Lori Smith Vice President Business IntelligenceUniversal Technical InstituteChosen by Industry. Ready to Work.™
Business Intelligence Success
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. . . a set of methodologies,
processes, architectures, and
technologies that transform raw
data into meaningful and useful
information used to enable more
effective strategic, tactical, and
operational insights and
decision-making
Business Intelligence defined (Wikipedia):
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Lack of fundingBusiness requirements
not clearly defined
60% - 80% Failure Rate
➞ Lack of user
involvement/owners
hip
➞ No executive
sponsorship➞ Lack of planning
➞ Culture doesn’t value quantitative data
➞ Lack of data understanding
➞ Tackling too much
➞ Benefits not understood
➞ Too complicated
➞ Poor communication
➞ No definition of success
➞ “Forgetting the business”
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What business problem(s) are you solving?
Why BI?
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Define the Vision (Success)• KPIs are clearly defined and consistent across all functional areas
(i.e. the definition of a start is the same for marketing, admissions, operations, finance, etc.)
• All sources of critical data are documented, and there is a process to collect, transform and normalize the data from various sources, retaining historical data, in order to accommodate reporting and analytics.
• UTI’s “master data” is defined and managed so that there is only “one version of the truth”.
• Data marts exist to provide reporting and analytical capabilities for specific business processes and functional areas. These data marts are unioned together to create a comprehensive data warehouse.
• Users have access to, and are trained to use, various tools to access and analyze data.
• Business leaders can quickly identify and respond to business changes and opportunities and resources can be leveraged and allocated based on proactive, data driven decisions.
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Maturity Model
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Strategy
• Exec Support• Leadership• Technical
Expertise• Business
Champions
People
• Align• Deliver• Architect• Collaborate
Process
• Roadmap• Data
Warehouse• BI Applications• Optimization
Technology
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Initiative leader from the “business”, with strong business and data knowledge• Sole focus
Champions - worth their weight in gold!• BI Readiness – focus on data driven decisions
• Business/Data Analysts WERE the existing single version of the truth – get them on board early
• No “analysis” – dumping, scrubbing, compiling data
• They would validate (or refute) the “success” of the BI initiative.
Strong technical expertise to architect for the future• Continual progress
People “Keys to Success”
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Align and Deliver!
• Understand and ensure alignment with organizational strategic priorities
• Stay connected to your champions and senior leaders
Deliver often• Don’t wait for someone to ask – offer solutions• Deliver what they need, not necessarily what they ask for• Progress, not perfection
Process “Keys to Success”
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Collaboration vs RequirementsFocus on understanding . . . . •Discovery process• Troubleshooting process•Decision making process• Business process
Deliver solutions to support those processes, rather than building a list of requirements and delivering against those.
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Foundation
Architecture• Avoid more chaos – long term vision• Performance considerations
• Data• Accuracy/Completeness• Sanity – business rules
Information (not just data)• Dashboards• Ad hoc analysis• Information delivery
Technology “Keys to Success”
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BI ApplicationsAdoption is key
Keep it simple• Number of different applications/tools• Design• Understand what tools best suited to what purpose
Keep close to your business partners• What are they buying and implementing on their own?
Training, training and more training• Follow up; new features; power users (create own
visualizations)
Get creative
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Qlikview Dashboard as workflow tool
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Qlikview Dashboard as workflow tool
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Results• Employment outcomes • Focus in FY2012 resulted in improved workflows,
visibility, standardized metrics and employment rates• Marketing• Completely redefined how we measure marketing
effectiveness – improved accuracy/visibility• Predictive Model• In Feb 2013, cancelled contract with external vendor to
move to internal model (annual savings approx $200k)
• Other departments funded BI positions within IT• Growth from 2 to 7 team members since 2009• With the right information, can do more with less
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