magazine by ALTAREA COGEDIM · magazine by ALTAREA COGEDIM ... intermingle with e-commerce in an...

# JUNE 2014

ALTARE A COGEDIM AT SIEC,

STAND D7

magazine by ALTAREA COGEDIM

IMAGESParis Boulevard Macdonald323,000 ft² of shops

right in Paris

P.06

360°In France and abroadoverview on main developments

for our shopping centers

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BRANDSCarrefour at QWARTZThe manager of Carrefour

sheds light on the innovative

concepts developed in the store

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a unique shopping experience in the heart

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QWARTZof Greater Paris

02

“QWARTZ IS ALREADY A SUCCESS WITH OUR CLIENTS: THE CENTER

HAS WELCOMED ONE MILLION VISITORS WITHIN ONE MONTH

AFTER OPENING.”

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With the QWARTZ regional shopping center, which recently opened its doors in Villeneuve-la-Garenne in the Hauts-de-Seine

department (92), the Anglo-saxon age-old saying “location, location, location” has never been so appropriate. The center is

located at the intersection of the A86 freeway

and the banks of the Seine (which sees

monthly traffi c of 6 million vehicles), across

from the Quai des Marques and the Ile-Saint-

Denis. And there’s no doubt, nothing beats a

great location, attractive to the brands fi rst,

and then the clients.

At QWARTZ, our customers will enjoy the

130,000 ft² (12,000m²) Carrefour hypermarket

and the fi rst “fashion duo” of its kind in France,

which brings together Primark and Marks &

Spencer over a surface area of 108,000 ft²

(10,000m²). In addition to these prime

retailers, the center will feature Pull&Bear,

H&M, Zara, Bershka and many other shops

covering over 925,000 ft² (86,000m²) on the

banks of the Seine.

But the QWARTZ experience goes evenfurther. By integrating digital technology into

its purchasing process, Altarea Cogedim has

reinvented shopping in an exceptional setting.

As the fi rst multi-channel property company,

we have designed unique on-site services to

offer visitors a connected experience

(e-commerce campus).

With a 100% take-up rate even before opening,

QWARTZ perfectly refl ects the talent of Altarea

Cogedim’s sales teams, who put all their

expertise into making this shopping center an

entirely new kind of retail setting. Right after opening, the first connected regional shopping center was already a success: QWARTZ has welcomed one million visitors within one month!

QWARTZ is a perfect illustration of the powerful

projects we design in Paris and the provinces in

prime locations coupled with competitive

innovations. Several important programs are

currently undergoing: Paris Boulevard

Macdonald, the commercial launch of

Promenade de Flandre - Roncq, the upcoming

opening of Toulon-La Valette,...

Design and production: (COBR002)Photo credits: Altarea Cogedim, Didier Cocatrix, Raphaël Dautigny, Fotolia,Getty images, Thinkstock, Zorg, RR. Non-binding document subject to modifi cations. June 2014.

EDITO

RIAL

FRÉDÉRIC LALOUM //Senior Executive Vice-President of Altarea Commerce

03

QWARTZa unique shopping experience in the heart of Greater Paris

The QWARTZ regional shopping center opened its doors in April in Villeneuve-la-Garenne, in the Hauts-de-Seine department (92). By combining prime retailers and unique digital services, Altarea Cogedim has reinvented retail in this new 925,000-ft² (86,000-m²) shopping center.

HEADING IMAGES 360° BRANDS

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925,000 ft2 OF FLOOR SPACE

1 millionINHABITANTS IN THE CATCHMENT AREA

Boasting a wealth of innovative concepts, the

QWARTZ regional shopping

center is located in the

Hauts-de-Seine department

(92), 15 minutes from both

La Défense and Paris. The

concept provides a one-of-a-

kind offering in the heart

of Greater Paris. Altarea

Cogedim has designed this

new-generation shopping

center to meet consumers’

current needs while staying

a step ahead of their future

demands. Having become

the fi rst multi-channel

property company following

the takeover of Rue du

Commerce in 2011, we have

reinvented the shopping

experience by combining

leading national and

international retailers

with unique digital services.

Brick-and-mortar shops

intermingle with e-commerce

in an exceptional setting,

with a spotlight on numerous

innovations: an e-commerce

campus, an experience store,

a digital purchasing process

featuring artwork and fun

activities, and much more.

QWARTZ is dedicated to shopping, inviting visitors to take advantage of a premium retail and entertainment offering. The regional shopping

center showcases a retail

duo from across the English

Channel, Marks & Spencer

and Primark, which share

108,000 ft² (10,000m²) over

two fl oors. Alongside these

stores, paired together

for the fi rst time in France,

QWARTZ is home to a total

of 165 retailers (including

15 medium-sized stores)

spanning 925,000 ft²

(86,000m²) to meet visitors’

every need:

in men’s, women’s and

children’s fashion,

including a 22,000-ft²

(2,000-m²) H&M store;

home decoration, beauty

and entertainment;

specializing in food service

and entertainment,

including a 130,000-ft²

(12,000-m²) Carrefour

hypermarket;

of services (telephone,

optician, pharmacy, etc.).

A BRAND NEW SHOPPING EXPERIENCE

M&S AND PRIMARK: THE FIRST “FASHION DUO” OF ITS KIND IN FRANCE AS OF TODAY

Central showcase windows: promoting our brands’ products.

05HEADING IMAGES 360° BRANDS

“QWARTZ IS AMAZING WITH ITS CONNECTED SHOPPING CENTER CONCEPT THAT REALLY LIVES UP TO ITS PROMISES. NOT TO MENTION THE INCREDIBLE STORES, INCLUDING PRIMARK AND MARKS & SPENCER.” Chloé, fashion blogger

“THIS SHOPPING CENTER IS UNBELIEVABLE! NOT ONLY ARE THERE FANTASTIC STORES, BUT IT ALSO FEATURES A NUMBER OF DIGITAL ACTIVITIES DIRECTLY INTEGRATED INTO THE PURCHASING PROCESS.” Lilou, fashion blogger

Open terraces overlooking the Seine.

QWARTZ & CO, AN ORIGINAL CONCEPTThe QWARTZ shopping center is a living product that is constantly changing to better meet its customers’ needs and refresh its offering. The original concept of

QWARTZ & Co, the fi rst

experience store located in

a shopping center, features

a connected space

designed and equipped

to create turnkey pop-up

shops ranging between

430 and 2,200 ft² (40 and

200m²). At its opening

in April, QWARTZ & Co

welcomed three different

types of brands to this space:

friendly, fair-trade

sneakers;

streetwear brand;

dedicated to innovation.

06

IMAG

ESPARIS BOULEVARD MACDONALD


323,000 ft² of shops right in Paris. Calling all shoppers! With shops lining a 2,000-foot (600-meter) long stretch right in

Paris over a total surface area of 323,000 ft² (30,000m²), the Paris Boulevard Macdonald

project has what it takes to appeal to

retailers and customers alike. Developed

in partnership with Caisse des Dépôts,

Paris Boulevard Macdonald aims to become

a Parisian living space devoted to retail

and entertainment. Accessible by public

transport, the site will provide in 2015 unique

opportunities to attract leading retailers

in large-format stores, right in Paris.

2,000 ft (600 METERS) ROW OF SHOPS RIGHT IN PARIS

TOTAL AREA

323,000 ft2(30,000 M2)

View of the UGC Front.

08

I N O P E R AT I O N Overview of the main developments for our shopping centers in operation, under construction and undergoing extensions, both in France and abroad.

LE DUE TORRI brings together shopping and healthcare

Due Torri in Stezzano welcomes the first Italian healthcare facility located in a shopping center. We owe this initiative to the collaboration

established between San Donato hospital, Italy’s

largest healthcare group, and the Due Torri

shopping center operated by Altarea Cogedim.

Covering over 11,000 ft² (1,000m²), Corpore

Sano – Smart Clinic features 11 high-tech clinics,

an area providing MRI, traditional radiology and

ultrasound services, along with a gym and four

physical therapy rooms. With this modern and

innovative concept, Altarea Cogedim offers its

customers the opportunity to rediscover the

center, which features a wide selection of shops,

quality products and entertainment all in one

place, and now the best healthcare services!

Lease [email protected]

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Catchment area

883,000INHABITANTS

Surface area

ft² GLA (42,000 M2)RETAIL SPACE

2,400PARKING SPACES

Surface area

710,000 ft² GLA (67,000 M2)

3,000PARKING SPACES

With the fi rst phase of extension work recently completed, the

Jas-de-Bouffan shopping center

in Aix-en-Provence has already

seen the arrival of new retailers

such as Promod, Swarovski,

Devred, Yves Rocher and more.

Designed by Cimaise Architectes,

the operation will double the amount

of retail space. Once fi nished,

Jas-de-Bouffan will include a

108,000 ft² (10,000m²) Géant Casino

superstore, a medium-sized store,

some 65 shops, a food court and

a parking lot with approximately

1,700 spaces.

JAS DE BOUFFAN appealing to retailers

CAP3000 terraces by the sea

The 16,000 ft² (1,500m²) terrace at Cap3000, inaugurated in late March, brings together a number of restaurants accessible from inside or outside the shopping center. Opening hours are equally generous: from

breakfast to dinner Monday to Saturday

and lunch on Sunday. The food court is now

attracting a new clientele, professionals who

come after work for drinks or an evening

meal and families for Sunday lunch.

Cap3000 has begun its makeover!

Property leasing [email protected]

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ORANGE LES VIGNES it’s all about trust

SANT CUGAT (BARCELONA)a prime retail mix!

Catchment area

1.7 millionINHABITANTS

Surface area

538,000 ft2 GLA (50,000 M2) RETAIL SPACE

2,500PARKING SPACES

I N O P E R AT I O N

Over the past several years, our group has been developing its management business for third parties. This service may be offered

to shopping center owners that

have specifi cally sought out the

expertise of Altarea Cogedim.

After Toulouse Saint-Georges in

2010, Orange Les Vignes, a Retail

Park owned by Commerz Real is

now managed by Altarea Cogedim.

This is excellent proof of the trust

they have placed in us!


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Sant Cugat covers nearly 538,000 ft² (50,000m²) near Barcelona, in Catalonia. This retail and entertainment center features

a multiplex cinema, 100 shops over two

fl oors and a 237,000 ft² (22,000m²) Eroski

hypermarket also on two levels. In addition,

Sant Cugat includes nearly 10 food court

restaurants for visitors to enjoy. Sephora and Décimas will soon join the recently implanted Springfi eld, along to the many

retailers that already have a location at

the shopping center: Media Markt, Zara,

Stradivarius, Bershka, Massimo Dutti,

Oysho, Zara Home, Pull&Bear, Benetton,

Levi’s, Imaginarium, Foot Locker, Mango,

Tous, Women’s Secret, Yelmo Cineplex,

McDonald’s, Calzedonia, and more.

11

The Hunaudières Family Village®

in Ruaudin near Le Mans is expanding

to boost its retail offering and enhance

its warm, friendly atmosphere. Once

completed, the new shopping center,

located in the middle of a catchment

area of 350,000 inhabitants, will

include an Auchan hypermarket,six medium-sized stores and 50 shops

and restaurants. The project will bring

the center to a total 645,000 ft2

(60,000m2) surface area. Numerous

retailers have already signed leases.

RUAUDIN LE MANS SUDis growing!

U N D E R E X T E N S I O N


U N D E R D E V E L O P M E N T


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Catchment area

INHABITANTS

Net fl oor area

ft2

(60,000 M2 SHON)

2,000PARKING SPACES

CDACAUTHORIZED

Lease contact [email protected]

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PROMENADE DE FLANDRE - RONCQ a major cross-border project

Located right near the Belgian border along Highway A22, Promenade de Flandre is a cross-border project. Architect

Jean-Michel Wilmotte designed this project at

an emblematic site in the heart of a catchment

area of 2,000,000 inhabitants. Promenade

de Flandre, developed in partnership with

Immochan, will benefi t from a highly active retail

environment driven by the Auchan hypermarket.

Surface area

549,000 ft2

(51,000 M2)

60SHOPS AND STANDS

2SPECIALIZED DEPARTMENT STORES

TOULON-LA VALETTE 549,000 ft2 (51,000m2) of outdoor shopping and leisure

Since its creation, the Group has developed innovative shopping centers that combine retail and entertainment. This original

model has proven a success, especially

at Toulon-La Valette, where work on the

L’Avenue 83 center has begun. And the

retailers that have joined the adventure

couldn’t be happier! The 549,000-ft²

(51,000-m²) shopping and entertainment

center designed by Wilmotte & Associés

will host a 16-screen Pathé-Gaumont

multiplex cinema, two department stores,

a dozen medium-sized stores, 60 boutiques

and kiosks, a food court, a fi tness center

and a kids’ area.


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U N D E R C O N S T R U C T I O N

13

Altarea Cogedim group welcomes the fi nest brands to its shopping centers. Take an up-close look at what’s been going on with our retailers.


The QWARTZ regional shopping center opened in Villeneuve-la-Garenne (92) last April. Why did Carrefour choose this center?For us, QWARTZ is an opportunity

to open a new store in the of Hauts-de-

Seine department, in a prime location

close to Paris. The positioning of this

new shopping center, focused on the

future and new technologies, is per-

fectly in line with Carrefour’s aspira-

tions. Being part of this project makes

it possible for us to develop

innovative concepts that make life

easier for customers while offering

them a new shopping experience.

Could you explain these innovations?Our QWARTZ hypermarket is innova-

tive and connected. It offers a number

of digital innovations: “C-où”, a mobile

app to help visitors prepare their

shopping list and navigate effi ciently

through the different departments,

as well as touch-free checkout, digital

terminals for information and tips,

etc. We have also created an authentic

farmers market for fresh products,

a tapas bar and a corner with sushi.

This was all created in a sales space

featuring a contemporary and wel-

coming design.

What have been the initial reactions?The feedback we receive from

customers has been excellent. They

appreciate the quality of the offer

and the purchase comfort this new

hypermarket offers. In the fi rst three

weeks, the store has welcomed more

than 120,000 customers. The website

recorded 58,000 visits in addition to

7,000 requests for customer rewards

cards. I have never seen such enthusi-

asm in 20 years!

SYLVAIN BELKHITER//Manager of Carrefour QWARTZ

GUESTSpotlight on Carrefour

14

SANDRO & MAJE come to Bercy Village (Paris)

Next to Sandro, the women’s prêt-à-porter brand Maje has just opened its doors in Bercy Village, the fi rst retail-

entertainment concept

in France. Attracting close to

14 million visitors each year,

Bercy Village is located in

the heart of Paris.

Bercy VillageParis

4.463million inhabitants in the catchment area

3,000parking spaces

////////////////////////////////More information online

www.bercyvillage.com

TOMMY’S DINER opens its doors at Carré de Soie (Lyon)

Located in the heart of a world-class catchment area, near Lyon, Carré de Soie combines retail and entertainment. Tommy’s Diner very

recently came to the center and already serves 400 to 600 meals a day!

More information onlinewww.carredesoie.com

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Carré de Soie Lyon

1.159million inhabitants in the catchment area

2,000parking spaces


FASHION in the spotlight at Aubergenville

La Halle, Kiabi and Gemo have rolled out their new concept at the Aubergenville Family Village®, anticipating the center’s transformation in which

Marques Avenue will provide a complementary

retail offering.

CINÉMA CGR gets the big picture at Pau-Lescar

The CGR group is moving ahead with its development. After opening two sites in Pau,it currently plans to open

a nine-screen complex at

the Pau-Lescar - Quartier

Libre shopping center

by the end of 2015.

450,000 moviegoers are

expected to fi ll its 43,000 ft²

(4,000m²) dedicated to

entertainment!

More information onlinewww.quartierlibre-lescar.fr

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BABOU prices couldn’t be lower in Mulhouse!

Discount specialist Babou is the answer for the entire family. Clothing,

shoes, lingerie, home

linens, home decorating

and accessories… prices

couldn’t be lower on

everything you need at

the Porte Jeune shopping

center in Mulhouse!

////////////////////////////////More information online

www.portejeune.com

Quartier LibrePau-Lescar

280,000inhabitants in the first catchment area

1,150parking spaces

Porte JeuneMulhouse

440,000inhabitants in the catchment area

600parking spaces

Family Village®

Aubergenville

322,810 inhabitants in the first catchment area

1,150parking spaces

NET FLOOR AREA OF 549,000 FT² (51,000 m²) AT THE HEART OF ONE OF SOUTHERN FRANCE’S MOST POWERFUL RETAIL OFFERINGS

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Opening: 2015

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