MEDIA PACK: Digital. Print....

MEDIA PACK: Digital. Print. Events.

February 2012.

An InFluEntIAl voICE In thE uK SME MArKEt SInCE 1997

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Congratulations on producing such a quality publication.

Excellent content: just the right balance of in-depth features and sound bites”

Karen Hanton, founder of TopTable

The champion of UK enterprise for nearly 15 years, Real Business is a digital, print and events brand for small to medium-sized businesses looking for insight, analysis, opinion, advice and inspiration.

Real Business reaches the decision-makers at the heart of the UK’s enterprise economy

Online neWSleTTeR PRinT eVenTS

More than 160,000 page views a month

(Source: Google Analytics)

real Business newsletter sent three times a week

More than 20,000 opt-in subscribers

re-launched in March 2011 as part of the real Business re-brand

requested by more than 38,000 CEos, MDs and owner-managers across the uK

real Business brings together some of the uK’s most high-profile, influential entrepreneurs and business champions

the portfolio of prestigious events includes the Entrepreneurs’ Summit and Growing Business Awards

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realbusinessWinter 2011 realbusiness.co.uk

Mobile money didn’t exist until Alastair Lukies came along.

How an ex-rugby pro became a tech revolutionary

front

row force

20

stand-out

companies

P28

• Irritate Britain (and double your customers)

• Shout in the States (and get yourself noticed)

• Fatten your balance sheet (and bypass your bank)

How to

RB Cover 3mm spine.indd 1 12/12/2011 12:56

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real Business is a great resource for

entrepreneurs and small businesses looking for a bit of inspiration or advice”

Jamie Murray Wells,

Glasses Direct founder

Today, through our award-winning magazine, website and events, Real Business is still the place where successful entrepreneurs gather to share experiences and gain inspiration.

2012 calendaR

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MaRcH Inspirational Women’s network event

rB.co.uk sector focus: Manufacturing

aPRil real Business spring issue

rB.co.uk sector focus: Media

May May 16 – Asian Women of Achievement Awards

May 16 – Women of the Future Summit

May 24 – the FDs’ Excellence Awards

rB.co.uk sector focus: tourism & leisure

June real Business summer issue

June 13 – Entrepreneurs’ Summit

June 28 – First Women Awards

rB.co.uk sector focus: Science & tech

July Inspirational Women’s network event

rB.co.uk sector focus: Business services

auGuST rB.co.uk sector focus: retail

SePTeMbeR real Business autumn issue

rB.co.uk sector focus: Manufacturing

OcTObeR Inspirational Women’s network event

rB.co.uk sector focus: Media

nOVeMbeR november 7 – Growing Business Awards

november 27 – Women of the Future Awards

rB.co.uk sector focus: tourism & leisure

deceMbeR real Business winter issue

rB.co.uk sector focus: Science & tech

THE HALF-PRICE

HOTSHOTGroup buying. Social shopping.

Online vouchers. This is the next retail revolution. And Mark Pearson is leading it

realbusinessSpring 2011 realbusiness.co.uk

+INDIA RISING WHY 3,000 UK COMPANIES WENT EAST IN 2010 • LORD GREEN • MUMBAI

The new logistics uses technology to advance your business. In the hi-tech industry, you have to be fast, efficient and able to source globally. UPS technology plugs directly into your systems, streamlining everything. You can prepare shipments in seconds rather than minutes. Simplify customs clearance with paperless solutions. Keep customers updated automatically. Put the new logistics to work for you. thenewlogistics.co.uk

Copyright © 2011 United Parcel Service of Am

erica, Inc.

2231526_UPS_Technology_280x210_RB.indd 1 21/02/2011 13:09

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Build your own factory•Hire a FTSE 100 exec•

Outwit a web developer•Buy a football team•

HOW TO

BRITAIN

’S

10MOST

PROMISING

SPIN-O

UTS

RB NEW COVER (front spine back)V1 1 18/3/11 17:09:48

Company size

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TurnoverTop industriesup to £1 million 39%

£1-£10 million 36%

£10-£50 million 14%

£50 million+ 9%

Source: real Business database



1-9 22%

50-99 14%

10-19 15%

100-199 10%

20-29 11%

200-499 7%

30-49 14%

500+ 6%

Our readers make decisions about:

Our readers’ top 5 growth opportunities

What readers care aboutBased on reader research, we also know their key concerns:

Business and professional services 38%

Media 17%

technology 16%

Public sector 13%

legal Services Corporate Finance Computer Software/hardware Personnel Business travel Insurance office Services and Equipment Company Cars/Fleet Management transport/logistics telecommunications

Source: real Business magazine reader survey 2011

Winning business from new customers Increasing sales from existing customers Improving sales and marketing launching new products Cutting costs


Increasing sales and margins hiring, firing and motivation of staff Money-saving ideas Marketing and customer care M&A Dealing with banks and investors Expansion


WHO We aRe

Manufacturing and engineering 7%

other 9%

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Updated daily with advice and market intelligence for growing businesses

Online

Average monthly stats

76,951 unique users

94,465 visitors

160,097 page views

03:06 minutes – average time on site

17% from a mobile device

9,000+ followers on twitter (@real_Business/@rB_Events)

20,000 opt-in subscribers to the real Business newsletter

800,485 ad impressions

Source: Google analytics, twitter amd the real Business database

run of site

Contextual targeting

homepage takeover

In skin (page wrap)

Buy Candy sponsorship (tenancy)

Main tab and topic sponsorship

Advertorial and video content

newsletter MPu and advertorial

content loads

Webinars

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Online OPTiOnS and Headline PackaGeS:

there’s quite a buzz around your re-launch - congratulations!Suzanne Bidlake, Associate editor, Campaign

I always judge a business magazine by how many articles I cut out and give to my team and clients. Congratulations to real

Business – you’re streets ahead of Bloomberg Businessweek, Management Today and the Economist!

Richard Sunderland, founder of Heavenly

Top 5 titles read by our audience:1 Financial times2 the times3 Daily telegraph4 Sunday times 5 Enterprise

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QuaRTeRly TiTle: 38,667 ciRculaTiOn (abc)

Circulation by region


68%of readers are CEos/chairmen/ MDs/directors

61%of readers set up their own company

51%of readers have been influenced in a business decision by real Business

london 13%

South West 9%

East Midlands 8%

north West 10%

Scotland 7%

South East 23%

West Midlands 9%

Yorkshire 7%

Anglia 4%

north East 4%

Wales 3%

northern Ireland 3%


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run of paper advertising Advertorials and articles Full research pieces Bellybands Cover wraps False covers Inbound supplements Mini guides Gatefolds Pop up ads Ad builds

PRinT OPTiOnS

What you see in the pages of Real Business is a celebration

of British industry. It doesn’t just target one particular sector, and that’s why I pick it up and read it”

Julie Meyer, founder and CEO of Ariadne Capital

D H L _ B u s i n e s s V o i c e . p d f S e i t e 1 1 4 . 0 6 . 1 1 , 1 8 : 3 1

mini COUNTRYMAN

Official fuel economy figures for MINI Countryman range: Urban 27.4-60.1mpg (10.3-4.7l/100km). CO2 emissions 180-115g/km.

Extra Urban 45.6-67.3mpg (6.2-4.2l/100km). Combined 36.7-64.2mpg (7.7-4.4l/100km).

snow angel.the mini countryman.The four door, five seat MINI Countryman does four seasons better than an Italian composer. With optional All4 four wheel drive available, the MINI Countryman takes all driving conditions in its stride. Cool fuel economy and low emissions all year round combined with a boot big enough for your own snow plough, ensures your office car park sees some action this winter.

For more information, please visit www.mini.co.uk/corporate or call 0800 777 113.

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eVenTS

FDs’ Excellence AwardsMay 2012

hosted with the CBI and Institute of Chartered Accountants for England & Wales, the FDs’ Excellence Awards are the most prestigious awards programmes for uK finance directors. It recognises superb finance directors at the peak of their powers, across a range of company types.

fdx.realbusiness.co.uk

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Asian Women of Acheivement Awards May 2012

the Asian Women of Achievement Awards provide a platform for an exciting generation of Asian female groundbreakers. Supported by patrons Cherie Blair and hrh Princess Badiya bint El hassan, and leaders from uK government, business and the media.

asa.realbusiness.co.uk

Entrepreneurs’ Summit June 2012

Co-hosted with the CBI and Investec, the Entrepreneurs’ Summit is a high-profile day dedicated to successful uK entrepreneurs. Previous speakers include: Specsavers founder Dame Mary Perkins; Carphone Warehouse founder Charles Dunstone; Business Secretary vince Cable; and Wonga founder Errol Damelin.

es.realbusiness.co.uk

Women of the Future Awards November 2012

the Women of the Future Awards honour Britain’s most inspirational next-generation talent across uK business, the professions, science, technology and the arts. 2011’s awards were attended by hrh the Princess royal, Princess Badiya Bint El-hassan, Cherie Blair, Julian Fellowes and many other dignitaries and vIPs. the awards were sponsored by: KPMG, Asda, Sodexo, hobbs, visa, Barclays, Shell, Cisco, Aviva, the Financial times and CnBC.

wof.realbusiness.co.uk

eVenTS

First Women Awards June 2012

the First Women Awards celebrate pioneering British women who break the mould and whose achievements have set the benchmark in the business world. Winners at 2011’s event included taylor nelson founder Dr liz nelson oBE and Wahaca founder thomasina Miers. Supporters of our 2012 event include lloyds Banking Group, the CBI, rolls-royce and BAE Systems. our media partner is the Financial Mail.

fwa.realbusiness.co.uk

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Growing Business Awards November 2012

hosted by real Business in association with the CBI, the Growing Business Awards are the most established programme celebrating high-achieving SMEs and entrepreneurs. the 2011 Growing Business Awards were supported by Coutts, visa, Bird & Bird, Grant thornton and Cavendish. Guests included James Caan, Annabel Karmel, Betfair co-founder Ed Wray and John “Phones4u” Caudwell. held annually in november in central london.

gba.realbusiness.co.uk

real Business partnered with red Bull to find the most exciting, ground-breaking firms – under four years old and across all sectors – in the country.

three-month web and social media campaign to encourage Future 50 nominations. Judging panel including Mark Pearson of Mycouhercodes.co.uk; investor and Messagelabs founder Jos White; and Madeleine Milne of eMusic.

Winners were profiled in an 11-page feature in real Business magazine.

launched the Future 50 People’s Choice award on the real Business website, inviting readers to vote for their stand-out company: 7,469 votes were cast.

organised a celebratory networking event for the 50 firms, plus an exclusive Inspiration Day at the red Bull racing Factory.

the Future 50 reached 607,722 people via 570 tweets on twitter in a three-day period around the winners announcement (September 27, 2011 - September 30, 2011).

More than 100,000 pageviews of the Future 50 articles on realbusiness.co.uk

Real Business has worked with a number of high-profile organisations across its events, round tables, editors’ lunches and digital solutions.

OuR clienTS and OTHeR PROducTS

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headline sponsors of the Women of the Future awards

Multi-channel “Customer Kings” research campaign

headline event sponsorship packages for real Business events

Key supporter of entrepreneurial events and the 2012 hot 100

Partner for the Future 50 campaign

real Business editors’ lunch partner

Sponsor of the Growing Business Awards

Partner for the 2011 “Silverpreneurs” editorial feature and event

Case study: The Future 50

cOnTacTS

Real Business, part of Caspian Media limitedUnit G4 Harbour Yard Chelsea Harbour London SW10 0XDWeb: realbusiness.co.uk & caspianmedia.comPhone: +44(0)20 7368 7116

Events and sponsorship: Nick BeatonCorporate Sales and Sponsorship Manager [email protected]

020 7045 7564

Print and Online: David KillickGroup Agency Sales Manager [email protected]

020 7045 7591

Follow us on Twitter: @Real_Business

Subscribe to our newsletter and magazine: realbusiness.co.uk/subscribe

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Want to find out more about Real Business? Get in touch.We’d love to hear from you.

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