Marketers are Feeling the Social Relationship
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Transcript of Marketers are Feeling the Social Relationship
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40%
50%
30%
20%
10%
12%
43%
29%
14%
3%
VeryDissatisfied
SomewhatDissatisfied
NeutralSomewhatSatisfied
VerySatisfied
80%Social MediaOutlets
51%OutsideProvider
22%Rough
Estimates
22%In-house
Analyst
29%Don’t UseData
7%Don’t
Measure
82% 78% 74%66% 63% 63%
16%
Likes, +s,Favorites
Shares Clicks Comments Impressions Followers Other
HOW LONG HAS IT BEEN SERIOUS?
WHERE DO YOU GET THE 411?
HOW DO YOU MEASURE SUCCESS?
HOW DO YOU LOOK BACK ON THE DATE?
STILL CAN’T GET NO SATISFACTION?
WAS IT NOTHING MORE THAN FEELINGS?
WHAT’S YOUR IDEAL RELATIONSHIP?
55.4% Usethe data 34.3% Review
the data 10.3% Ignorethe data
WHAT WAS YOUR FAVORITE MOMENT?Ranking goals as the most important for using social media
53%Better DataIntegration
53%More InsightInto Actions
48%More InsightInto Customers
43%Better StrategyCoordination
45%Helpful
29%Delivered
15%Surpassed
7%Not Sure
4%Disappointed
< 1 year
17%3–4 years
15%4 years +
38%1–2 years
15%2–3 years
15%
WHICH PICK UP SPOT WORKS BEST?
Very Effective
BlogFacebookTwitterLinkedInYouTube
Effective
Twitter LinkedInFacebook YouTubeInstagramPinterest Blog
Slightly Effective
Google+ TwitterPinterest LinkedInInstagramFacebook
Not Effective
Google+InstagramPinterestFacebookYouTubeTwitter LinkedIn
39.3%38.7%
27.5%26%24%
36.8%33%32.4%29.3%25.6%
21%20.2%
32.1%18.75%18.5%10.4%9.6%7.6%
30%23.4%21.6%21.4%17.5%16%
7.5%
45%BrandAwareness
43%MoreFollowers
37%Blog
Readership
36%Customer
Service
33%MoreSales
43%Cost EffectiveAds
42%WebsiteVisitors
47%CustomerInsight
S
Marketers have been sold on social media for a while
Most use social media analytics but not all of the data
Using these metrics for social media marketing engagement
What marketers are doing with social media marketing data
Expressing satisfaction with social media marketing data
Whether or not social media marketing delivered results
Where we hope to achieve more in the future with social media
Picking the most effective social media marketing channels
MODERN MARKETERS
Feeling The Social Relationship
Before you can create great data visualisation, you need data worthy of visualising—download our free eBook:
Social Media Today
To find out how marketers work with social media technology, SOCIAL MEDIA TODAY and ORACLE MARKETING CLOUD created a survey that asked 175 marketers about goals, roles, and channels. These are those findings. No names were changed to protect the innocent. Metrics and numbers do not reflect hidden agendas of those surveyed. No social networks were harmed in the making of this infographic.
Copyright © 2015 Oracle and/or its affiliates. All rights reserved.
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