Building an Online Niche Directory

James Kennedy & Caelen King

Why did we set out to build an index?

Take a Picture

Take Many Pictures

● There is intrinsic value in collection of physical or vitrual organized articles

The Value of Collections

What’s Wrong with Google Anyway?

I’ve a bad back and want treatment in Dublin so I type in ‘Bad Back Treatment Dublin’

Information sites

Irrelevant Sites

Duplicate Sites

Clinic

● Must have depth (Google can’t be able to do it). E.g. Dry Cleaners has no depth

● It must be one thing● Someone has to be able to pay● It must be big enough● It should have no serious established

competitors

It’s All About the Niche

Successful Directories

RevaHealth.com’s Niche

UK & IRL● 50,000 clinics● €12B revenue● €600M TAM

US & Canada● 400,000 clinic● €130B

revenue● €6.5B TAM

Australia & NZ● 15,000 clinics● €3B revenue● €150M TAM

Medical Tourism● €20 Billion revenue● €1B TAM

Piehole Niche

Ireland: €4 million of voiceover work advertising (10%) documentaries telephoney / IVR audio books games

Core Business Model

Thanks to webstrong for the pic

Funding

Product Development

Fuck the Product Start Selling

Get the simplest cheapest piece of crap and running and sell.

Will anyone ever pay for it. There is only one test for this. Sell it

Data

James & and a CDCaelen on how not to go to jail

Marketing

Bootstrap on adwordsSEO TalkDirect MailBusiness cards

Sales

Opportunities for you

Schools

Crèches

Gyms

Language Schools

Play Groups

Window Manufactures

Lawyers

Engineers

Accountants

Cleaners

Book keepers

Baby sitters

QuestionsCaelen Kingcking@revahealth.com@RevaHealthBlog.revahealth.com

James Kennedyj@piehole.ie www.jameskennedy.ie@jameskennedy