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MennoniteChurch
Visual Identity
Guidelines
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Int roduct ion 1
A Sym bol of Our Faith 2
Type Signatures 4
Logo Form ats 5
Logo as Prim ary Ident if icat ion 6
Logo as Secondary Ident if icat ion 7
Logo and Address Inform at ion 8
Logo and Address Applicat ions 9
Logo Tolerances 1 0
Typefaces 1 1
Colour and M ateria ls 1 2
Incorrect Use 1 4
Stat ionery for Church Agencies 1 5
Form s for Church Agencies 1 6
Stat ionery for Congregat ions 1 7
Publicat ion Form ats 1 8
Signage 2 0
Congregat ional Applicat ions 2 2
Other Applicat ions 2 3
W here To Go for Help 2 4
Contents
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M ennonite Church Visual Identity Guidelines 1
Introduction
We a re pleased to shar e with you this book let of visual identity guidelines for the n ew
Menno nite Chur ch. The Joint Gener al Board Execu tive Comm ittee of the Menn onite
Church, General Conference Mennonite Church and Conference of Mennonites in Canada
approved this symbo l to re present the new chu rch in February 1999.The simple, green dra wing of a d ove ca rrying an olive br anch reflects Jesus
baptism and his life and ministry; the Holy Spirit; biblical history; and the mission and
values of the n ew Menno nite Chur ch.
When the ne w visual ima ge was being con sidered by the Joint Gener al Board,
former CMC general secretary Helmut Harder may have summed it up best when he said
the image suggests to him the biblical pilgrimage, with re feren ces to pa st, present an d
future. A strength of the im age is that it touche s do wn at a nu mb er o f places in o ur
salvation history, he said.
Designer Glenn Fretz, Waterloo, Ont., crea ted the ima ge with h elp from designers
Judith Rempel Smucker, Akron, Pa., and Ron Tinsley, Philadelphia, Pa. Fretz said that
crea ting a symbol an d visual identity system for the n ew Menno nite Chur ch was the mo st
challenging assignment of his career. It is quite a privilege to be given the task of trying to
represent the spiritual heart and soul of a people, he said.
In January 1998, a communications task force of the Integration Committee
identified two pro jects req uiring imm ediate attention con duc ting a constituen t
survey and developing a visual identity system for the new church. The results of the
Parkwood Constituent Survey provided the foundation for the new visual identity.Ruth Suter, IC liaison with the communications task force, said that objectives for
the new visual image were established at the outset. The task force agreed that the im age
should bring program s and people together, project the co re values of the n ew church , be
easily adaptable, serve as a visible symbol, position the Mennonite Church as distinct within
the larger Christian mo vem ent, fit Menn onite sensibilities, stand the test of time, an d m eet
necessary technical requirements.
We b elieve that as Men non ite Church Canad a an d Menn onite Chur ch USA
continue to d evelop as par tner chur ch bo dies, this new image can serve to re mind u s of
our o neness in Christ and en courage us in our desire to be a new Mennon ite Church
faithful to Gods call for us.
We h ope that you will find these guidelines clear and thoro ugh. As qu estions
surface, please dire ct them to u s as indicated o n the final page o f this booklet.
Ron BylerDave LinscheidAiden Schlichting Enns
M ennonit eChurch
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2 M e nno nit e Chu rch Visual Identity Guidelines
2 3
4
A Symbo l of Our Faith
Time after t ime, th e Spirit in the form of a do ve
announ ces the com ing of God to us . As Mennon i tes ,
we reco gnize the cen trality of Christ as pr oclaimed in
Scripture, revealed through the Holy Spirit , and
discerned in Christian community. The new symbol,
which has been specially designed for the MennoniteChurch, reflects these basic tenets.
The symbo l is graphically simp le so it will function in
all media: electronic, print, on-screen and display. The
design works in bo th la rge and smal l sca les .
Proper use of the symbo l i s the cor ners tone of the
visual identity system. By following the guidelinesoutlined in this booklet, the consistent application of
the symbo l wi ll be en sured.
Use only the appro ved a r twork for the symbol . Do not
a t tempt to redraw or redes ign the symbol . Artwork i s
available in both digital and photographic formats.
Digital EPS files and reproduction proofs of the symbol
can b e obta ined b y contac ting the Mennoni te Church .
Specially designedvariat ions of the M Csymbol are avai lable forspecific applications.
1. The sol id version ispreferred for mostapplications.
2 . Fo r l arge s ign s, b an nersor cutouts, th is grid w i l lassist in d uplicating thesymbol.
3. An out l ine version isavailable for stitching,qui l t patch and othercutout applications.
4 . A b i t -map ped versio n isuseful for craftapplications such asneedlepoint and cross-stitch.
1
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M ennonite Church Visual Identity Guidelines 3
For m ost appl icat ions, thesymbol should bereproduced only fromreproduction proofs orelectronic EPS filesavai lable from theM ennonite Church.
A Reflection on theM ennonite Church Symbol
A strength of the imagefor the new M ennoniteChurch is that it touchesd o wn at a n umb er o fplaces in our salvationhistory.
I t brings to mind Genesis1 and creat ionthe f lood,and the dove returningwith the ol ive branch inother words, the bibl icalthemes of hope andcreation.
I t brings to mind theprophets aspiration for akingdom of peace. I th inkof Isaiah and Micahsvisions.
It brings to m ind Jesusb ap t ism, wh ere th e d o veappears with a voice fromGod aff i rming this is mybeloved Son.
I t brings to mind theexperience of Pentecost,with the descent of theHoly Spir i t , bringing themessage of new l i fe.
I t brings to mind theAnabaptist vision, with i tstheme of peace andrenewal in the 16thcentury.
And, i t points us to Godand the Holy Spirit,extending to us aninvi tat ion to move forwardwith Christ and seek the
kingdom, encouraging usto aspire to a new heavenan d n ew ear th . T he imag esuggests to me the biblicalpi lgrimage, enveloping uswith a reference to past ,present and future.
He lm ut Ha rd er,No vemb er 1998
M inimum size ofreproduction
3/8
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4 M e nno nit e Chu rch Visual Identity Guidelines
M ennonite Church Canada
For general identificationof the M ennonite Churchin Canada.
M enno ni teChurch
M enno ni teChurchCanada
M enno ni teChurchU SA
For independentlyidentified agencies of theM ennonite Church,conferences andcongregations.
M ennonite Church USA
For general identificationof the M ennonite Churchin the USA.
I owa-NebraskaConferenceo f t h eM ennonit eChurch
A congrega t i ono f t h eM ennonit eChurch
Water l ooN o r t hM ennonit eChurch
An agencyo f t h eM ennoniteChurch
There are several groups that will use the Mennonite
Church symbol. The binational and national
organizations and their agencies need to be identified
as well as conferences and congregations. These
groups are identified by a unique type signature.
To en sur e con sistency, i t is impo rtant that typesignatures be set in the same typeface with the same
letterspacing and leading characteristics.
Type signatures that need to be created for a specific
agency or congrega t ion sho uld be d one o nly by a
qua l i fied printe r or graphic des igner who h as access
to a computer and the official typefaces.
M ennonite ChurchBinational
For general identificationof the M ennonite Churchin North America.
Type Signature Settings:
Type Size: 24 ptLead ing : 22 p tLetterspacing: +25 /1000 emTypefaces: Frutiger Cond.Weights:Bold and Light
The words M ennoniteChurch must always be setin bold. Nat ional andagency references are set inlight.
I f the name of a conferenceor congregation containsthe words MennoniteChurch, these words areset in bold and theremainder of the name isset in light.
Agency names areseparated from MennoniteChurch or the nat ionalequivalents by an empt yline space.
M enno ni teChurch
Board o fM in i s t r i es
M ennonite ChurchAgencies
For specific Me nnoniteChurch agencyidentification in NorthAmerica. This format alsoappl ies to nat ionalident i t ies where theCan ada o r USAsignature is used.
Frutiger CondensedBold
Frutiger CondensedBold
Frutiger CondensedLight
Empty line space
Type Signatures
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M ennonite Church Visual Identity Guidelines 5
The logo is a combination of the Mennonite Church
symbo l and one of the group type s igna tures c rea t ing a
unique identifying mark. There are two official formats
for the Mennon i te Church logo: pr imary (h orizonta l)
and secon dary ( vert ica l) . The primary format should
be used m ost often.
Except in spec ia l c i rcumstances d esc ribed e lsewhere
in this bookle t , the symbol should n ot appear without
the Mennonite Church type signature.
Two logo sizes are used for most applications: 1 and
3/4. The size is based on the height of the symbol.
Secondary Format
This may be used wherehorizontal space is limited.
Primary Format
This is the preferredconfiguration for mostapplications.
M ennon iteChurch
M enno ni t e
Church
Logo Format s
Logo sizes aredetermined by the
height of the symbol .Sizes most often useda r e 1 a n d 3 / 4 .
3 /4
1 M ennoni teChurch
M ennonit eChurch
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EgliseM ennonit eCanada
IglesiaM enonit aUSA
Foreign Language Logos
In sett ings where thefirst language is notEngl ish, a f oreignlanguage logo may beemp lo yed . Refer to p ag e4 for detai led guidel ineson creat ing a foreignlanguage type signature.
6 M e nno nit e Chu rch Visual Identity Guidelines
M enno niteChurch
M enno niteChurchCanada
M ennoni teChurchU SA
Binational Logofor North Ame ricawithout and with anagency description.
This logo is used t oidentify agencies thatserve both Canada andUSA.
National Logo forCanada without and withan agency description.
This logo is used t oidentify agencies thatserve Canada only.
National Logo forthe USA without andwith agency description.
This logo is used t oidentify agencies thatserve USA only.
M enno niteChurch
Board o fM in is t r ies
M enno niteChurchCanada
LeadershipCommiss ion
M enno niteChurchU SA
Execut iveBoard
Logo as Primary Ide ntification
In add i tion to the b ina tiona l and na t iona l
organizations, Mennonite Church agencies and
ins ti tut ions a re en couraged to use the Mennoni te
Church logo as their primary identification. A
description of the agency is added to the logo as
shown below. When developing an agency name, i t
should be based on that particular agencys generic
work ( e.g. Missions, Media Services, Urba n Ministries,
etc.). To avoid repetit ion, dont use the word
Mennoni te in these desc r ipt ions .
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8 M e nno nit e Chu rch Visual Identity Guidelines
The postal address, telephone, fax, e-mail and web
address are always positioned flush left with the words
Mennonite Church. The typeface for this information
is ITC Garamo nd Conden sed Book.
1 Sy m b olwith address informationset in 8/9 ITC GaramondBook Condensed
1 Sy m b olwith address informationset in 8/9 ITC GaramondBook Condensed
1 Sy m b olwith address informationset in 8/9 ITC GaramondBook Condensed
M ennon i teChurchUSA
3456 West Street
Anywhere , PR N2G 3O1T: 555-555-1212F: 555-555-1212E: men n @ao l .co mW: www.mc.org
3456 West StreetAnywhere , PR N2G 3O1T: 555-555-1212F: 555-555-1212E: men n @ao l .co mW: www.mc.org
M enno niteChurchCanada
3456 West StreetAnywhere, ST 10001T: 555-555-1212F: 555-555-1212E: men n @ao l .co mW: www.mc.org
3456 West StreetAnywhere, ST 10001T: 555-555-1212F: 555-555-1212E: men n @ao l .co mW: www.mc.org
Logo and Address Inform ation
M ennoni teChurch
Board o f
M in is t r ies
ITC GaramondBook Condensed
al ign
3456 West StreetAnywhere, ST 10001T: 555-555-1212F: 555-555-1212E: men n @ao l .co m
W: www.mc.org
M enno niteChurch
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M ennonite Church Visual Identity Guidelines 9
3456 West St reetAnywhere, PR N2G 3O1T: 555-555-1212F: 555-555-1212W: www.mc.org
3456 West St reetAnywhere, ST 1000 1
T: 555-555-1212F: 555-555-1212W: www.mc.org
M ennoni teChurch
Board o fM in is t r i e s
An important role of any communications piece is to
provide the reader wi th a l l the informat ion necessa ry
to respond. There fore , the logo and add ress must
appear on a l l publ ica t ions in a con sis tent and c lea r
mann er. Shown be low a re exam ples of how this i s
achieved.
Large publication format(8.5x 11) usinghorizontal logo formatwith two addresses.
Small publication format(8.5x 1 1 ) using vert icallogo format with oneaddress.
Small publication format(8.5x 11) usinghorizontal logo formatwith two addresses.
Small publication format
(8.5x 1 1 ) using vert icallogo format with oneaddress.
3456 West StreetAnywhere, PR V3W 1E3T: 555-555-1212F: 555-555-1212E: menn@ aol. comW: www.mc.org
M ennoniteChurchU SA
M ennoniteChurchCanada
M ennoniteChurch
3456 Wes t St r ee tAnywhere , ST 10 001T: 555-555-1212F: 555-555-1212E: menn@aol .comW: www.mc.org
Logo and Ad dress Applications
3456 West StreetAnywhere, ST 10001T: 555-555-1212F: 555-555-1212W: www.mc.org
3456 West StreetAnywhere, PR N2G 3O1T: 555-555-1212F: 555-555-1212W: www.mc.org
M ennoni teChurch
The Mennonite Church is a fellowship of
congrega t ions wi th many program s . A
consistent, coordinated visual identity is
essential for promoting the organization as a
whole . Graphic s tandards mus t be deve loped so
tha t communica t ions p ieces a re p roduced in a
p lanned m anner . The cons i s ten t app l ica tion of a
visual identity has many advantages. The most
obvious o ne is identification/visibility in the
p lanned m anner . The cons i s ten t app l ica t ion of
obvious one is identification/visibility in the mind
of the publ ic . fac tor and a bond of t rus t among
the constituency will result from a coordinated
and focused program . P lease con tac t me by
phone : 555-666-1212m, fax : 555-666-1221 or
e -mai l : d [email protected].
and focused program. P lease con tac t me by phone :
555-666-1212m, fax : 555-666-1221 or e -mai l :
d l @ m c . c o m .
and focused program. P lease con tac t me by phone :
555-666-1212m, fax : 555-666-1221 or e -mai l :
d l @ m c . c o m .
essential for promoting the organization as a
whole . Graphic s tandards mus t be deve loped so
whole . Graphic s tandards mus t be deve loped so
tha t communica t ions p ieces a re p roduced in a
p lanned m anner . The cons i s ten t app l ica t ion o f a
visual identity has many advantages.
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1 0 M e nno ni te Chu rch Visual Identity Guidelines
To ensur e tha t the Mennon i te Church logo i s
sufficiently pro minen t at any size, all typogr aph ic and
other graph ic e lements should rem ain c lea r. When
positioning the type signature n ext to the symb ol, a
minimum dis tance mu st be mainta ined b e tween the
e lements .
In addi t ion, a rese rved space mu st be mainta ined
aroun d the logo into which no other e lements may be
placed.
Provide a minimumspace between the typesignature and symbolequal to the height ofthe low er-case let ters(x) .Al ign as shown.
The height of thesymbol is 10 t imes theheight of the lowe r-case letters (x).
Provide a minimumspace between theextremit ies of the logoand any other adjacentelements in the layout( type, i l lustrat ions,photos, etc. ).
The space is equal tothe height of the lower-case letters (x).
1 0 x align
align
Logo Tolera nces
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M ennonite Church Visual Identity Guidelines 1 1
The official typefaces for the Men non ite Chur ch ar e
Frut ige r Condensed ( charac te r ized as a sans se r i f
face ) and ITC Garamo nd Condensed ( a se r i f face ) .
These faces were chosen because bo th a re h ighly
legible and versatile . If you do nt have them in your
type libr ary, they are available from Adob e Systems o ntheir website: www.adobe.com/type.
For word-processing applications, alternatives such as
Helvetica and Times o r Arial and English may be used.
These a re inc luded in both PC and Macintosh
comp ute r op era t ing sys tems.
ABCDEFGHIJKLM N OPQRSTUVW XYZabcdefghijklmnopqrstuvwxyz1 2 3 4 5 6 7 8 9 0
ABCDEFGHIJKLM NOPQRSTUVW XYZabcdefghi jk lmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1 2 3 4 5 6 7 8 9 0
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Frutiger Condensed Light
To be used for nationaldesignations (Canada,USA), agency and programidenti f icat ion in the typesignature.
Frutiger Condensed Bold
Use for the wordsM ennonite Church in thelogo. Use also for d isplayheads and subheads.
ITC Garamond CondensedBook
Use for address settingsand publ icat ion body text .
Helvet ica or Arial
Use as body text incorrespondence, memosand other word-processeddocuments.
Times Roman o r English
Use as a body text incorrespondence, memosand other word-processeddocuments.
Typefaces
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1 2 M e nno ni te Chu rch Visual Identity Guidelines
M C Green symbol and typeon white background.
White symbol and type onM C Green background.
M ennoni t eChurch
M ennoni t eChurch
The official colour for the Mennonite Church identity
pro gram is MC Green to m atch PANTONE* 354. The
logo may appear in e i the r one or two colour s as
shown be low and opposi te . The pr e fe rred form is two
colou rs wher e the symbo l is MC Green an d all type is
black. Acceptable variations of colour and materialusage a re a l so ou t lined on these pages .
White symbol and blacktype on MC Greenbackground.
M C Green symbol andblack type on whitebackground.
This is the preferred colourarrangement.
M ennoni t eChurch
M ennoni t eChurch
Colour and M aterials
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M ennonite Church Visual Identity Guidelines 1 3
For selected printappl icat ions, the symbolcan be blind embossed.
Symbol may be fabricatedin wood, plast ic or metal .
Symbol crafted inneedlepoint or quiltappl ique. Patterns areavai lable on request .
Black symbol and type onwhite background orwhite symbol and type ona black background.
Symbol and type in asingle colour other thanM C Green or b lack on awhite background orwhite symbol and typeon a single colourbackground.
* PANTONE and Pantonesreproduction codes areregistered trademarks ofPantone, Inc., Moorachie, NJ.
M ennoni t eChurch
M ennoni t eChurch
M ennoni t eChurch
M ennoni t eChurch
MC Green
Solid Colour PAN TON E* 35 4
Fo ur Co lo ur Pr oce ss C 9 1 M 0 Y8 3 K0
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1 4 M e nno ni te Chu rch Visual Identity Guidelines
The simple, green
drawing of a dov
carrying an olive
branch reflect
Jesus
baptism, l
and ministryHoly Spirit
biblical hist
and the mission an
An important factor in creating and maintaining a
visual identity is the co nsistent pr esentation o f the
identity elemen ts. Therefore, the way the logo is
displayed mu st be given car eful attention. Shown
be low a re examples of incorr ec t or unaccep table uses
of the Mennoni te Church logo.
Do not w rap type closelyaround the symbol.
Do not combine elementsof other logos with theM C symbol .
Do not use tw o colourcombinat ions other t hanspecified in this manual.The logo should not bereproduced in a halftonescreen o f any colour.
M enno nit eChurch
Do not d istort , stretchor vary the proport ionsof the logo.
Do not subst i tute othertypefaces or let terformsin the logo.
Do not use a shape totightly surround orenclose the symbol.
Do not change theorientat ion of thesymbol.
Do not add any otherphrases to the logo.
Do not apply a textureor pattern to the logo.
MENNONITE
CHURCH
M ennoniteChurch
ServanthoodMatters
Incorrect U se
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M ennonite Church Visual Identity Guidelines 1 5
Mennonite Church agencies subscribing to the visual
identity program will use the standard stationery
layouts shown below.
The message portion of the letter is entered in a
simple block arrangement using a readily availableword-pro cess ing typeface such as Times Roman or
English.
M ennoni t eChurch
June 1, 1999
J. D. Kauffman, Pastor
Valleyview Mennonite Church
Winnipeg, MB R3T 2C8
Dear Brother Kauffman:
Thank you for your questions regarding the Mennonite Church Sunday School materials.
Enclosed is a brochure giving you further information. I would encourage you or a
member of your congregation to visit the resource centre at 600 Shaftesbury Boulevard.
Staff there will be happy to direct you to further educational materials.
God bless you as you find the right resources for your Church congregation.
Sincerely
Cheryl Bondar
Encl.
3456 Bea ringe r RoadAnywhere, PR W3B 1J7T: 555-555-1212F: 555-555-1212W: www.mc.org
3456 West RoadAnywhere, ST 67103T: 555-555-1212
F: 555-555-1212H: 555-555-1212
W: www.mc.org
M ennoniteChurch
Commiss ionon OverseasMiss ion
J. ThiessenExecutive Secretary
3456 West RoadAnywhere, ST 67103T: 555-555-1212F: 555-555-1212H: 555-555-1212E: thie ssen@ mennchurch. com
M ennoniteChurch
Commiss ionon OverseasMiss ion
3456 Bea ringe r RoadAnywhere, ST 35687
M ennoni t eChurchCommiss ionon OverseasMiss ion
J. D. Kauffman, Pastor
Valleyview Mennonite Church
Winnipeg, MBR3T 2C8
M ennoniteChurch
Commiss ionon Overseas
Miss ion
3456 Bea ringe r RoadAnywhere, ST 35687
A ddre s s c or re c t i on re que s t e dF orw a rd i ng a nd re t u rn pos t a ge gua ra n t e e d
1 1
1.5
1.5
1 1
7/8
1 .2 5 1.2 5
5/8
1 1 .2 5
1/2
1/8
Let terh ead: 8 .5x 11Symbol Size: 1Address: 8/9 ITCGaramond Book Cond flwith one e mpty l ine spacebetw een addresses
Envelop e: No . 10 OSSymbol Size: 3/4Address: 8/9 ITCGaramond Book Cond fl
Business card:2 x 3.5
Symbol Size: 3/4Address and title:7 .5 /8 .5 IT C Garamo ndBook Cond flName: 8/9 Frut iger BoldCond fl
Labels: 3x 4.5Symbol Size: 3/4Address: 8/9 ITCGaramond Book Cond flTag: 7/8 ITC GaramondBook Cond fl
Stat ionery f or Church Agencies
Label
Envelope
Letterhead
Business Card
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1 6 M e nno ni te Chu rch Visual Identity Guidelines
3456 Bea ringe r RoadAnywhere, PR W3B 1J7T: 555-555-1212F: 555-555-1212E: mennchurch@aol .com
N e w s
M ennoni t eChurchCanada
February 19, 1999
FOR IMMEDIATE RELEASE
Symbol for new Mennonite Church communicates Jesus' life and ministry
CHICAGO (GCMC/MC/CMC)--The Joint General Board Executive Committee of the
Mennonite Church, General Conference Mennonite Church and Conference of
Mennonites in Canada approved a visual symbol to represent the new Mennonite Church
in it's meetings here Feb. 12-13.
The simple, green drawing of a dove carrying an olive branch reflects Jesus' baptism, life
and ministry; the Holy Spirit; biblical history; and the mission and values of the newMennonite Church.
CMC general secretary Helmut Harder said the image suggests to him the biblical
pilgrimage, with reference to past, present and future. "A strength of the image is that it
'touches down' at a number of places in our salvation history," he said.
The image brings to mind the biblical themes of hope and creation, the vision of the
prophets for a peaceable kingdom, Jesus' baptism and Pentecost, and the Anabaptist
vision of peace and renewal. It points us to God and the Holy Spirit, inviting us to move
forward with Christ and encouraging us to aspire to a new heaven and new earth, Harder
said.
Designer Glenn Fretz, Waterloo, Ont., created the image with help from a team of
designers, including Judith Rempel Smucker, Akron Pa., and Ron Tinsley, Philadelphia,
Pa.
Fretz said that creating a symbol and visual identity system for the new Mennonite
Church was the most challenging assignment of his career. "It is quite a privilege to be
given the task of trying to represent the spiritual heart and soul of a people," he said.
In January 1998, the Integration Committee communications task force identified two
projects requiring immediate attention: conducting a constituent survey and developing a
visual identity system for the new church. Results of the Parkwood Constituent Survey
were presented to the IC and General Boards last spring and have served as the
foundation for the development of the new visual identity.
--more--
3456 Bea ringe r RoadAnywhere, ST 10001T: 555-555-1212F: 555-555-1212E: mennchurch@aol .com
Fa x
Date: June 3, 1999
To: Mennonite Church Agency Staff
From: Dave Linscheid, Communications
Subject: The Value of Graphics Standards
The Mennonite Church is a fellowship of congregations with many programs. A
consistent, coordinated visual identity is essential for promoting the organization as a
whole. Graphic standards must be developed so that communications pieces are produced
in a planned manner. The consistent application of a visual identity has many advantages.
The most obvious one is identification/visibility in the mind of the public. A high
recognition factor and a bond of trust among the constituency will result from a
coordinated and focused program whereby printed materials reflect unity, simplicity and
clarity.
The purpose of this manual is to provide tools for such graphic consistency, while still
3456 Bea ringe r RoadAnywhere, PR W3B 1J7T: 555-555-1212F: 555-555-1212E: mennchurch@aol .com
M e m o
Date: June 3, 1999
To: Mennonite Church Agency Staff
From: James Wright, Communications
M ennon i teChurchUSA
M ennoni t eChurch
Memo, fax and news re lease form s can be p re -printed
or se t up as an e lec tronic form o n a com pute r . The
message por t ion o f the forms i s ente red in a s imple
block a r rangement u s ing a typeface such as Times
Roman or Engli sh readi ly ava i lable on comp ute r word -
process ing appl ica tions .
1.5
1 1 3/4
1/8
1.51 1.5
New s Release, Fax andM e m oSymbol Size: 1Address: 8/9 ITCGaramond Book Cond flFo rm Name: 24/24Frutiger Bold Cond fl
Forms can be either pre-printed or set up as anelectronic document andfilled out on a computer.
Form s for Church Agencies
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M ennonite Church Visual Identity Guidelines 1 7
Congrega t ions a r e encou raged to ado pt the Mennoni te
Church image for their stationery, l i terature and signs.
Shown below is a typical application of a local church
name with the MC identity.
June 1, 1999
J. D. Kauffman, Pastor
Valleyview Mennonite Church
Winnipeg, MB R3T 2C8
Dear Brother Kauffman:
If was good to meet with you at the regional conference in Chicago this week. Further to
our conversation about urban mission strategy, I am enclosing a paper that I originally
presented to the local steering committee. It should give you further insight into our
thinking and program development. I would look forward to your comments and
critiques of this material.
Looking
Sincerely
James Thie
Encl.
Water looNo r t hM ennoniteChurch
3456 Bea ringe r RoadAnywhere, PR W3B 1J71
J. D. Kauffman, Pastor
Valleyview Mennonite Church
Winnipeg, MB
R3T 2C8
3456 Bea ringe r RoadAnywhere, PR W3B 1J7T: 555-555-1212F: 555-555-1212W: www.mennonites.com
Water looNo r t hM ennoni t eChurch
Water looNo r t hM ennonite
Church
J. ThiessenPastor
3456 Bear inger RoadAnywhere, PR W3B 1J7T: 555-555-1212F: 555-555-1212H: 555-555-1212E: thie ssen@ mennchurch. com
1
2.5
1
1.5 1.5
1 1
7/8
1/4
1.251.25
5/8
LetterheadSymbol Size: 1Address: 8/9 ITCGaramond Book Cond fl
EnvelopeSymbol Size: 3/4Address: 8/9 ITCGaramond Book Cond fl
Business cardSymbol Size: 3/4Address and title:
7 .5 /8 .5 IT C Garamo ndBook Cond flName: 8/9 Frut iger BoldCond fl
Stationery for Congregations
Envelope
Letterhead
Business Card
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1 8 M e nno ni te Chu rch Visual Identity Guidelines
To assist with the consistent presentation of the
Mennonite Church identity in print, two publication
formats have been developed. The large format is a
s tandard 8 .5x 11 s ize and m ay be used for
newslet te rs and repor ts . The sm al l form at i s a s tandard
3.75x 8.5 s ize and i s used for brochu res . I t i s mostoften derived from an 8.5x 11 sheet size and folded
twice to create a typical brochure.
Each form at employs a grid to he lp organize and
define the space. These grids are shown below. Within
the grid there is provision for a variety of column
widths and layout po ssibilit ies. The thu mb nails
indicate layout variations that are p ossible within each
publication format grid.
Large Format:8 .5x 11
3 column format 2 column format
6/3 column format
1 column format
1/2 column format
6 column format
Small Format:3 .75x 8 .5
Publication Format s
1/2 1/21-3 /16 1-3 /16 1-3 /16
6 columns
3 columns
2 columns
3/16
1/2
1/2
1/2
1
1
1/2
1/2
1
1
1/2 1/21-1 /4 1-1 /4
1 /4
3/16
2 columns
1 columns
1/2
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M ennonite Church Visual Identity Guidelines 1 9
This page shows examples of Mennoni te Church
pub lications wh ich gener ally follow the guidelines set
out in this booklet.
M ennonit eChurch
In Support of SundaySchool Teachers
The Mennonite Church is a fellowship ofcongregations with many programs. A
consistent, coordinated visual identity isessential for promoting the organization asa whole. Graphic standards must bedeveloped so that communications piecesare produced in a planned manner. Theconsistent application of a visual identityhas many advantages. The most obviousone is identification/visibility in the mind
Graphic standards must be developed soc provide tools for such graphicconsistency, while still leaving room forcreativeness. Faithful use of these tools willhelp channel communication ideas in the
midst of a media-saturated society.
If you have any questions related to generalidentity isssues or specific applications,
please contact me by phone: 555-666-1212m, fax: 555-666-1221 or e-mail:[email protected].
The purpose of this manual is to providetools for such graphic consistency, whilestill leaving room for creativeness. Faithfuluse of these tools will help channelcommunication ideas in the midst of a
media-saturated society.
If you have any questions related togeneral identity isssues or specificapplications, please contact me by phone:555-666-1212m, fax: 555-666-1221 or e-mail: dl@mc.
Graphic standards must be developed soc provide tools for such graphicconsistency, while still leaving room forcreativeness. Faithful use of these toolswill help channel communication ideas inthe midst of a media-saturated society.
If you have any questions related togeneral identity isssues or specificapplications, please contact me by phone:555-666-1212m, fax: 555-666-1221 or e-mail: [email protected] standards must
be developed so c provide tools forsuch graphic consistency, while stillleaving room for creativeness. Faithful useof these tools will help channelcommunication ideas in the midst of amedia-saturated society.
If you have any questions related togeneral identity isssues or specificapplications, please contact me by phone:555-666-1212m, fax: 555-666-1221 or e-mail: [email protected]. are produced in a
planned manner. The consistent applicationof a visual identity has many advantages.The most obvious one is
NewsletterAbimonthlynewsletter forpastors and conference leaders
September 1999
Thisis
mySon
whom
I love;with
Him Iam
well
pleased
Matthew 3:17
Mennonite
Church
M ennoniteChurch
Commissionon HomeMinistr ies
Church connectionsfor urban Anabaptists
inclusiveness& challenge
M ennon i teChurch
M ennoniteChurch
th eservanthoodw ayof Jesus
Witnessand Service
in the FaithCommunity
M ennoni teChurch
Report Cover
Newslet ter
Bulletin Cover
Mem o Pad
Brochure
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2 0 M e nno ni te Chu rch Visual Identity Guidelines
Signs can create a strong visual l ink with other print
and media app l ica t ions . Even thou gh chur ch b ui ldings
are physically differen t, by using th is system , a
consis tent look an d fee l can be es tabli shed and
mainta ined for Menno ni te churches and church offices
throughout North Amer ica .
If in do ubt abou t wha t is appr opria te , check wi th an
archi tec t, graphic des igner o r the Mennoni te Church
office.
Single-line Layout
For use on signsranging from mainbuilding identificationto directional and roomidentification.
All signs are designed on amodular grid of squares.The first module containsthe symbol which is sizedand posit ioned within thesquare as shown.
The symbol module mustalways be green andappear in the upper lef tcorner of the sign.
The sign shape will bedetermined by ei ther:1. mult ip lying the moduleor2. superimposing themodule onto an exist ingsign.
The green backgroundmay be extendedhorizontally or verticallyto create a feature asshown in the exam ples onthe opposite page. Whendeciding a sign shape,simple rat ios are best , e.g .1 :1 , 1 :2 , 1 : 4, e t c.
M ultiple-line Layout
For vertical andhorizontal signs ofvirtually any size anddimension.
No te:I f the wordsM ennonite Churchare included in thename of thecongregat ion, they areset in bold whi le therest of the name is set
in light.
I f the wordsM ennonite Churchare not included in thename of thecongregat ion, thecomplete name is set inbold.
First l ineSecond l ineM ennonit eChurch
First l in eM enno nit eChurch
First l in e M e nn
5 x
Symbol ModuleM odular Grid
Frutiger Condensed Light
Frutiger Condensed Bold
Signage
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M ennonite Church Visual Identity Guidelines 2 1
M ennonit eChurchUSA
Water looN o r t hM ennonit eChurch
St i r l i ng AvenueM ennon iteChurch
The Stranger in Our Midst
Pastor: David Martin
10 am Sunday Worship
11 am Sunday School
FirstM ennonit eChurcho fM idd lebu ry
Pastor : M artha Sto lzfus
First M en no nit e Church
Typical sign construction materials include:
a luminum, plexiglass , concre te , s tee l and wood.
Signs m ay be intern ally i l lum inated, extern ally
i llumina ted and non-i l lumina ted.
Trailblazers
These small signsattached to e xist ing lampposts or on their ownposts direct traffic frommajor routes to thechurch location.
Check with localauthori t ies beforeproceeding w ith plans forthis type of sign.
M ennonit eChurch
FirstM ennonit eChurcho fM id d le b u r y
1 2
1 2
1 2
1 8
S unda y S chool R ooms 1 0 1 - 1 0 5
M ishler Audit orium
Church Office
W a s hrooms
M ain Ident i f icat ion
M ain Ident i f icat ion
Directional
Wal l -mounted Ident i f icat ion
Post-mounted Identificationwith changeable m essages
Post-mounted Identification
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2 2 M e nno ni te Chu rch Visual Identity Guidelines
There a re m any opportuni t ie s to em ploy the symbol
and/or logo for d ecora t ive pur poses in congrega t iona l
settings. Some suggestions include the use of fabrics
for banner s , wood and meta l for cu t -outs , needlepoint ,
quilt ing and cross-sti tch.
MypeaceI give
to yo u
Three-dimensional woodcutout, fabric banners,cross-stitch and quiltapplique.
Wood PlaqueHanging Banners
Church Interior
Congregational Applications
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M ennonite Church Visual Identity Guidelines 2 3
The symbol can be applied by itself or as part of the
com plete logo in a variety of i tems such as T-shirts,
mugs , bu t tons , e tc .
I t is impor tant to use appro ved a rtwork in the
prod uc t ion of these i tems. Camera-ready repro duc t ionproofs and digital fi les are readily available from the
Mennoni te Church .
M ennoniteChurch
M ennoni teChurch
M ennoni teChurch
T-shirts, butto ns and mugsare a few of the ways theidentity can be used.
M ennoni t eChurchCanada
T-shirts
Buttons
M u g s
Other Applications
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2 4 M e nno ni te Chu rch Visual Identity Guidelines
Where To Go for Help
M ennonit eChurch
Symbol & Guidelines Design: Glenn Fretz LimitedAdvisors: Ruth Suter, Barth HaguePhotography: Carl HiebertProduction Coordination: Faith and Life Press
Printing: Mennonite Press Inc.Special thanks to Irene Ruby, Doroth y Snyder & Harvey Snyderfor the craf t appl icat ions of the symbol .
08/99/100/GFL/MP
This manual will help you use the Mennonite
Chur chs visual identity pro gram with ease a nd
accur acy. Of cou rse, i t cant address every possible
application. For help with a ny situation involving
application o f the MC logo, con tact:
M ennonite Church USA
Dave Linscheid
722 Main Street, P.O. Box 347
Newton, KS 67 114 -034 7
T: 3 1 6 - 28 3 - 5 10 0
F: 3 1 6 - 28 3 - 0 45 4
E: da ve l @ gc mc .o rg
J. Ron Byler
421 S. Second Street, Suite 600
Elkhart , IN 4 6516 -3243
T: 2 1 9 - 29 4 - 7 13 1
F: 2 1 9 - 29 3 - 3 97 7
E: rby le r@ j uno . c om
Mennonite Church Canada
Aiden Schlichting Enn s
600 Shaftesbu ry Blvd.
Winnipe g, MB R3P 0M4
T: 204-888 -6781
F: 204-831-5675
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M ennonit eChurch
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