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Mobile as an Entrepreneurial Opportunity
Geoff Ballinger, Games AnalyticsRonnie Forbes, QikServe
Nadine Pierce, Chefr
Is our glass half empty?
(http://www.flickr.com/photos/wxmom/2247068741/)
“Mobile has moved on to be perhaps not quite business as usual but nothing deeply remarkable”
(respected industry commentator)
(https://itunes.apple.com/gb/app/screammore/id703178156)
(http://www.flickr.com/photos/32323502@N00/9616398832)
This is MY phone
Remember me?
(http://www.flickr.com/photos/kenjonbro/5202455601)
Why is the App there?
“However, for this commercial, we also have a very compelling offer – a free trip, awarded each day, to someone who downloads the app”Vic Walia, senior director of brand marketing at Expedia
(http://news.shazam.com/images/shazam-on-air-prompt-215595)
“Most Shazam-enabled ads have an on-air prompt or call-to-action to let people know they can use Shazam to interact with the ad for more information or special offers”
http://www.flickr.com/photos/adactio/6800973323
… or is our glass half full?
(http://www.flickr.com/photos/wxmom/2247068741/)
Mobile vs Desktop
Online / Offline Balance
Connecting the Digital and Physical Worlds
Location
Mobiqa Overview
The Idea
What is QikServe?
Where is
QikServe Used?
Hotels
Restaurants, Bars, & Cafés
Airport Hospitality
Stadiums
Simply...
• Indulge ... in exceptional food at fine dining restaurants
• Download…the chef’s exclusive recipes
• Recreate…in your own kitchen
‘itunes model’
Benefits
Chefs• They can ‘self publish’• Marketing to new &
existing customers• Increases Social Media
profiles Consumers
• Purchase individual recipes• Recreate an
experience/special occasion at home
• Show off a little to friends
Eating EdinburghThe foodie adventures of a gluttonista
• Food Blogger
• Mystery Diner
• Forager
• Home Cook
• Recipe Collector
• Food Writer for others
• Digital Marketeer
The lightbulb moment …
Neat idea – but what now?
Enter stage Left Enter Stage Right
& before I knew it…….
eep, I don’t have time for all this, now what……?
The Future……
A global‘Facebook’
for ‘foodies’
questions or comments?… and remember to sign up to the eClub and MoMoEdi lists!
Ronnie [email protected]
Nadine Pierce, Head Chefrwww.chefr.com
@chefruk
Geoff Ballinger@geoffballinger
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