Mobile Application Store
MAS
2010/1/7
Outline
– Mobile Application Store “MAS”• App Store• Android Market• Blackberry App World• Nokia Ovi Store• Palm App Catalog• Marketplace for Mobile
App Store
Billion App Countdown
• April 23, 2009
• Doubled at September 28, 2009
• Tripled at the beginning of 2010
Number of Applications
Apps by Category
Android Market
• Available to users on 22 October 2008
• By December, 2009, there were over 20,000 applications
• Google Checkout
Priced Applications Availability
Australia - paid apps cannot be submitted by Australian Developers. Austria France Germany Italy Netherlands New Zealand Spain United Kingdom United States Japan
Number of Applications
Applications Distribution
Applications Distribution
Applications Distribution
Applications Distribution
Blackberry App World
App World
Top Download
Categories
Details
PayPal
Reconfirm
My World
Review
Marketplace for Mobile
– Rumors about the service in September 2008 “Skymarket”
– Opened for business on 6 October, 2009, featuring 246 applications
Mobile Application Store Comparison
App Store Android Market
App World Ovi Store App Catalog Marketplace for Mobile
Organizations Apple Google,OHA RIM Nokia Palm Microsoft
Established July 11, 2008 October 22, 2008
April 1, 2009 May 26, 2009
June 6, 2009 October 6, 2009
Available Apps 135,000 20,000 2,000 2,500 1,000 Less than 1,000
Install Base 58 million (40% iPod Touch)
1 million 8 million 100 million
150,000 Unknown (6.1 and 6.5 )
Exclusive App Source
Yes No No No Yes No
Carrier-Specific Stores
No Yes No Yes No Yes
Return Policy No 24 Hours No No No 24 Hours
Developer Share 70% 70% 80% 70% 70% 70%
Developer Fee $99/year $25 $200 €50 Free $99/year
App Listings Unlimited Unlimited 10 Unlimited Unlimited 5
Record Breaking Chrismas
Download Growth
Android Devices Download Growth
Android Devices Download Share
Top Related