LAUNCH YOUR STARTUP IN 48 HOURS
CÔME COURTEAULT GROWTH HACKER AT THEFAMILY
@C2PRODS
#TFBARCELONA
LAUNCH YOUR STARTUP IN 48 HOURS
CÔME COURTEAULT GROWTH HACKER AT THEFAMILY
@C2PRODS
#TFBARCELONA
YOU SHOULD LAUNCH NOW
WHY NOT? Too young? Too inexperienced? Don’t
know how to proceed? Afraid?This is all bullshit
YOUR BIGGEST RISK IS TIME
THINK OF AN MVP* *Minimum viable product
THE feature that will make a difference
FAKE IT. UNTIL YOU MAKE IT.
YOU NEED TO SELL FIRST Make sure people are interested
in what you do!
OPTION 1 BUILDING A
COMMUNITY
BLOG-FIRST STARTUPS See how people react to one article you postStart to talk to potential customers with a full blog
TOOLS medium.com for one posttumblr.com, wordpress.com, (with SumoMe.com for virality)
LAUNCH A NEWSLETTER Agregate your community around your newsletterCreate a habit
TOOL mailchimp.com
CHECK IT OUT programmingformarketers.com
OPTION 2 LEAD GENERATION
BUILDING A LANDING Everything start with your value propositionHave a demo of your product (video, images…)And a clear, visible and understandable call-to-action
TOOL kickofflabs.com
VIRAL LOOPS Collect leads (emails) and ask them to shareReward sharing: leaderboard or skip the waiting line
EXAMPLE paris.agricool.co
PLUG YOUR WEBSITE TO AN EMAIL PROVIDER
Store your leads to contact them laterBe sure to customise the opt-in process (in Mailchimp: list > signup forms > general forms)
TOOLS mailchimp.com
User signs up
Opt-in email
Final welcome
OPTION 3 START SELLING RIGHT AWAY
SELL YOUR PRODUCTS Build your own e-commerce storeStart with just a few products (even one), to measure customer adoption
TOOLS squarespace.com, shopify.com (more advanced)+ marketplaces like etsy.com
SELL YOUR PRODUCTS Use a payment processor - don’t go to your bank! (yet)Automate your invoicing and shipping
TOOLS stripe.com, octobat.com, shipstation.com
NO MATTER WHAT OPTION YOU CHOOSESOME RULES APPLY
PROVIDE VALUE People don’t come for you,
they come for them! And make sure they get what
value you have to offer.
IMAGES Please, never EVER use stock pics.Find great pictures: unsplash.com, thenounproject.com, 500px.com
VIDEO It’s relatively easy to craft a video
Use your favorite films, screencasts of your product (with QuickTime on Mac)
DO THINGS MANUALLY You want to test a service? Just give your
phone number!Collect user input with tools like typeform.com
Automate what you can with zapier.com
STARTUP = GROWTH
Initial traction
FINDING YOUR FIRST USERS
It start with friends and family.Try to contact your target users manually, just to see if it works.
BUILD YOUR EXPERTISE Create content to show your knowledge.
It’s 20% creation, 80% distributionFind freelancers: textbroker.com
Inspiration: copyhackers.com
EMAIL IS YOUR BEST FRIEND Try to reach out people directly, start a
conversation on LinkedIn…Use ifttt.com to automate your Twitter and
find your way into people’s inboxes.
DATA-DRIVEN GROWTH No data = no knowledge
Use Google Analytics + mixpanel.com or heapanalytics.com to track your users
AUTOMATING ACQUISITION Once you have your value proposition, your target
and an addictive product, start automating!Find which channels work better (liquidity?
conversion? cost?) & double down.
NOTHING IS FREE Either you spend money
Either you spend time
QUESTIONS?
SEE YOU SOON!
LOVE.
THEFAMILY.CO @_THEFAMILY
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