40%

50%

30%

20%

10%

12%

43%

29%

14%

3%

VeryDissatisfied

SomewhatDissatisfied

NeutralSomewhatSatisfied

VerySatisfied

80%Social MediaOutlets

51%OutsideProvider

22%Rough

Estimates

22%In-house

Analyst

29%Don’t UseData

7%Don’t

Measure

82% 78% 74%66% 63% 63%

16%

Likes, +s,Favorites

Shares Clicks Comments Impressions Followers Other

HOW LONG HAS IT BEEN SERIOUS?

WHERE DO YOU GET THE 411?

HOW DO YOU MEASURE SUCCESS?

HOW DO YOU LOOK BACK ON THE DATE?

STILL CAN’T GET NO SATISFACTION?

WAS IT NOTHING MORE THAN FEELINGS?

WHAT’S YOUR IDEAL RELATIONSHIP?

55.4% Usethe data 34.3% Review

the data 10.3% Ignorethe data

WHAT WAS YOUR FAVORITE MOMENT?Ranking goals as the most important for using social media

53%Better DataIntegration

53%More InsightInto Actions

48%More InsightInto Customers

43%Better StrategyCoordination

45%Helpful

29%Delivered

15%Surpassed

7%Not Sure

4%Disappointed

< 1 year

17%3–4 years

15%4 years +

38%1–2 years

15%2–3 years

15%

WHICH PICK UP SPOT WORKS BEST?

Very Effective

BlogFacebookTwitterLinkedInYouTube

Effective

Twitter LinkedInFacebook YouTubeInstagramPinterest Blog

Slightly Effective

Google+ TwitterPinterest LinkedInInstagramFacebook

Not Effective

Google+InstagramPinterestFacebookYouTubeTwitter LinkedIn

39.3%38.7%

27.5%26%24%

36.8%33%32.4%29.3%25.6%

21%20.2%

32.1%18.75%18.5%10.4%9.6%7.6%

30%23.4%21.6%21.4%17.5%16%

7.5%

45%BrandAwareness

43%MoreFollowers

37%Blog

Readership

36%Customer

Service

33%MoreSales

43%Cost EffectiveAds

42%WebsiteVisitors

47%CustomerInsight

S

Marketers have been sold on social media for a while

Most use social media analytics but not all of the data

Using these metrics for social media marketing engagement

What marketers are doing with social media marketing data

Expressing satisfaction with social media marketing data

Whether or not social media marketing delivered results

Where we hope to achieve more in the future with social media

Picking the most effective social media marketing channels

MODERN MARKETERS

Feeling The Social Relationship

Before you can create great data visualisation, you need data worthy of visualising—download our free eBook:

Social Media Today

To find out how marketers work with social media technology, SOCIAL MEDIA TODAY and ORACLE MARKETING CLOUD created a survey that asked 175 marketers about goals, roles, and channels. These are those findings. No names were changed to protect the innocent. Metrics and numbers do not reflect hidden agendas of those surveyed. No social networks were harmed in the making of this infographic.

Copyright © 2015 Oracle and/or its affiliates. All rights reserved.

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