Like, Tweet, Share, Follow: Social Media & the Job
Search
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WHAT WILL BE COVERED: Why Social Media? 4 Step Process: 1)
Defining Your Brand 2) Establishing Online Presences 3) Publishing
Yourself Get Out There! 4) Managing Your Online Reputation
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POWER OF SOCIAL MEDIA We dont have a choice on whether we do
social media, the question is how well do we do it? -- Eric
Qualman, Socialnomics Play video below:
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WHY USE SOCIAL MEDIA? 92% of companies say they use LinkedIn,
Facebook and/or Twitter to hire. Of those, 89% of them use LinkedIn
and 26% use Facebook 50% of recruiters say they can determine if
someone is a good fit for their company based on their social media
presence 1:6 Americans say social media helped them find work = 10s
of millions The number of recruiters successfully using social
media to hire increased from 58% to 73% the last three years Social
media makes networking EASIER due to its interactive nature Social
media allows you to demonstrate your personality, passions, and
uniqueness Having a positive social media presence makes it easier
for employers to find you!
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STEP 1: DEFINING YOUR BRAND
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DEFINING YOUR BRAND Your personal brand is what they believe
about you based on everything theyve ever seen or heard whether
good or bad, true or untrue. Barbara Findlay Schenck A brand is a
promise you make to employers about the value you can bring to them
Before you use social networking technologies, you must first
consider your personal brand
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PERSONAL BRANDING Personal branding is the art of communicating
what makes you unique What is your brand? (Yes, you already have
one!) Google yourself! (name, hometown) Ask your friends what word
they would describe you with. thats your brand too! What and who
are you following? You dont need to create your brand, you need to
manage your brand so that people see you they way YOU want them to
see you! Make sure your brand is represented accurately and
consistently Manage your reputation by taking charge of search
results Remember your brand is not just about you half of it is
about them Need to understand the needs of the target
organization
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WHATS THEIR BRAND? What is Oprahs brand?
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FINDING INFORMATION Steve Jobs?
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Mileys?
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PERSONAL BRANDING Self knowledge is key helps you stand out and
be unique Identify values Core values drive our behavior, help us
make better choices, feel confident with who we are, and motivate
us in our career Knowing your true values, purpose, and mission
make your job search easier! Also consider your passions,
interests, goals, objectives, accomplishments, knowledge, skills,
and abilities Building your brand and profiles requires use of
industry specific nouns and keywords Let your personality
shine!
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BRANDING STATEMENTS What is at the core of who you are? You are
in your element when People recognize your expertise in Other
people comment on your ability to What qualities set you apart?
What is the knowledge, experience, or skills you hold that may
interest your target? Example: Sitting at the intersection of
technology and business, I use my passion for communication to help
IT professionals in Fortune 100 companies express themselves in
ways that are understood by business people.
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STEP 2: POLISH YOUR ONLINE PRESENCE
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ESTABLISHING ONLINE PRESENCES Translate what you know about
yourself into concrete, powerful, online value statements Resumes
show qualifications social media shows your fit and motivation for
positions! Put it in writing before you put it online Personal
branding statement Personal tagline LinkedIn summary LinkedIn
heading Facebook bio Twitter bio
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LINKEDIN A combination of your resume, cover letter,
references, and portfolio A moving and living database of your
professional network and accomplishments Share relevant content
with all connections or just other members of a group Follow
companies, explore career paths, and search for jobs Why be on
Linkedin? >
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LINKEDIN Before you do anything else, build your profile! Be
yourself, expand beyond the resume; employers look for fit and
motivation Include a picture Profile Summary very important! Begin
with an action plan who are you? How can you help your industry or
career area solve a problem? What do you do best? What are your key
accomplishments? What role do you play in your organizations
success? What are you looking for exactly? Professional Headline
dont just include a current job title; describe who you are and
what your value is to an organization Use keywords throughout your
profile, but dont overdo it
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GETTING TO 500+ CONNECTIONS Add everyone youve ever met in
person immediately after you meet them Add ex-coworkers and alumni;
use LinkedIns alumni tool: www.linkedin.com/alumni
www.linkedin.com/alumni Join groups, add group members you admire
Add recruiters - they never say no Avoid keyword stuffing Give just
enough information so people see your value Personalize your
invitation to connect!
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TWITTER Same profile pic as Facebook Professional handle Bio
what are you tweeting about? Follow companies, organizations,
people you admire and recruiters Identify relevant hashtags and
chats Twitter: Supercharged Networking>
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OPTIMIZING TWITTER FOR JOB SEARCH Dont protect your tweets Have
a customized background for your profile Have at least 20 tweets
under your belt before you try reaching out Tweet articles and
share information relevant to your audience and industry Follow
companies, recruiters, industry leaders, career centers, job
posters (i.e. @TweetMyJobs) Search hashtags relevant to job
searching (i.e. #jobs, #jobsearch, #careers)
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FACEBOOK Profile picture of just YOU Make some parts of your
About Me public - work experience, education, clubs and
organizations Set privacy controls for anything you dont want
employers to see Disable the ability for people to tag you in
pictures and videos Clean up past posts Best for interacting on a
more personal level with contacts most referrals come from here Add
campus events that you attend Follow company pages, professional
groups, and career sites
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STEP 3: PUBLISH YOURSELF
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TIPS FOR ONLINE NETWORKING Hiring managers ultimately are
looking to answer these three questions: Can you do the job? Do I
like you? Are you motivated? Dont spam, shout, beg, or be a troll
Dont add someone to your network without an explanation Share your
voice practice it so it gets easier Dont be generic, add value to
the conversation Be genuine your authentic self, show personality
Keep interactions positive Be proactive, reach out, and interact Be
respectful of others time get to the point
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REACHING OUT TO EMPLOYERS 1. Find companies, people, and
opportunities you want to follow Be specific, also identity who you
need to network with 2. Get to know what the company and/or contact
cares about and considers relevant do your research! Get noticed by
reading industry news, following social media outlets, and
understanding how YOU can add value Find ways to show you can
relate to the person/organization; what do you have in common? 3.
Track down someone who is willing to give you time for an
informational interview Identify low stakes individuals to talk
about what it is really like working there, invite these people to
your networks 4. Start interacting with people who have the power
to hire you Now you have information, make a good impression
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WHAT TO SAY? Share, comment on an industry related article you
read Ask a question to the audience Share a quote you found
relevant or inspiring Post pictures of yourself participating in a
hobby or professional event Give advice to someone else Share
insights, opinions, frustrations (keep it professional!) Retweet or
share someone elses post Give updates on your job search Tell
people what you are looking for
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TIPS FOR WRITING Write in first person Make sure more permanent
info is polished, such at your LinkedIn profile and Twitter bio
Shorter lifespan posts are less rigid, okay to be more informal and
the occasional typo is okay Be brief get to the point Include
pictures Dont sell, yell, or troll
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YOUR DAILY SOCIAL MEDIA 20-MINUTE RITUAL LinkedIn Update your
status Comment on one other persons update Post to one
industry-relevant update Comment on a post from a group Invite
three new people to your network Find and follow an interesting
company
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YOUR DAILY SOCIAL MEDIA 20-MINUTE RITUAL Facebook Post to your
timeline (at least one public post per week) Comment on three other
peoples posts Like five other peoples posts Like companies you want
to work for and say hi
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YOUR DAILY SOCIAL MEDIA 20-MINUTE RITUAL Twitter Respond to any
Direct Messages or @Mentions Tweet something original, use industry
hashtags Retweet someone in your network Follow five new
people/companies @Mention someone you admire DM someone to start a
conversation Participate in chats
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STEP 4: MANAGE YOUR REPUTATION
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FIND OUT WHATS ONLINE 80% of employers say they will Google you
know you will get Googled! (careerspots>social media>google
yourself) Also check out Spokeo, Zoom Info, social media search
engines Your goal is to ensure that employers see you in the best
possible light Assess search results whats already out there? Does
the real you show up more than 3 times on Googles first page? Do
you like the results? Not showing up in results at all is just as
bad as having negative results! If you have a common name, try
narrowing it down by adding a middle initial, city/state, or
previous job
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REPAIRING A BAD REPUTATION Bury old content by creating new
content Blog LinkedIn Personal website (buy your domain name now!)
Build profiles Share portfolio Build up over time, not all at
once
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MONITOR YOUR IMAGE Stay updated on your presence, even if you
arent job searching What are people saying about you? Address
inaccuracies or problems before they are widespread Thank people
who share good information Search your name once a month Set up
alerts through Google Alerts and Social Mention
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PINTEREST SCSU Career Services Pinterest Site SCSU Career
Services Pinterest Site
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THANKS FOR VIEWING! Additional Resource: DEED Social Media
Guides