# JUNE 2014
ALTARE A COGEDIM AT SIEC,
STAND D7
magazine by ALTAREA COGEDIM
IMAGESParis Boulevard Macdonald323,000 ft² of shops
right in Paris
P.06
360°In France and abroadoverview on main developments
for our shopping centers
P.08
BRANDSCarrefour at QWARTZThe manager of Carrefour
sheds light on the innovative
concepts developed in the store
P.13
a unique shopping experience in the heart
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P.03
QWARTZof Greater Paris
02
“QWARTZ IS ALREADY A SUCCESS WITH OUR CLIENTS: THE CENTER
HAS WELCOMED ONE MILLION VISITORS WITHIN ONE MONTH
AFTER OPENING.”
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With the QWARTZ regional shopping center, which recently opened its doors in Villeneuve-la-Garenne in the Hauts-de-Seine
department (92), the Anglo-saxon age-old saying “location, location, location” has never been so appropriate. The center is
located at the intersection of the A86 freeway
and the banks of the Seine (which sees
monthly traffi c of 6 million vehicles), across
from the Quai des Marques and the Ile-Saint-
Denis. And there’s no doubt, nothing beats a
great location, attractive to the brands fi rst,
and then the clients.
At QWARTZ, our customers will enjoy the
130,000 ft² (12,000m²) Carrefour hypermarket
and the fi rst “fashion duo” of its kind in France,
which brings together Primark and Marks &
Spencer over a surface area of 108,000 ft²
(10,000m²). In addition to these prime
retailers, the center will feature Pull&Bear,
H&M, Zara, Bershka and many other shops
covering over 925,000 ft² (86,000m²) on the
banks of the Seine.
But the QWARTZ experience goes evenfurther. By integrating digital technology into
its purchasing process, Altarea Cogedim has
reinvented shopping in an exceptional setting.
As the fi rst multi-channel property company,
we have designed unique on-site services to
offer visitors a connected experience
(e-commerce campus).
With a 100% take-up rate even before opening,
QWARTZ perfectly refl ects the talent of Altarea
Cogedim’s sales teams, who put all their
expertise into making this shopping center an
entirely new kind of retail setting. Right after opening, the first connected regional shopping center was already a success: QWARTZ has welcomed one million visitors within one month!
QWARTZ is a perfect illustration of the powerful
projects we design in Paris and the provinces in
prime locations coupled with competitive
innovations. Several important programs are
currently undergoing: Paris Boulevard
Macdonald, the commercial launch of
Promenade de Flandre - Roncq, the upcoming
opening of Toulon-La Valette,...
Design and production: (COBR002)Photo credits: Altarea Cogedim, Didier Cocatrix, Raphaël Dautigny, Fotolia,Getty images, Thinkstock, Zorg, RR. Non-binding document subject to modifi cations. June 2014.
EDITO
RIAL
FRÉDÉRIC LALOUM //Senior Executive Vice-President of Altarea Commerce
03
QWARTZa unique shopping experience in the heart of Greater Paris
The QWARTZ regional shopping center opened its doors in April in Villeneuve-la-Garenne, in the Hauts-de-Seine department (92). By combining prime retailers and unique digital services, Altarea Cogedim has reinvented retail in this new 925,000-ft² (86,000-m²) shopping center.
HEADING IMAGES 360° BRANDS
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04HE
ADIN
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925,000 ft2 OF FLOOR SPACE
1 millionINHABITANTS IN THE CATCHMENT AREA
Boasting a wealth of innovative concepts, the
QWARTZ regional shopping
center is located in the
Hauts-de-Seine department
(92), 15 minutes from both
La Défense and Paris. The
concept provides a one-of-a-
kind offering in the heart
of Greater Paris. Altarea
Cogedim has designed this
new-generation shopping
center to meet consumers’
current needs while staying
a step ahead of their future
demands. Having become
the fi rst multi-channel
property company following
the takeover of Rue du
Commerce in 2011, we have
reinvented the shopping
experience by combining
leading national and
international retailers
with unique digital services.
Brick-and-mortar shops
intermingle with e-commerce
in an exceptional setting,
with a spotlight on numerous
innovations: an e-commerce
campus, an experience store,
a digital purchasing process
featuring artwork and fun
activities, and much more.
QWARTZ is dedicated to shopping, inviting visitors to take advantage of a premium retail and entertainment offering. The regional shopping
center showcases a retail
duo from across the English
Channel, Marks & Spencer
and Primark, which share
108,000 ft² (10,000m²) over
two fl oors. Alongside these
stores, paired together
for the fi rst time in France,
QWARTZ is home to a total
of 165 retailers (including
15 medium-sized stores)
spanning 925,000 ft²
(86,000m²) to meet visitors’
every need:
in men’s, women’s and
children’s fashion,
including a 22,000-ft²
(2,000-m²) H&M store;
home decoration, beauty
and entertainment;
specializing in food service
and entertainment,
including a 130,000-ft²
(12,000-m²) Carrefour
hypermarket;
of services (telephone,
optician, pharmacy, etc.).
A BRAND NEW SHOPPING EXPERIENCE
M&S AND PRIMARK: THE FIRST “FASHION DUO” OF ITS KIND IN FRANCE AS OF TODAY
Central showcase windows: promoting our brands’ products.
05HEADING IMAGES 360° BRANDS
“QWARTZ IS AMAZING WITH ITS CONNECTED SHOPPING CENTER CONCEPT THAT REALLY LIVES UP TO ITS PROMISES. NOT TO MENTION THE INCREDIBLE STORES, INCLUDING PRIMARK AND MARKS & SPENCER.” Chloé, fashion blogger
“THIS SHOPPING CENTER IS UNBELIEVABLE! NOT ONLY ARE THERE FANTASTIC STORES, BUT IT ALSO FEATURES A NUMBER OF DIGITAL ACTIVITIES DIRECTLY INTEGRATED INTO THE PURCHASING PROCESS.” Lilou, fashion blogger
Open terraces overlooking the Seine.
QWARTZ & CO, AN ORIGINAL CONCEPTThe QWARTZ shopping center is a living product that is constantly changing to better meet its customers’ needs and refresh its offering. The original concept of
QWARTZ & Co, the fi rst
experience store located in
a shopping center, features
a connected space
designed and equipped
to create turnkey pop-up
shops ranging between
430 and 2,200 ft² (40 and
200m²). At its opening
in April, QWARTZ & Co
welcomed three different
types of brands to this space:
friendly, fair-trade
sneakers;
streetwear brand;
dedicated to innovation.
06
IMAG
ESPARIS BOULEVARD MACDONALD
07HEADING IMAGES 360° BRANDS
323,000 ft² of shops right in Paris. Calling all shoppers! With shops lining a 2,000-foot (600-meter) long stretch right in
Paris over a total surface area of 323,000 ft² (30,000m²), the Paris Boulevard Macdonald
project has what it takes to appeal to
retailers and customers alike. Developed
in partnership with Caisse des Dépôts,
Paris Boulevard Macdonald aims to become
a Parisian living space devoted to retail
and entertainment. Accessible by public
transport, the site will provide in 2015 unique
opportunities to attract leading retailers
in large-format stores, right in Paris.
2,000 ft (600 METERS) ROW OF SHOPS RIGHT IN PARIS
TOTAL AREA
323,000 ft2(30,000 M2)
View of the UGC Front.
08
I N O P E R AT I O N Overview of the main developments for our shopping centers in operation, under construction and undergoing extensions, both in France and abroad.
LE DUE TORRI brings together shopping and healthcare
Due Torri in Stezzano welcomes the first Italian healthcare facility located in a shopping center. We owe this initiative to the collaboration
established between San Donato hospital, Italy’s
largest healthcare group, and the Due Torri
shopping center operated by Altarea Cogedim.
Covering over 11,000 ft² (1,000m²), Corpore
Sano – Smart Clinic features 11 high-tech clinics,
an area providing MRI, traditional radiology and
ultrasound services, along with a gym and four
physical therapy rooms. With this modern and
innovative concept, Altarea Cogedim offers its
customers the opportunity to rediscover the
center, which features a wide selection of shops,
quality products and entertainment all in one
place, and now the best healthcare services!
Lease [email protected]
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Catchment area
883,000INHABITANTS
Surface area
ft² GLA (42,000 M2)RETAIL SPACE
2,400PARKING SPACES
Surface area
710,000 ft² GLA (67,000 M2)
3,000PARKING SPACES
With the fi rst phase of extension work recently completed, the
Jas-de-Bouffan shopping center
in Aix-en-Provence has already
seen the arrival of new retailers
such as Promod, Swarovski,
Devred, Yves Rocher and more.
Designed by Cimaise Architectes,
the operation will double the amount
of retail space. Once fi nished,
Jas-de-Bouffan will include a
108,000 ft² (10,000m²) Géant Casino
superstore, a medium-sized store,
some 65 shops, a food court and
a parking lot with approximately
1,700 spaces.
JAS DE BOUFFAN appealing to retailers
CAP3000 terraces by the sea
The 16,000 ft² (1,500m²) terrace at Cap3000, inaugurated in late March, brings together a number of restaurants accessible from inside or outside the shopping center. Opening hours are equally generous: from
breakfast to dinner Monday to Saturday
and lunch on Sunday. The food court is now
attracting a new clientele, professionals who
come after work for drinks or an evening
meal and families for Sunday lunch.
Cap3000 has begun its makeover!
Property leasing [email protected]
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09HEADING IMAGES 360° BRANDS
Property leasing [email protected]
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10
ORANGE LES VIGNES it’s all about trust
SANT CUGAT (BARCELONA)a prime retail mix!
Catchment area
1.7 millionINHABITANTS
Surface area
538,000 ft2 GLA (50,000 M2) RETAIL SPACE
2,500PARKING SPACES
I N O P E R AT I O N
Over the past several years, our group has been developing its management business for third parties. This service may be offered
to shopping center owners that
have specifi cally sought out the
expertise of Altarea Cogedim.
After Toulouse Saint-Georges in
2010, Orange Les Vignes, a Retail
Park owned by Commerz Real is
now managed by Altarea Cogedim.
This is excellent proof of the trust
they have placed in us!
Property leasing [email protected]
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Lease [email protected]
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Sant Cugat covers nearly 538,000 ft² (50,000m²) near Barcelona, in Catalonia. This retail and entertainment center features
a multiplex cinema, 100 shops over two
fl oors and a 237,000 ft² (22,000m²) Eroski
hypermarket also on two levels. In addition,
Sant Cugat includes nearly 10 food court
restaurants for visitors to enjoy. Sephora and Décimas will soon join the recently implanted Springfi eld, along to the many
retailers that already have a location at
the shopping center: Media Markt, Zara,
Stradivarius, Bershka, Massimo Dutti,
Oysho, Zara Home, Pull&Bear, Benetton,
Levi’s, Imaginarium, Foot Locker, Mango,
Tous, Women’s Secret, Yelmo Cineplex,
McDonald’s, Calzedonia, and more.
11
The Hunaudières Family Village®
in Ruaudin near Le Mans is expanding
to boost its retail offering and enhance
its warm, friendly atmosphere. Once
completed, the new shopping center,
located in the middle of a catchment
area of 350,000 inhabitants, will
include an Auchan hypermarket,six medium-sized stores and 50 shops
and restaurants. The project will bring
the center to a total 645,000 ft2
(60,000m2) surface area. Numerous
retailers have already signed leases.
RUAUDIN LE MANS SUDis growing!
U N D E R E X T E N S I O N
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U N D E R D E V E L O P M E N T
Lease [email protected]
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Catchment area
INHABITANTS
Net fl oor area
ft2
(60,000 M2 SHON)
2,000PARKING SPACES
CDACAUTHORIZED
Lease contact [email protected]
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PROMENADE DE FLANDRE - RONCQ a major cross-border project
Located right near the Belgian border along Highway A22, Promenade de Flandre is a cross-border project. Architect
Jean-Michel Wilmotte designed this project at
an emblematic site in the heart of a catchment
area of 2,000,000 inhabitants. Promenade
de Flandre, developed in partnership with
Immochan, will benefi t from a highly active retail
environment driven by the Auchan hypermarket.
Surface area
549,000 ft2
(51,000 M2)
60SHOPS AND STANDS
2SPECIALIZED DEPARTMENT STORES
TOULON-LA VALETTE 549,000 ft2 (51,000m2) of outdoor shopping and leisure
Since its creation, the Group has developed innovative shopping centers that combine retail and entertainment. This original
model has proven a success, especially
at Toulon-La Valette, where work on the
L’Avenue 83 center has begun. And the
retailers that have joined the adventure
couldn’t be happier! The 549,000-ft²
(51,000-m²) shopping and entertainment
center designed by Wilmotte & Associés
will host a 16-screen Pathé-Gaumont
multiplex cinema, two department stores,
a dozen medium-sized stores, 60 boutiques
and kiosks, a food court, a fi tness center
and a kids’ area.
Lease [email protected]
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U N D E R C O N S T R U C T I O N
13
Altarea Cogedim group welcomes the fi nest brands to its shopping centers. Take an up-close look at what’s been going on with our retailers.
HEADING IMAGES 360° BRANDS
The QWARTZ regional shopping center opened in Villeneuve-la-Garenne (92) last April. Why did Carrefour choose this center?For us, QWARTZ is an opportunity
to open a new store in the of Hauts-de-
Seine department, in a prime location
close to Paris. The positioning of this
new shopping center, focused on the
future and new technologies, is per-
fectly in line with Carrefour’s aspira-
tions. Being part of this project makes
it possible for us to develop
innovative concepts that make life
easier for customers while offering
them a new shopping experience.
Could you explain these innovations?Our QWARTZ hypermarket is innova-
tive and connected. It offers a number
of digital innovations: “C-où”, a mobile
app to help visitors prepare their
shopping list and navigate effi ciently
through the different departments,
as well as touch-free checkout, digital
terminals for information and tips,
etc. We have also created an authentic
farmers market for fresh products,
a tapas bar and a corner with sushi.
This was all created in a sales space
featuring a contemporary and wel-
coming design.
What have been the initial reactions?The feedback we receive from
customers has been excellent. They
appreciate the quality of the offer
and the purchase comfort this new
hypermarket offers. In the fi rst three
weeks, the store has welcomed more
than 120,000 customers. The website
recorded 58,000 visits in addition to
7,000 requests for customer rewards
cards. I have never seen such enthusi-
asm in 20 years!
SYLVAIN BELKHITER//Manager of Carrefour QWARTZ
GUESTSpotlight on Carrefour
14
SANDRO & MAJE come to Bercy Village (Paris)
Next to Sandro, the women’s prêt-à-porter brand Maje has just opened its doors in Bercy Village, the fi rst retail-
entertainment concept
in France. Attracting close to
14 million visitors each year,
Bercy Village is located in
the heart of Paris.
Bercy VillageParis
4.463million inhabitants in the catchment area
3,000parking spaces
////////////////////////////////More information online
www.bercyvillage.com
TOMMY’S DINER opens its doors at Carré de Soie (Lyon)
Located in the heart of a world-class catchment area, near Lyon, Carré de Soie combines retail and entertainment. Tommy’s Diner very
recently came to the center and already serves 400 to 600 meals a day!
More information onlinewww.carredesoie.com
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Carré de Soie Lyon
1.159million inhabitants in the catchment area
2,000parking spaces
15HEADING IMAGES 360° BRANDS
FASHION in the spotlight at Aubergenville
La Halle, Kiabi and Gemo have rolled out their new concept at the Aubergenville Family Village®, anticipating the center’s transformation in which
Marques Avenue will provide a complementary
retail offering.
CINÉMA CGR gets the big picture at Pau-Lescar
The CGR group is moving ahead with its development. After opening two sites in Pau,it currently plans to open
a nine-screen complex at
the Pau-Lescar - Quartier
Libre shopping center
by the end of 2015.
450,000 moviegoers are
expected to fi ll its 43,000 ft²
(4,000m²) dedicated to
entertainment!
More information onlinewww.quartierlibre-lescar.fr
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BABOU prices couldn’t be lower in Mulhouse!
Discount specialist Babou is the answer for the entire family. Clothing,
shoes, lingerie, home
linens, home decorating
and accessories… prices
couldn’t be lower on
everything you need at
the Porte Jeune shopping
center in Mulhouse!
////////////////////////////////More information online
www.portejeune.com
Quartier LibrePau-Lescar
280,000inhabitants in the first catchment area
1,150parking spaces
Porte JeuneMulhouse
440,000inhabitants in the catchment area
600parking spaces
Family Village®
Aubergenville
322,810 inhabitants in the first catchment area
1,150parking spaces
NET FLOOR AREA OF 549,000 FT² (51,000 m²) AT THE HEART OF ONE OF SOUTHERN FRANCE’S MOST POWERFUL RETAIL OFFERINGS
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Opening: 2015
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