Market SurveyExpansion through Micro-Banking Offices
• What is it? • Why do we need it?• Who are our target respondents?• How many do we need to interview?• How do we do interviewing?• How do we process the responses?
• What is it? – Micro-banking Office Market Survey
• Why do we need it?– To determine the various banking services needed
by residents in the target area– To estimate size of different market segments such
as OFW families, farming families, – To estimate potential micro loan clients and micro
depositors– To ascertain socio-economic status of households
through poverty self-assessment
• Who are our target respondents?– The bank should determine the target respondents’
age and where they are located (i.e. municipality, barangay)
• How many do we need to interview?– At least 50 randomly selected respondents
• How do we do interviewing?– Organize group of interviewers
• How do we process the responses?– Responses will be tabulated, summarized
and analyzed to be used to determine potential services
– Template included in the CD
• Respondent’s Personal Profile• Income Sources of the Respondent• Income Sources of the Household• Loans• Savings• Micro-insurance• Mobile Phone Banking• Payment Center• Access to Bank• Poverty Self-assessment
1. Walk through the questionnaire2. Practice reading3. Mock interviewing4. Hands-on-Practice with Clients
• Total Number of Respondents: 100• Period of Survey: 2011 Nov 15 - Dec 15• Location of Survey: Municipalities of X and Y
12 barangays
• Gender distribution- Pre-dominantly female (69%)
• Age- Median age of 30- Younger age group (18-24) make up
2.94%- Over 60 make up 9.80%
• Civil Status- Majority (70%) are married
Number %
No job/ no source of livelihood
30 30%
Local employment 8 8%
Overseas employment 30 30%
Business (non-farm) 10 10%
Farming 20 20%
Practice of professsion 2 2%
Total 100 100%
Number %
No job/ no source of livelihood 0 0%
Local employment 38 38%
Overseas employment
20 20%
Business (non-farm) 10 10%
Farming 20 20%
Practice of professsion 12 12%
Total 100 100%
• 88.10% of the respondents availed of a loan in the last 12 months.
POINTS TO CONSIDER Is the market exposed to credit? Is the
demand manifested in loan availments for the past 12 months?
POINTS TO CONSIDER Who are the existing credit providers in the area? (Knowing your competitors)
Credit Sources Approached Borrowed from Current Loan
Family/ Relatives 0
Friends/Neighbors 0
Commercial/ Thrift Bank 8
Rural Bank (Gold, ABC, 123) 20
NGO/ Foundation 90 45 4
Cooperatives 18
Lending Investors 10
Pawnshop 10 1
Informal lenders/ Bombays/ 78
• NGOs, to include CARD and TSPI, aggressively sell their credit products to 90% of the respondents
• 50% of those approached by NGOs actually applied and were granted a loan
• Only 10% of those who availed currently have a loan
Likely Purpose of Loans
Initial business capital (non-farm) Emergency (hospitalization)
Additional working capital for business
20% House repairs and/or improvements
10%
Finance farming activities 10% House and/or lot acquisition
Purchase of business/ farm equipments
2% Acquisition of appliances/ personal gadgets
Purchase of vehicles 6% Household consumption
Education expenses 1% Pay another loan
• Top three purposes that respondents would likely borrow for include additional working capital (20%), house repairs and improvements (10%), and finance farming activities (10%)
Where they keep their savings
Commercial Bank 4
Rural Bank 6
NGO 10
Cooperatives 10
ROSCAs or Paluwagan
At home 70
• All respondents set aside money for savings• Majority 70% keep their savings at home• Of the 10 respondents with savings account in a
bank, they all have ATM accounts • Affordable initial deposit PhP 100 (98%)
What type of savings account
None
Savings deposit
Time deposit
ATM account 10
Checking account
Insurance Products
Life 63
Accident 17
Health/ Hospitalization 10
Property
• Only 1 respondent has an insurance for himself, a life insurance which he bought through an insurance agent
• If an insurance product is easily available, 90% will likely buy for themselves, mostly life (70%)
Insurance Products
Life 63
Accident 17
Health/ Hospitalization
10
Property
• All do not have an insurance for his family• If an insurance product is easily available, 90%
will likely buy for themselves, mostly life (70%)
• 50% of the respondents have their own cellphone• An average of 5 members of their household have a
cellphone• They are mostly subscribers of Globe (60%)
Network Subscription
Globe 60%
Touch Mobile TM 10%
Smart 20%
Talk and Text 10%
Red Mobile
Sun Cellular
• Only 2 respondents have used Smart Money for remittance.
• 50% will be interested to use their cellphone for sending or receiving money
Mobile Phone Financial Transactions
Send or receive money 50%
Pay loan
Send savings deposit to bank 10%
Pay utilities 40%
• 40% of the respondents used some services of a payment center
• Remittance (60%) and pay utilities (30%) comprise most of transactions done in a payment center.
Payment Center Transactions
Send or receive money 60%
Pay utilities 30%
Pay loans
Premiums for SSS, GSIS, Philhealth 10%
• Average of 45 minutes to go to the nearest bank• 90% are interested to use the services of a rural bank if
available in the area• Loans(60%) and deposit (30%) services are needed the
most
Banking services
Loans 60%
Deposits 30%
Micro-insurance 5%
Bills payment 4%
Send and receive money
ATM 1%
• 80% of the respondents consider themselves to be poor
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