Best in Cross Media Editorial Coverage
Best in Social Media
Asian Digital Media Awards 2012
NOW, HOW DO WE APPEAL TOTHOSE DIGITAL NATIVES?
THE CHALLENGE: ADDRESSING SEGMENTEDSCREENS & DIGITAL NATIVES IN THE NEW ERA OF NEWS
Drive buzz/WOM to Awani WHO via audience interaction that help address audience barrier on believability.
To increase brand awareness on digital footprint.
The right formula is “SANDWICH THEORY”News from Pop Culture point of view
SOCIAL MEDIA CONVERSATIONS AMPLIFY THROUGH TV RICH CONTENT: KINI TRENDING
KINI TRENDING is the first ever in Malaysia, source for news, information & resources for the Connected Generation on National Television. Challenging the norm by airing LIVE daily during primetime, 8.15pm. KINI TRENDING reports on the importance of digital innovation,
what’s trending on social media and how it empowers and inspires the nation.
- A 15 minutes snippet show on Top 5 trending on social media (by ranking or hand-picked by relevancy to the local
masses)
- The content covers entertainment, technology, politics and anything as long as people talk about it! of course with news
worthiness.
-KINI TRENDING-
- Highlights on the most shared videos on social media.
- Highlights on social media me-me and events happening on
the social landscape
- Handpicked twitter trending topics through hashtags (#)
- Favorite social media personalities to be featured on
the show
-KINI TRENDING-
Local viral videos
Global video trending
Youtube Singing SensationWhat’s on twitter?
Interview with subject matter experts / social media personalities
KINI TRENDING
THE CONTENT
TOP 5 DAILY
NEWS & POP CULTURE
SPECIAL / MAJOR EVENTS 2012
BREAKING NEWS ALA SOCIAL MEDIA
SOCIAL GOODS
#SAFERMALAYSIA
SOCIAL MEDIA EVENTS / BRANDED EDITORIAL
SOCIAL MEDIA EVENTS / BRANDED EDITORIAL
#DIGIWWWOW
#TWTUPKAMI#TWTUPKASEH
#TWTUPIPOH
#SUARAKAMI #MYHOMETOWN
KEY TAKEAWAYS
- Constantly on Top 10 programs on Astro AWANI
every month
- Mid 2012 review: Top 5 for non-news programs
- Made up of 150% viewerships in total of the Top 5 non-news program compared to previous
year.
MOVING FORWARD
- Smart partnership with social media players. Malaysia Social
Media Week 2013.
- Content aggregation and partnership with various
portals. Yahoo, MSN, Mashable, etc.
- Integration & Convergence of content via multiplatform