Marketing
Mr. X and Mr. Y both own grocery stores. What steps could Mr. X take to outsell Mr. Y and put him out of business?
Changes in turn of the century marketing.
• Urban Shopping Centers• Similar to modern malls, but outdoors• First one open in Cleveland in 1890• Located near public transportation
• The Department Store• Marshall Field – 1865• “all in one” store divided into specific departments• Promotes individual service (think cosmetic
counter)• Creates “bargain basement”
Marketing con’t• Chain Stores
• Multiple outlets of the same store selling the same products (like Wal-Mart today)
• Buy wholesale goods in large quantities so they can retail them at a lower price.
• Limit personal service
• Advertising• Expands with the increase in newspapers and
magazines.• Also includes building sides and billboards• $10 million in 1865, $95 million by 1900
Marketing con’t• Catalogs
• Montgomery Ward and Sears Roebuck• “wish books”• All products you need “from birth to the grave”
• Rural Free Delivery• RFD• Delivery service to every door
Sample Turn of the Century Ads
Sample Turn of the Century Ads
Sear’s Catalogs
Top Related