LAUNCH YOUR STARTUP IN 48 HOURS

CÔME COURTEAULT GROWTH HACKER AT THEFAMILY

@C2PRODS

#TFBARCELONA

LAUNCH YOUR STARTUP IN 48 HOURS

CÔME COURTEAULT GROWTH HACKER AT THEFAMILY

@C2PRODS

#TFBARCELONA

YOU SHOULD LAUNCH NOW

WHY NOT? Too young? Too inexperienced? Don’t

know how to proceed? Afraid?This is all bullshit

YOUR BIGGEST RISK IS TIME

THINK OF AN MVP* *Minimum viable product

THE feature that will make a difference

FAKE IT. UNTIL YOU MAKE IT.

YOU NEED TO SELL FIRST Make sure people are interested

in what you do!

OPTION 1 BUILDING A

COMMUNITY

BLOG-FIRST STARTUPS See how people react to one article you postStart to talk to potential customers with a full blog

TOOLS medium.com for one posttumblr.com, wordpress.com, (with SumoMe.com for virality)

LAUNCH A NEWSLETTER Agregate your community around your newsletterCreate a habit

TOOL mailchimp.com

CHECK IT OUT programmingformarketers.com

OPTION 2 LEAD GENERATION

BUILDING A LANDING Everything start with your value propositionHave a demo of your product (video, images…)And a clear, visible and understandable call-to-action

TOOL kickofflabs.com

VIRAL LOOPS Collect leads (emails) and ask them to shareReward sharing: leaderboard or skip the waiting line

EXAMPLE paris.agricool.co

PLUG YOUR WEBSITE TO AN EMAIL PROVIDER

Store your leads to contact them laterBe sure to customise the opt-in process (in Mailchimp: list > signup forms > general forms)

TOOLS mailchimp.com

User signs up

Opt-in email

Final welcome

email

OPTION 3 START SELLING RIGHT AWAY

SELL YOUR PRODUCTS Build your own e-commerce storeStart with just a few products (even one), to measure customer adoption

TOOLS squarespace.com, shopify.com (more advanced)+ marketplaces like etsy.com

SELL YOUR PRODUCTS Use a payment processor - don’t go to your bank! (yet)Automate your invoicing and shipping

TOOLS stripe.com, octobat.com, shipstation.com

NO MATTER WHAT OPTION YOU CHOOSESOME RULES APPLY

PROVIDE VALUE People don’t come for you,

they come for them! And make sure they get what

value you have to offer.

IMAGES Please, never EVER use stock pics.Find great pictures: unsplash.com, thenounproject.com, 500px.com

VIDEO It’s relatively easy to craft a video

Use your favorite films, screencasts of your product (with QuickTime on Mac)

DO THINGS MANUALLY You want to test a service? Just give your

phone number!Collect user input with tools like typeform.com

Automate what you can with zapier.com

STARTUP = GROWTH

Initial traction

FINDING YOUR FIRST USERS

It start with friends and family.Try to contact your target users manually, just to see if it works.

BUILD YOUR EXPERTISE Create content to show your knowledge.

It’s 20% creation, 80% distributionFind freelancers: textbroker.com

Inspiration: copyhackers.com

EMAIL IS YOUR BEST FRIEND Try to reach out people directly, start a

conversation on LinkedIn…Use ifttt.com to automate your Twitter and

find your way into people’s inboxes.

DATA-DRIVEN GROWTH No data = no knowledge

Use Google Analytics + mixpanel.com or heapanalytics.com to track your users

AUTOMATING ACQUISITION Once you have your value proposition, your target

and an addictive product, start automating!Find which channels work better (liquidity?

conversion? cost?) & double down.

NOTHING IS FREE Either you spend money

Either you spend time

QUESTIONS?

SEE YOU SOON!

LOVE.

THEFAMILY.CO @_THEFAMILY

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