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Monthly MetricsJanuary 2010
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Summary
• Traffic• Metric Total MoM• Visits 211,232 +16.3%• Unique visitors 179,807 +15.6%• Pages per visit 3.83 +4.4%• Time spent 2:28 +7.1%• Bounce rate 47.4% -1.7%
• Search• Medium Total MoM• Organic 109,195 +10.3%• CPC 36,529 +19.9%• PPC 8,522 +26.4%• Total 154,246 +13.3%
• KPIs• Goal Total MoM• FFEs 14,518 +45.2%• Appointments 2,668 +19.8%• PCCs 180 new• Testimonials 85 -19.6%
Source: Google Analytics
Absolute Unique VisitorsMonth 2008 2009 2010
Jan 89,516 133,766 183,622Feb 88,444 110,868 -Mar 94,929 145,590 -Apr 111,041 136,529 -May 123,925 270,500 -Jun 129,523 263,332 -Jul 140,230 250,341 -Aug 132,864 233,739 -Sep 109,750 198,493 -Oct 103,059 176,118 -Nov 109,016 161,825 -Dec 122,020 159,227 -
Annual 1,356,325 2,242,337 185,632
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Daily Trend:
Source: Google Analytics
• Visits +16.3%• Bounce Rate; No Significant Change
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Rising Content – Ranked by % gain
Source: Google Analytics
Confirm Page
Form page
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New Content – Ranked by volume
Source: Google Analytics
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Lowering Content – Ranked by % drop
Source: Google Analytics
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Top Content – Ranked by unique page views
Source: Google Analytics
Began1/4
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Traffic Sources – search engines
• Search +16.0%– Organic: +10.3%– CPC: +29.8%– PPC: +26.4%
• Share of all traffic: +0.9% • For second month, yahoo only ‘gainer’ in share of ‘Big 3’
Source: Google Analytics
Now includes Paid sources
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Traffic Sources – search engines
• Search: 69.4% organic (drops slightly from last month), 25.1% CPC, 5.4% PPC
• CPC continues highest bounce rate, lowest time spent• PPC continues best goal conversion rate, but drops from last month
(12.6%) (all goals)
Source: Google Analytics
Now includes Paid sources
Both CPC and PPC continue to outperform organic
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Traffic Sources – referring sites
• Visits: +10.2%• Share: -5.3%
Source: Google Analytics
Now includes Paid sources
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Length of visit
Source: Google Analytics
Infusion of paid traffic
Now includes Paid sources
• Less short visits, more long visits
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Loyalty
Source: Google Analytics
Now includes Paid sources
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First Free Exam conversion
• Total FFEs: +45%: • Conversion: GPs: -5%, Corp: +16%
December
Source: Google Analytics
January
89,827 70,460
14,518 9,997
16.2% 14.2%
Jan 2010 Dec 2009 Hospital Corp Total Δ Hospital Corp TotalForm 12,704 77,123 89,827 27% 8,167 62,293 70,460Confirm 5,938 8,580 14,518 45% 4,024 5,973 9,997Conversion 46.7% 11.1% 16.2% 14% 49.3% 9.6% 14.2%Δ -5% 16% 14%
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Appointment conversion
• Total Appointments: +20%• Conversion: GPs: +16%
January
Source: Google Analytics, Unique Visits by page name
December
11,557 10,017
2,668 2,227
23.1% 22.2%
Jan 2010 Dec 2009 Hospital Corp Total Δ Hospital Corp TotalForm 11,557 n/a 11,557 15% 10,017 n/a 10,017Confirm 2,668 n/a 2,668 20% 2,227 n/a 2,227Conversion 23.1% n/a 23.1% 4% 22.2% n/a 22.2%Δ 4% n/a 4%
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PCC Appointment conversion
• Total PCC appointments: 180 (returned this month)
• Low form conversion– GP: 4.9% Corp: 2.6%
January
Source: Google Analytics, Unique Visits by page name
December
4.503 3
180 0
4.0% 0.0%
Jan 2010 Dec 2009
Hospital Corp Total Δ Hospital Corp Total
Form 2,705 1,798 4,503 n/a 0 3 3
Confirm 133 47 180 n/a 0 0 0
Conversion 4.9% 2.6% 4.0% 0.0% 0.0% 0.0%
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Testimonial conversion
• Total Testimonials: 85• Conversion: GPs: -12% January
Conversion dropped at both steps this month.
Source: Google Analytics
December
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Thank You
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