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NICHE IS NICE!Persona focused new business strategy
Kevin Dean
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1. Fishing in Blue Oceans
2. Setting Sail
3. Baiting the Hook
4. Reeling them end
5. Needing a bigger boat
AGENDA
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1 FISHING IN BLUE OCEANS
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EXAMPLE OF IMAGE SLIDE HEADERExample of length of content:
Dolor in reprehenderit in
voluptate velit esse cillum dolore
eu fugiat nulla pariatur.
Agency Life is Like Swimming with Sharks
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AdAge Report
120,000 Marketing Agencies
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Competing for generic traffic is
DEADLY!
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Fish where no one else is fishing
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2 SETTING SAIL
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Set your course
If you don’t know where you are going, any direction will get you there.
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Who do you do the best work for?
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Get rid of stinky clients
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3 BAITING THE HOOK
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Understand Your Personas
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Create Content Specific For Their Unique Challenges
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Optimize keywords for specific target
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4 REELING THEM IN
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Standardized Pricing & Packaging
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15 Telecom Clients
1 – 2 New Clients Per Month
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Expanding Service
Offerings
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5 NEEDING A BIGGER BOAT
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Less than 2 Years
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8 – 22 Employees
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New Office
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THANK YOU.