MEDIA PACK: Digital. Print. Events.
February 2012.
An InFluEntIAl voICE In thE uK SME MArKEt SInCE 1997
MEDIA PACK
Congratulations on producing such a quality publication.
Excellent content: just the right balance of in-depth features and sound bites”
Karen Hanton, founder of TopTable
The champion of UK enterprise for nearly 15 years, Real Business is a digital, print and events brand for small to medium-sized businesses looking for insight, analysis, opinion, advice and inspiration.
Real Business reaches the decision-makers at the heart of the UK’s enterprise economy
Online neWSleTTeR PRinT eVenTS
More than 160,000 page views a month
(Source: Google Analytics)
real Business newsletter sent three times a week
More than 20,000 opt-in subscribers
re-launched in March 2011 as part of the real Business re-brand
requested by more than 38,000 CEos, MDs and owner-managers across the uK
real Business brings together some of the uK’s most high-profile, influential entrepreneurs and business champions
the portfolio of prestigious events includes the Entrepreneurs’ Summit and Growing Business Awards
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realbusinessWinter 2011 realbusiness.co.uk
Mobile money didn’t exist until Alastair Lukies came along.
How an ex-rugby pro became a tech revolutionary
front
row force
20
stand-out
companies
P28
• Irritate Britain (and double your customers)
• Shout in the States (and get yourself noticed)
• Fatten your balance sheet (and bypass your bank)
How to
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MEDIA PACK
real Business is a great resource for
entrepreneurs and small businesses looking for a bit of inspiration or advice”
Jamie Murray Wells,
Glasses Direct founder
Today, through our award-winning magazine, website and events, Real Business is still the place where successful entrepreneurs gather to share experiences and gain inspiration.
2012 calendaR
MEDIA PACK
MaRcH Inspirational Women’s network event
rB.co.uk sector focus: Manufacturing
aPRil real Business spring issue
rB.co.uk sector focus: Media
May May 16 – Asian Women of Achievement Awards
May 16 – Women of the Future Summit
May 24 – the FDs’ Excellence Awards
rB.co.uk sector focus: tourism & leisure
June real Business summer issue
June 13 – Entrepreneurs’ Summit
June 28 – First Women Awards
rB.co.uk sector focus: Science & tech
July Inspirational Women’s network event
rB.co.uk sector focus: Business services
auGuST rB.co.uk sector focus: retail
SePTeMbeR real Business autumn issue
rB.co.uk sector focus: Manufacturing
OcTObeR Inspirational Women’s network event
rB.co.uk sector focus: Media
nOVeMbeR november 7 – Growing Business Awards
november 27 – Women of the Future Awards
rB.co.uk sector focus: tourism & leisure
deceMbeR real Business winter issue
rB.co.uk sector focus: Science & tech
THE HALF-PRICE
HOTSHOTGroup buying. Social shopping.
Online vouchers. This is the next retail revolution. And Mark Pearson is leading it
realbusinessSpring 2011 realbusiness.co.uk
+INDIA RISING WHY 3,000 UK COMPANIES WENT EAST IN 2010 • LORD GREEN • MUMBAI
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Copyright © 2011 United Parcel Service of Am
erica, Inc.
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Build your own factory•Hire a FTSE 100 exec•
Outwit a web developer•Buy a football team•
HOW TO
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Company size
MEDIA PACK
TurnoverTop industriesup to £1 million 39%
£1-£10 million 36%
£10-£50 million 14%
£50 million+ 9%
Source: real Business database
Source: real Business database
Source: real Business database
1-9 22%
50-99 14%
10-19 15%
100-199 10%
20-29 11%
200-499 7%
30-49 14%
500+ 6%
Our readers make decisions about:
Our readers’ top 5 growth opportunities
What readers care aboutBased on reader research, we also know their key concerns:
Business and professional services 38%
Media 17%
technology 16%
Public sector 13%
legal Services Corporate Finance Computer Software/hardware Personnel Business travel Insurance office Services and Equipment Company Cars/Fleet Management transport/logistics telecommunications
Source: real Business magazine reader survey 2011
Winning business from new customers Increasing sales from existing customers Improving sales and marketing launching new products Cutting costs
Source: real Business magazine reader survey 2011
Increasing sales and margins hiring, firing and motivation of staff Money-saving ideas Marketing and customer care M&A Dealing with banks and investors Expansion
Source: real Business magazine reader survey 2011
WHO We aRe
Manufacturing and engineering 7%
other 9%
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Updated daily with advice and market intelligence for growing businesses
Online
Average monthly stats
76,951 unique users
94,465 visitors
160,097 page views
03:06 minutes – average time on site
17% from a mobile device
9,000+ followers on twitter (@real_Business/@rB_Events)
20,000 opt-in subscribers to the real Business newsletter
800,485 ad impressions
Source: Google analytics, twitter amd the real Business database
run of site
Contextual targeting
homepage takeover
In skin (page wrap)
Buy Candy sponsorship (tenancy)
Main tab and topic sponsorship
Advertorial and video content
newsletter MPu and advertorial
content loads
Webinars
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Online OPTiOnS and Headline PackaGeS:
there’s quite a buzz around your re-launch - congratulations!Suzanne Bidlake, Associate editor, Campaign
I always judge a business magazine by how many articles I cut out and give to my team and clients. Congratulations to real
Business – you’re streets ahead of Bloomberg Businessweek, Management Today and the Economist!
Richard Sunderland, founder of Heavenly
Top 5 titles read by our audience:1 Financial times2 the times3 Daily telegraph4 Sunday times 5 Enterprise
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QuaRTeRly TiTle: 38,667 ciRculaTiOn (abc)
Circulation by region
Source: real Business database
68%of readers are CEos/chairmen/ MDs/directors
61%of readers set up their own company
51%of readers have been influenced in a business decision by real Business
london 13%
South West 9%
East Midlands 8%
north West 10%
Scotland 7%
South East 23%
West Midlands 9%
Yorkshire 7%
Anglia 4%
north East 4%
Wales 3%
northern Ireland 3%
Source: real Business magazine reader survey 2011
MEDIA PACK
run of paper advertising Advertorials and articles Full research pieces Bellybands Cover wraps False covers Inbound supplements Mini guides Gatefolds Pop up ads Ad builds
PRinT OPTiOnS
What you see in the pages of Real Business is a celebration
of British industry. It doesn’t just target one particular sector, and that’s why I pick it up and read it”
Julie Meyer, founder and CEO of Ariadne Capital
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eVenTS
FDs’ Excellence AwardsMay 2012
hosted with the CBI and Institute of Chartered Accountants for England & Wales, the FDs’ Excellence Awards are the most prestigious awards programmes for uK finance directors. It recognises superb finance directors at the peak of their powers, across a range of company types.
fdx.realbusiness.co.uk
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Asian Women of Acheivement Awards May 2012
the Asian Women of Achievement Awards provide a platform for an exciting generation of Asian female groundbreakers. Supported by patrons Cherie Blair and hrh Princess Badiya bint El hassan, and leaders from uK government, business and the media.
asa.realbusiness.co.uk
Entrepreneurs’ Summit June 2012
Co-hosted with the CBI and Investec, the Entrepreneurs’ Summit is a high-profile day dedicated to successful uK entrepreneurs. Previous speakers include: Specsavers founder Dame Mary Perkins; Carphone Warehouse founder Charles Dunstone; Business Secretary vince Cable; and Wonga founder Errol Damelin.
es.realbusiness.co.uk
Women of the Future Awards November 2012
the Women of the Future Awards honour Britain’s most inspirational next-generation talent across uK business, the professions, science, technology and the arts. 2011’s awards were attended by hrh the Princess royal, Princess Badiya Bint El-hassan, Cherie Blair, Julian Fellowes and many other dignitaries and vIPs. the awards were sponsored by: KPMG, Asda, Sodexo, hobbs, visa, Barclays, Shell, Cisco, Aviva, the Financial times and CnBC.
wof.realbusiness.co.uk
eVenTS
First Women Awards June 2012
the First Women Awards celebrate pioneering British women who break the mould and whose achievements have set the benchmark in the business world. Winners at 2011’s event included taylor nelson founder Dr liz nelson oBE and Wahaca founder thomasina Miers. Supporters of our 2012 event include lloyds Banking Group, the CBI, rolls-royce and BAE Systems. our media partner is the Financial Mail.
fwa.realbusiness.co.uk
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Growing Business Awards November 2012
hosted by real Business in association with the CBI, the Growing Business Awards are the most established programme celebrating high-achieving SMEs and entrepreneurs. the 2011 Growing Business Awards were supported by Coutts, visa, Bird & Bird, Grant thornton and Cavendish. Guests included James Caan, Annabel Karmel, Betfair co-founder Ed Wray and John “Phones4u” Caudwell. held annually in november in central london.
gba.realbusiness.co.uk
real Business partnered with red Bull to find the most exciting, ground-breaking firms – under four years old and across all sectors – in the country.
three-month web and social media campaign to encourage Future 50 nominations. Judging panel including Mark Pearson of Mycouhercodes.co.uk; investor and Messagelabs founder Jos White; and Madeleine Milne of eMusic.
Winners were profiled in an 11-page feature in real Business magazine.
launched the Future 50 People’s Choice award on the real Business website, inviting readers to vote for their stand-out company: 7,469 votes were cast.
organised a celebratory networking event for the 50 firms, plus an exclusive Inspiration Day at the red Bull racing Factory.
the Future 50 reached 607,722 people via 570 tweets on twitter in a three-day period around the winners announcement (September 27, 2011 - September 30, 2011).
More than 100,000 pageviews of the Future 50 articles on realbusiness.co.uk
Real Business has worked with a number of high-profile organisations across its events, round tables, editors’ lunches and digital solutions.
OuR clienTS and OTHeR PROducTS
MEDIA PACK
headline sponsors of the Women of the Future awards
Multi-channel “Customer Kings” research campaign
headline event sponsorship packages for real Business events
Key supporter of entrepreneurial events and the 2012 hot 100
Partner for the Future 50 campaign
real Business editors’ lunch partner
Sponsor of the Growing Business Awards
Partner for the 2011 “Silverpreneurs” editorial feature and event
Case study: The Future 50
cOnTacTS
Real Business, part of Caspian Media limitedUnit G4 Harbour Yard Chelsea Harbour London SW10 0XDWeb: realbusiness.co.uk & caspianmedia.comPhone: +44(0)20 7368 7116
Events and sponsorship: Nick BeatonCorporate Sales and Sponsorship Manager [email protected]
020 7045 7564
Print and Online: David KillickGroup Agency Sales Manager [email protected]
020 7045 7591
Follow us on Twitter: @Real_Business
Subscribe to our newsletter and magazine: realbusiness.co.uk/subscribe
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Want to find out more about Real Business? Get in touch.We’d love to hear from you.
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