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Monthly MetricsJanuary 2010

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Summary

• Traffic• Metric Total MoM• Visits 211,232 +16.3%• Unique visitors 179,807 +15.6%• Pages per visit 3.83 +4.4%• Time spent 2:28 +7.1%• Bounce rate 47.4% -1.7%

• Search• Medium Total MoM• Organic 109,195 +10.3%• CPC 36,529 +19.9%• PPC 8,522 +26.4%• Total 154,246 +13.3%

• KPIs• Goal Total MoM• FFEs 14,518 +45.2%• Appointments 2,668 +19.8%• PCCs 180 new• Testimonials 85 -19.6%

Source: Google Analytics

Absolute Unique VisitorsMonth 2008 2009 2010

Jan 89,516 133,766 183,622Feb 88,444 110,868 -Mar 94,929 145,590 -Apr 111,041 136,529 -May 123,925 270,500 -Jun 129,523 263,332 -Jul 140,230 250,341 -Aug 132,864 233,739 -Sep 109,750 198,493 -Oct 103,059 176,118 -Nov 109,016 161,825 -Dec 122,020 159,227 -

Annual 1,356,325 2,242,337 185,632

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Daily Trend:

Source: Google Analytics

• Visits +16.3%• Bounce Rate; No Significant Change

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Rising Content – Ranked by % gain

Source: Google Analytics

Confirm Page

Form page

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New Content – Ranked by volume

Source: Google Analytics

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Lowering Content – Ranked by % drop

Source: Google Analytics

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Top Content – Ranked by unique page views

Source: Google Analytics

Began1/4

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Traffic Sources – search engines

• Search +16.0%– Organic: +10.3%– CPC: +29.8%– PPC: +26.4%

• Share of all traffic: +0.9% • For second month, yahoo only ‘gainer’ in share of ‘Big 3’

Source: Google Analytics

Now includes Paid sources

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Traffic Sources – search engines

• Search: 69.4% organic (drops slightly from last month), 25.1% CPC, 5.4% PPC

• CPC continues highest bounce rate, lowest time spent• PPC continues best goal conversion rate, but drops from last month

(12.6%) (all goals)

Source: Google Analytics

Now includes Paid sources

Both CPC and PPC continue to outperform organic

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Traffic Sources – referring sites

• Visits: +10.2%• Share: -5.3%

Source: Google Analytics

Now includes Paid sources

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Length of visit

Source: Google Analytics

Infusion of paid traffic

Now includes Paid sources

• Less short visits, more long visits

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Loyalty

Source: Google Analytics

Now includes Paid sources

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First Free Exam conversion

• Total FFEs: +45%: • Conversion: GPs: -5%, Corp: +16%

December

Source: Google Analytics

January

89,827 70,460

14,518 9,997

16.2% 14.2%

  Jan 2010   Dec 2009  Hospital Corp Total Δ   Hospital Corp TotalForm 12,704 77,123 89,827 27%  8,167 62,293 70,460Confirm 5,938 8,580 14,518 45%  4,024 5,973 9,997Conversion 46.7% 11.1% 16.2% 14% 49.3% 9.6% 14.2%Δ -5% 16% 14%         

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Appointment conversion

• Total Appointments: +20%• Conversion: GPs: +16%

January

Source: Google Analytics, Unique Visits by page name

December

11,557 10,017

2,668 2,227

23.1% 22.2%

  Jan 2010   Dec 2009  Hospital Corp  Total Δ   Hospital Corp TotalForm 11,557 n/a 11,557 15%  10,017 n/a 10,017Confirm 2,668 n/a 2,668 20%  2,227 n/a 2,227Conversion 23.1% n/a 23.1% 4% 22.2% n/a 22.2%Δ 4% n/a 4%         

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PCC Appointment conversion

• Total PCC appointments: 180 (returned this month)

• Low form conversion– GP: 4.9% Corp: 2.6%

January

Source: Google Analytics, Unique Visits by page name

December

4.503 3

180 0

4.0% 0.0%

  Jan 2010   Dec 2009

  Hospital Corp  Total Δ   Hospital Corp Total

Form 2,705 1,798 4,503  n/a  0 3 3

Confirm 133 47 180  n/a  0 0 0

Conversion 4.9% 2.6% 4.0%  0.0% 0.0% 0.0%

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Testimonial conversion

• Total Testimonials: 85• Conversion: GPs: -12% January

Conversion dropped at both steps this month.

Source: Google Analytics

December

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Thank You