thursday May 7th
• Build small points of interruption with
dislocated displays in high traffic flow
areas for impulse purchases and cross
merchandise for a “gifting destination”
with general merchandise, gift box
candy, or health and beauty care.
• Don’t forget the impulse at the checkout
too
Creative Gifts
• Create theme gift baskets that
include a fresh potted floral gift!
• Make it even more special and use
our best Own Brand items!
Balloons
• Inflate all Mylar balloons by
May 1st .
• Include Mother’s Day balloons
and balloon bouquets at
checkout, in fresh bakery, and
at your gifting destination for
extra sales.
Floral for Mother’s Day
Outdoor
• Outdoor garden centers are restricted in many markets this year representing
a great opportunity for sales in our member stores.
With only 90 seconds on average to catch the shoppers attention as they
approach the store consider the following:
• Display product with great color break for impact and clearly price all product.
• Add a bow or pick to hanging baskets, ferns, and other patio pots for an easy upgrade and to create a gift ready item.
• Place fixtures close to store entrances where possible
• Keep wide aisle for social distancing and easy shopping.
• Water and condition product and displays frequently.
•
Floral Opportunities for Graduation
through Father’s DayWhile Father’s Day isn’t typically a primary Floral holiday this year
represents a new opportunity to capture sales with simple gift
giving display strategies.
• Create a small display with potted foliage, Euro gardens, add in some
Own Brands theme gift baskets and candy “bouquets”.
• Upgrade potted plants and gift baskets with masculine primary color
wraps, or use wood and earth tones and planters, a pick, theme bow,
and gift card if available is the finishing touch.
• Sign the display to inspire gift planning.
Bouquets
Since proms won’t happen in many areas with schools closed it is
important to adjust orders from prior years accordingly.
• Focus on fresh mixed flower bouquets at the $5-25 price point range.
• School colors will remain in demand for graduation celebrations that
take place to show off school spirit in this unique celebration season.
Balloons
• Start inflating Mylar balloons for Graduation around June 1st and on
June 10th for Father’s Day
• For graduation, local school colors will be in the highest demand.
• Create points of interruption for impulse purchases at the check out,
fresh bakery tables with Sweet P’s items and in the greeting card
section.
Graduation preparation: This year graduations may not happen in the
traditional manner we normally see; but shoppers will be looking for gifts
and smaller scale “at home” celebration ideas.
Outdoor Season Planner
With many garden centers closed or with restrictions for operating in
place and shoppers limiting trips it is a great opportunity for outdoor
floral• Outdoor “Season 2” – Planting Season wraps up around May 30th
• Outdoor “Season 3” – Summer Sizzler & Red, White, Blue wraps up
around July 4th
• Outdoor “Season 4” – Patio plants & container selling wraps up around
July 18th
• Outdoor “Season 5” – Tropical Show plants wraps up around Sept 5th
KEY: Sweep, cull, deadhead, and water before 10am and often as
temperatures increase.
Top Related