Creativity Online: ADMA
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Transcript of Creativity Online: ADMA
ADMA Digital Creativity
Ashley RingroseSoap Creative & Bannerblog
#1 Reason why digital is better than advertising
We don’t have to do advertising
(client mindset)
From Iain Tate’s (Poke UK) talk
THINK DIFFERENT FOR DIGITAL
Originality is Key
$0 Budget
Niche
Super Niche
What about a site where
people post in postcards revealing secrets?
What about a site where
people post photos of
stupid cats?
What about a site about
those annoying ads on
websites?
DATA IS SEXY
Zeitgeist
Meme
Fads & Trends
Buzzword Update
Chuck Norris Facts
When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris.
There is no theory of evolution. Just a list of creatures Chuck Norris has allowed to live.
Chuck Norris is the reason why Waldo is hiding.
There is no chin behind Chuck Norris’ beard. There is only another fist.
Chuck Norris’ hand is the only hand that can beat a Royal Flush.
Chuck Norris can lead a horse to water AND make it drink.
Chuck Norris CAN believe it's not butter.
Meme?
Scamp free zone
SOME REAL EXAMPLES PLEASE
FILM ANNOUNCED
TRAILER + WIDGET
LAUNCHED
BLOG
LIVE
BITE SIZE PIECES OF CONTENT
Thank you
Ashley Ringrosewww.soap.com.au
www.bannerblog.com.au